Turkey's iconic 100-year-old cologne and personal care brand, founded in Ankara in 1923 — a cultural institution inseparable from Turkish daily life.
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See all ads on AdLibrary →Founded in Ankara in 1923, Eyüp Sabri Tuncer is synonymous with Turkish cologne culture. The brand produces lemon cologne, shampoos, and personal care products distributed nationwide in supermarkets and pharmacies, with strong DTC and gifting e-commerce growth. Also searched as Eyüp.
EST leans on centennial heritage and national pride. Campaigns routinely invoke the founding year (1923) to reinforce trustworthiness and authenticity. Gifting-season ads for Eid and New Year dominate their paid media calendar. See Eyüp Sabri Tuncer ads on AdLibrary for creative examples.
Digital campaigns target Turkish consumers domestically with nostalgia-driven creative and product education. Facebook reaches older demographics familiar with the brand; Instagram targets younger consumers being introduced to the heritage positioning. Video spots are common around Ramazan and summer seasons.
Copy frequently invokes '100 years of trust', family ritual, and the smell of Turkish summers. The lemon cologne product is treated as a cultural artifact rather than a commodity item. Seasonal limited-edition packaging drives collectibility messaging.
EST demonstrates how a century of market presence can be a moat rather than a liability. Their ability to market nostalgia to multiple generations simultaneously — while expanding into modern personal care — is a masterclass in brand extension without dilution.
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