Maruchan is a highly popular brand in North America, producing affordable, high-quality instant ramen noodles, bowls, and yakisoba products for millions.
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See all ads on AdLibrary →Maruchan is a Japanese instant noodle brand, widely known internationally for its ramen cups and packaged noodle products. It sells through grocery and mass retail channels globally, and advertises across Meta placements.
Maruchan advertises instant ramen as an affordable, familiar and endlessly customisable meal. The brand, made by Toyo Suisan and sold widely in North America, focuses on everyday convenience: packs, cups, bowls and yakisoba that are ready quickly. Creative tends to show steaming noodles and simple add-ins, inviting viewers to make a basic product their own. Price, nostalgia and flavour variety do most of the persuading. Explore their ad creative at AdLibrary.
On Meta, Maruchan runs food-forward creative built for scroll-stopping appetite appeal. Typical formats include close-up noodle shots, recipe-style videos that upgrade a pack with eggs, vegetables or sauces, and flavour-range carousels. Because the brand is sold through grocery and mass retail, ads aim at awareness and product recall rather than a single checkout, reaching students, families and budget-minded shoppers.
Copy themes: (1) quick, easy and satisfying meals; (2) a wide choice of flavours across packs, cups and bowls; (3) hacks and upgrades that make ramen feel homemade; (4) comfort and nostalgia for a pantry staple. Tone is playful and casual, and TikTok-style creative thrives on recipe remixes and user-style cooking content around the product.
Maruchan shows how a mature grocery staple stays relevant by inviting creativity instead of claiming novelty. Cross-platform lessons: let customers remix the product, show the finished bowl in the first seconds, and use video search topics such as easy meals and ramen hacks. Packaged-food brands can apply the same appetite-first approach across social, YouTube and retail media.
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