Hair care includes shampoo, conditioner, masks, oils, and styling products for different hair types and needs. This directory lists 63 brands, including Color Wow, Eva NYC, Ceremonia, Scotch Porter, Hawthorne, Prose, Vegamour, and Mamaearth. It spans clean formulas, personalized routines, men's grooming, textured-hair care, and Ayurveda-inspired lines. Studying their ads shows how brands target hair concerns, show visible results, and use TikTok-friendly demonstrations to win both loyalty and retail shelf space.
Act+Acre is a New York-based scalp health hair wellness brand founded in 2018 by celebrity hairstylist Helen Reavey and her husband Colm Mackin. The world's first Cold Processed hair care brand uses a patented technique to preserve plant-active potency, positioning scalp care as an extension of skincare.
Adore Beauty was founded in 2000 by Kate Morris and James Height as Australia's first online beauty retailer. Now ASX-listed (ASX: ABY), the Melbourne-based marketplace carries thousands of beauty brands, operates the Beauty IQ Uncensored podcast, and runs a strong loyalty program. DTC-first with no physical retail footprint. Also searched as Adore.
Anveya is a Bengaluru-based beauty and personal care brand founded in 2018 by Vivek Singh and Saurav Patnaik. Operating as Anveya Living Private Limited, the brand specialises in science-backed haircare — notably the ColorProtect hair care system — and dermatologist-tested skincare, using cold-pressed oils and evidence-backed active ingredients throughout its formulations.
Be Bodywise is the women's health sub-brand of Mosaic Wellness, launched in 2020 in Mumbai. It addresses PCOS, hairfall, skin health, and hormonal concerns through personalised subscription regimens backed by doctor consultations — bridging the gap between clinical care and accessible DTC wellness.
Founded in 2008 and acquired by Grupo Boticário, Beleza na Web is Brazil's leading online beauty multi-brand retailer. It stocks thousands of SKUs across skincare, makeup, haircare, and fragrance from both prestige and mass-market brands, shipping nationwide. Also searched as Beleza.
Biotique is an Indian skincare and personal care brand selling Ayurveda-based products including face care, hair care, and body care formulated with botanical ingredients. Founded in India, the brand sells through retail and e-commerce channels domestically and internationally, advertising across Meta placements.
Botanic makes plant-based hair care products focused on natural hair health and growth.
Briogeo was founded in 2013 by Nancy Twine in New York. The brand's texture-inclusive prestige hair care—designed for all hair types from straight to coily—made Twine the youngest Black woman to launch a product line at Sephora. Available at Sephora, Ulta, Amazon, and DTC.
CAIA Cosmetics is a Stockholm DTC beauty brand founded in 2018 by influencer Bianca Ingrosso alongside Vanessa Lindblad, Mikael Snabb, and Jesper Matsch. Combining Ingrosso's 1M+ Instagram following with professional beauty industry expertise, CAIA scaled to over $50M in annual revenue, expanding from makeup into skincare, haircare, and fragrance. Also searched as Caia.
California Naturals is a clean body and hair care brand launched in 2023 by Playa hair co-founder Shelby Wild, backed by actor Owen Wilson. Positioned as 'accessible clean beauty,' it targets Walmart and DTC shoppers who want cleaner formulas at drugstore prices. The brand fills the gap between premium DTC clean brands and conventional mass-market personal care. Also searched as California.
Ceremonia is a New York-based Latinx hair care brand founded in October 2020 by Babba Rivera. The first Latinx-owned hair brand in Sephora's 500+ store network, it celebrates Latin American hair rituals with native ingredients like guava and yucca rooted in Rivera's Chilean heritage.
Christophe Robin is a Parisian luxury hair care brand launched in 2009 by the eponymous celebrity colourist whose clients included Catherine Deneuve and Brigitte Bardot. The brand is best known for the Cleansing Purifying Scrub with Sea Salt, a cult product with a global following. Christophe Robin was acquired by Pur Group and operates primarily through DTC e-commerce and prestige beauty retail. Also searched as Christophe.
Coco & Eve was founded in 2018 in London by Alexandra Preston-Morley and Emily Hamilton, inspired by Bali beauty rituals. Launched with the Like A Virgin Hair Masque, the brand expanded into self-tan and skincare, with the Honey Bali Bronzing Foam becoming a viral hit. Available at Space NK, Sephora, and major retailers globally. Also searched as Coco.
