Family-run New Zealand brand specializing in raw, cold-pressed, unpasteurized Manuka honey keeping the natural enzymes intact.
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See all ads on AdLibrary →Steens Honey is a New Zealand honey producer selling manuka and raw honey products domestically and for export, sourced from company-owned apiaries. The brand markets its honey through retail and online channels with an emphasis on traceability from hive to shelf. It advertises across Meta placements to build consumer awareness.
Steens Honey sells raw Mānuka honey from New Zealand, and its ads are built on trust signals. UMF and MGO grading, raw and unpasteurized handling, and family-run origins give creative writers clear proof points. Visuals typically pair honey jars with hive and landscape imagery, then move to practical uses such as daily spoonfuls and wellness routines, with gift sets and subscriptions as repeat-purchase hooks. Seasonal gift sets and subscription offers give the brand natural moments to refresh its creative. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Steens can use macro honey shots, pour-and-drip video and lifestyle images of New Zealand to stand out in a crowded feed. Mānuka honey is a premium purchase, so ads need to explain the grading system simply. Product carousels covering different strengths, honey sticks and gift sets let the brand serve both first-time buyers and loyal customers through retargeting.
Copy themes: (1) raw and unpasteurized honey with natural enzymes intact; (2) certified UMF and MGO strength so buyers know what they are getting; (3) traceability from New Zealand hives to the jar; (4) everyday wellness rituals and gifting. Tone is calm, honest and educational, avoiding exaggerated health promises, which matters in a category where regulators and platforms watch claims closely.
Steens shows how a niche premium food brand can pair certification with storytelling. Search intent around Mānuka grades is strong, so Google Ads and YouTube explainers can capture buyers comparing UMF levels, while Meta handles discovery and retargeting. Lesson: educate first, keep claims conservative, and use subscriptions and gift sets to lift lifetime value. Reviewing competitor ads on AdLibrary shows how others position grading.
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