By Wishtrend is a cruelty-free Korean skincare brand focusing on high-functioning ingredients to deliver visible results for sensitive and acne-prone skin.
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See all ads on AdLibrary →By Wishtrend is a Seoul-based K-beauty brand from Wishcompany, focused on active ingredients including vitamin C, glycolic acid, and mandelic acid. Its Pure Vitamin C 21.5% Advanced Serum is a globally recognized hero product that competes with clinical brands at accessible price points via DTC and Amazon.
By Wishtrend runs a YouTube-native content strategy through Wishtrend TV — a long-form skincare education channel that has built organic search equity and subscriber trust over years. Paid ads on Meta and Google capture demand generated by the channel. The vitamin C serum percentage (21.5%) functions as a shorthand for potency in ad headlines. See current creative at AdLibrary.
Meta ads for By Wishtrend feature product texture videos and before/after brightening results. Audiences span K-beauty fans and actives-curious skincare shoppers. Ad creative often references the serum percentage as a hero stat. Retargeting focuses on routine-builders who have visited multiple product pages — signaling research mode before purchase.
Core themes: high-percentage actives, brightening, hyperpigmentation reduction, K-beauty clinical efficacy. Copy positions the brand as the affordable alternative to Skinceuticals or Paula's Choice — comparable percentages, lower price. Glycolic acid and mandelic acid lines extend the actives narrative beyond vitamin C.
By Wishtrend shows that building a YouTube education channel before launching DTC is a powerful long-term acquisition strategy. Wishtrend TV educated an audience that then converted into brand buyers — owned media that compounds. The brand also demonstrates that competing on ingredient percentage (21.5% vs. 10-15% competitors) is a simple, scannable differentiator that works in both ad headlines and Amazon copy.
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