Cocoon Original is Vietnam's first 100% vegan cosmetics brand, founded in 2013 by Nature Story Cosmetic Co. The brand formulates all products exclusively with Vietnamese-sourced botanical ingredients — including Dak Lak coffee, Ben Tre coconut, and Cao Bang rose hip — and holds both PETA and Leaping Bunny cruelty-free certifications. Cocoon is distributed through its DTC website, Shopee Vietnam, Watsons, and Hasaki. Also searched as Cocoon.
Color Wow is a New York-based hair finishing and care brand founded in 2013 by Gail Federici, co-founder of John Frieda. The Dream Coat Anti-Humidity Spray achieved viral editorial status and became a Sephora bestseller. L'Oréal acquired Color Wow in a deal valued at approximately $1B. Also searched as Color.
Crown Affair is a New York hair care brand founded in 2020 by Dianna Cohen. The brand positions hair care as a slow-beauty mindfulness ritual with a minimalist, Vogue-adjacent editorial aesthetic. Available at Sephora, Goop, and DTC, targeting premium wellness-oriented consumers.
Dermosil is a Finnish family-owned skincare brand founded in 1983, headquartered in Korsnäs on Finland's Ostrobothnia coast. Operating one of Finland's first online stores since 1996, the brand makes 400+ vegetable oil-based, allergy-certified skin, hair, and makeup products sold DTC across Finland, Sweden, and Estonia.
Dizziak was founded in 2018 by Nigerian-Italian Londoner Loretta De Feo to bring accessible, high-quality haircare for afro and textured hair to the UK high street. The multi-award-winning brand secured investment from Dua Lipa and expanded into body care. Available at Liberty London, Space NK, and dizziak.com.
Eva NYC is a Brooklyn-based clean hair care brand founded in 2012, now owned by Bansk Group alongside amika. Known for the Therapy Session Deep Conditioning Hair Mask that generated $6M in Target sales driven by TikTok virality, Eva NYC is the masstige hair care brand with a strong UGC-driven paid media strategy. Also searched as Eva.
Fable & Mane is a New York-based Ayurvedic hair care brand founded in April 2020 by British-Indian siblings Akash Mehta and Nikita Mehta. Rooted in South Asian hair rituals and natural ingredients, the brand's HoliRoots Hair Oil became a Sephora and Ulta bestseller through culturally authentic storytelling. Also searched as Fable.
Forest Essentials is a New Delhi luxury Ayurvedic beauty brand founded in 2000 by Mira Kulkarni. Starting with handmade soaps, it grew into a 130-store premium beauty company supplying over 190 luxury hotels and exporting to 120 countries. The Estée Lauder Companies acquired a significant stake, making Forest Essentials a cornerstone of Estée Lauder's India luxury strategy. Also searched as Forest.
Freshly Cosmetics is a Barcelona-based clean skincare and haircare brand founded in 2015 by chemists Miquel Antolin Civil and Mireia Trepat Marti. The brand has grown to over one million customers and is Spain's benchmark DTC clean-beauty brand, distinguished by its commitment to 99%+ natural formulations, clean INCI ingredient lists, and packaging that is 95% recyclable. Freshly operates a subscription and loyalty model that generates strong repeat-purchase revenue, supplemented by performance social advertising and content marketing centered on ingredient transparency. The brand expanded internationally with its first flagship outside Spain on London's Carnaby Street. Also searched as Freshly.
Fröya Organics crafts natural skincare and haircare from wild Arctic plants harvested in the Nordics.
Function of Beauty was founded in 2015 by Zahir Dossa, Joshua Maciejewski, and Hien Kaplan in New York. The brand uses an algorithm-driven quiz to create customized hair care formulas, shipped in bottles printed with the subscriber's name. Available at Target, Ulta, and DTC with a personalization-at-scale model. Also searched as Function of.
Hairburst was founded in Manchester in 2014 and grew into one of the UK's leading hair growth supplement brands by pioneering influencer seeding and before-and-after Instagram content. Stocked in Boots, ASOS, and major international retailers, the brand spans vitamins, haircare, and hair tools.
Hawthorne is a New York-based personalized men's grooming and fragrance brand founded in 2016 by Phillip Wong and Brian Jeong. Using an online quiz to match men with custom scents and hair care, the brand expanded from DTC to Target stores and raised $22.5M in funding.
HiBAR is an American haircare brand offering solid, plastic-free shampoo and conditioner bars positioned around sustainability and reduced plastic waste. It sells primarily through its own DTC website and select retail partners. HiBAR advertises on Meta placements to reach eco-conscious consumers.
