Open Water makes purified electrolyte water in 100% recyclable aluminum packaging, with ocean conservation funding tied to every purchase — available via DTC subscription.
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See all ads on AdLibrary →Open Water (drinkopenwater.com) is a New York-based sustainable water brand founded in 2014 by Nic and Jess Hartman. Open Water offers ultra-purified, electrolyte-enhanced water in 100% recyclable aluminum cans and reclosable aluminum bottles, with a portion of each sale donated to ocean conservation. Available via DTC subscription and in Whole Foods, specialty retail, and restaurant partners.
Open Water differentiates in a crowded sustainable water market with a dual angle: aluminum recyclability (vs. Boxed Water's paper cartons and PATH's bottles) plus ocean conservation funding that makes every purchase a tangible environmental action. Browse Open Water's current ads on AdLibrary to see how they position against both traditional plastic and other sustainable alternatives.
Open Water Meta campaigns target eco-conscious consumers, outdoor enthusiasts, and sustainability-motivated buyers who may already be aware of the plastic water bottle problem. Creative emphasizes the aluminum can/bottle format as both premium and infinitely recyclable. Ocean conservation messaging converts cause-driven consumers. Subscription case ads target household switching from single-use plastic.
Core themes: 100% recyclable aluminum, ocean conservation funding, electrolyte-enhanced purified water, and the DTC subscription convenience. The brand story (founded to fight ocean plastic) gives every ad a narrative dimension beyond hydration. "Canned water for clean oceans" is the brand's essential statement.
Open Water shows how cause marketing — when genuinely funded and tracked — creates stronger DTC loyalty than any promotional offer. Their ocean conservation tie-in turns routine hydration into purposeful action, giving consumers a story to share with each purchase. For sustainable CPG brands, explicit mission dollars ("X% of every purchase funds ocean cleanup") outperform vague sustainability claims in DTC conversion.
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