Clevr Blends makes adaptogen SuperLattes backed by Meghan Markle, combining oat milk powder and functional mushrooms in a luxury wellness format.
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See all ads on AdLibrary →Clevr Blends was founded in 2019 in Santa Barbara, CA by Hannah Mendoza and Roger Coppola. The brand makes oat milk powder-based adaptogen SuperLatte mixes. Meghan Markle became an investor and sent public praise via Instagram in 2021, generating global media coverage that defined the brand's luxury wellness positioning. Also searched as Clevr.
Clevr Blends advertising is anchored in aspirational luxury wellness — the Meghan Markle association signals cultural relevance that the functional mushroom category lacks on its own. Instagram and Facebook campaigns lead with the SuperLatte preparation ritual and the premium packaging aesthetic. See their ads at AdLibrary.
Instagram is the dominant channel, with warm-toned photography of the latte preparation ritual. The brand's aesthetic — earthy, minimal, premium — differentiates it from the clinical look of conventional supplement brands. Facebook retargeting campaigns push subscription bundles to warm audiences who engaged with organic content.
Core themes: 'your morning SuperLatte ritual,' adaptogens for calm energy, oat milk powder convenience, and the luxury wellness lifestyle. The Meghan Markle association appears in brand PR but is not used directly in paid ad creative — the aesthetic does the work.
Clevr Blends shows how a celebrity investor — especially one with Meghan Markle's global reach — can generate years of earned media that provide the trust and awareness foundation for paid social to build upon. The key is that the celebrity publicly used and endorsed the product, not just invested.
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