Human Nature is a Philippine personal care and cosmetics brand selling natural, locally-sourced skincare, haircare, and beauty products through ecommerce and a direct-selling retail model. It advertises across Meta placements to reach consumers in Southeast Asia.
Juicy Chemistry is an Indian organic and natural skincare brand selling certified-organic face, body, and hair care products. The brand emphasizes cold-pressed and organic ingredients, selling direct-to-consumer online and through select retailers, and advertises across Meta placements.
Just Herbs is a Chandigarh-based certified organic Ayurvedic beauty brand founded in 2013 by Arush Chopra. Backed by the PhytoCosmetica research platform, it offers plant-based skincare, haircare, and colour cosmetics made with authentic Ayurvedic formulations at accessible price points. Also searched as Just.
K18 is a San Francisco biotech hair brand founded in 2020 by Suveen Sahib and Britta Cox. Its K18Peptide technology reconnects broken keratin chains in 4 minutes, reversing bleach and chemical damage. An influencer seeding launch strategy drove viral DTC success before Unilever acquired the brand in 2023.
Kama Ayurveda is a New Delhi-based luxury Ayurvedic personal care brand founded in 2002 by Vivek Sahni, Vikram Goyal, Rajshree Pathy, and Dave Chang. Using traditional Indian botanical ingredients across skincare, haircare, and fragrance, the brand positions itself as a bridge between ancient Indian wellness wisdom and contemporary luxury beauty. Spanish luxury conglomerate Puig acquired a majority stake in September 2022. Also searched as Kama.
Kitsch is an American beauty and lifestyle brand offering hair accessories, haircare, and self-care products known for its scrunchies and satin pillowcases. It sells through its own DTC website and major retailers including Target and Ulta. Kitsch advertises on Meta placements to drive ecommerce sales.
Klorane was created by pharmacist Pierre Fabre in 1965 in Castres, France, built on the belief that plants hold the best answers for hair and skin health. Today it is the #1 hair care brand in European pharmacies, globally celebrated for its oat milk dry shampoo. All formulas are sustainably sourced and biodegradable.
L'Oreal built a sophisticated portfolio DTC layer across brands including Lancome, NYX, CeraVe, Garnier, Kiehls, and Maybelline. The unified first-party data strategy and ModiFace AR virtual try-on technology create DTC engagement moats across price points and categories that no wholesale retailer can replicate. Also searched as L'Oréal.
Lavera is a Hannover-based certified organic natural cosmetics brand founded in 1987 by Thomas Haase. One of Germany's first certified natural cosmetics companies and among its most widely distributed, Lavera is sold in dm drugstores, pharmacies, health food stores and via its own DTC webshop across 40+ countries.
Lazartigue is a Parisian luxury hair care brand founded in 1963 by hairstylist Jean-François Lazartigue on the Left Bank of Paris. The brand pioneered botanical hair care with high-concentration plant extract formulations. Revived as a DTC and pharmacy-distributed luxury brand, Lazartigue entered the US market through department store partnerships and continues to grow globally on a clean, plant-based platform.
Living Proof was co-founded in 2005 by MIT professor Bob Langer and Kris Barton in Cambridge, MA. The brand's proprietary PBAE polymer technology replaced silicones with lab-engineered alternatives. Jennifer Aniston served as a co-owner and long-term brand ambassador. Available at Sephora, Ulta, salon professional, and DTC. Also searched as Living.
Lookfantastic was founded in 1996 and acquired by The Hut Group in 2010. It is now Europe's largest online beauty retailer, stocking over 600 premium brands and shipping to more than 200 countries. Its monthly curated beauty subscription box was an early mover in the UK gifting subscription market and remains a core acquisition channel.
Luxe Organix is a Philippine skincare and personal care brand selling haircare and body care products formulated with natural ingredients such as coconut and virgin oils. It sells through ecommerce and retail channels, advertising across Meta placements.
Mamaearth is India's leading toxin-free personal care brand, founded in 2016 by Varun and Ghazal Alagh in Gurugram. Starting with baby products and expanding into adult skincare and haircare, it became India's first unicorn DTC beauty brand and the flagship of publicly listed Honasa Consumer Limited following its 2023 IPO.
Mielle Organics was founded in 2014 by Monique Rodriguez in Chicago. The Black-founded natural hair care brand achieved massive TikTok virality with the Rosemary Mint Scalp & Hair Strengthening Oil before Procter & Gamble acquired the brand in 2023. Available at Target, Walmart, CVS, Ulta, and DTC. Also searched as Mielle.
