Brami makes lupini bean snacks with 7g protein and 0g net carbs, sold DTC and on Amazon. They pioneered the lupini category in the US market.
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See all ads on AdLibrary →Brami (eatbrami.com / enjoybrami.com) is a US better-for-you snack brand that introduced lupini beans — a staple Italian street snack — to American consumers. Founded in 2014, Brami markets pickled lupini bean snacks with 7g plant protein and 0g net carbs, distributed via DTC subscription, Amazon, and specialty retail. Also searched as Brami.
Brami's ad creative leans heavily on the novelty angle — "What is a lupini bean?" hooks pull in curious snackers while keto and plant-protein callouts convert health-conscious buyers. Their Facebook and Instagram ads frequently use bold text overlays on product shots, comparison-style creative against pork rinds or chips, and founder-story video. Browse Brami's active ads on AdLibrary to see how they frame the Mediterranean provenance angle.
Brami runs consistent Meta campaigns targeting keto, vegan, and Mediterranean-diet audiences. Their creative mix includes short video unboxings, nutritional comparison carousels (vs. chips), and UGC-style testimonials. Retargeting ads emphasize the variety pack and subscription savings, with seasonal gifting pushes around the holidays.
Core copy themes: "7g protein, 0g net carbs," "the snack Italy has known for centuries," and "vegan, keto, Mediterranean diet approved." Brami frequently uses curiosity-gap headlines ("The snack you've never heard of — but can't stop eating") and social-proof copy referencing Whole Foods and Thrive Market placement to build credibility.
Brami's playbook: own an undiscovered ingredient category before competitors arrive. By educating consumers on lupini beans rather than just competing on nutrition specs, they built a defensible brand moat. Their multi-credential stacking (keto + vegan + Mediterranean) maximizes audience reach without diluting the message — a replicable tactic for any niche functional snack brand.
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