Mise en Scene is AmorePacific's mass-prestige hair care brand, best known for the Perfect Serum hair oil — one of K-beauty's most duplicated hero products. Available in Korean convenience stores and globally via Olive Young and Amazon, the brand pairs affordable pricing with high-performance positioning. Also searched as Mise.
O'right is Taiwan's leading sustainable haircare brand founded in 2006 by Steven Ko. The brand achieved carbon-negative manufacturing status and uses 100% renewable energy, zero-plastic biodegradable packaging (including seed-embedded bottles), and plant-based formulas. O'right has won multiple international sustainability and design awards and distributes globally through professional salons and DTC channels.
OUAI is a hair, skin, and body care brand founded by celebrity hairstylist Jen Atkin, known for its dry shampoo and haircare line sold direct-to-consumer and through retailers such as Sephora. The brand advertises across Meta placements to drive ecommerce and retail sales.
Odele Beauty is a Minneapolis-based women-owned clean hair care brand founded in 2019 by Lindsay Holden, Britta Chatterjee, and Shannon Kearney — all former Target employees. Launched exclusively at Target in January 2020, Odele expanded to Ulta and CVS after a 3-year Target exclusivity period. Also searched as Odele.
Olaplex was founded in 2014 in Santa Barbara with a patented bond-building chemistry that repairs hair disulfide bonds damaged by bleaching and chemical processing. The brand disrupted professional hair care and DTC simultaneously, going public in 2021 at a $15B valuation. Available at Sephora, Ulta, and salon professional channels.
Pilgrim is a Mumbai-based DTC skincare brand founded in 2019 that sources globally-inspired ingredients (Korean Jeju water, Spanish rosehip) to formulate products suited for Indian skin. It has grown rapidly on Nykaa, Amazon, and its own site through heavy influencer and Meta performance marketing.
Plum Goodness is India's first 100% vegan and cruelty-free beauty brand, founded in 2014 by Shankar Prasad — an IIT-ISB graduate and ex-Hindustan Unilever cosmetic scientist. Operating through parent company Pureplay Skin Sciences, Plum offers skincare, haircare, and colour cosmetics with fully transparent ingredient lists and multiple ethical certifications. Also searched as Plum.
Prose is a Brooklyn and Paris-based custom hair care subscription brand founded in 2017 by Arnaud Plas, Paul Michaux, Nicolas Mussat, and Catherine Taurin. Using a detailed online quiz, Prose formulates each order fresh with up to 50 billion formula combinations, sold exclusively DTC via subscription.
RY (ry.com.au) was established on the Gold Coast, Australia in 2005 and has grown into Australia's largest online professional haircare and beauty retailer, stocking over 250 premium brands including GHD, Redken, Dermalogica, and SkinCeuticals. The marketplace delivers salon-grade tools and formulas direct to consumers.
Ryo is a premium Korean haircare brand under LG H&H that applies hanbang (traditional Korean herbal medicine) to scalp and hairfall solutions. Its ginseng-complex shampoos are among Korea's top-selling anti-hairloss SKUs, distributed through Olive Young, department stores, and a growing global DTC presence.
Scotch Porter is a Newark-based premium men's grooming brand founded in 2015 by Calvin Quallis. Born from a barbershop serving predominantly Black and Hispanic men, it grew into a multi-million-dollar DTC and retail brand addressing the unmet grooming needs of men of color with clean botanical formulations. Also searched as Scotch.
SEEN Haircare is a Boston-based dermatologist-founded brand launched in 2018 by Dr. Iris Rubin, a Harvard-trained dermatologist. SEEN formulates hair care products with patented technology proven non-comedogenic and non-acnegenic — targeting the skin-health-conscious buyer whose hair products trigger facial breakouts. Also searched as Seen.
Simple Organic is Brazil's leading organic and vegan skincare brand, founded in 2015 in São Paulo. Selling certified-natural formulations exclusively through DTC digital channels and Sephora Brazil, the brand targets Brazil's growing clean beauty consumer with a portfolio of sulphate-free, preservative-free, and certified organic skincare and haircare products.
Snowfox is a Korean vegan skincare brand specializing in plant-derived sheet masks and travel retail formats. The brand positions its products as flight-friendly hydration solutions, building a distinctive presence in airport duty-free alongside digital DTC sales.
Soultree is a New Delhi-based certified organic Ayurvedic beauty brand founded in 2011. Known for COSMOS-certified formulations using wild-harvested Himalayan herbs, it offers skincare, haircare, and colour cosmetics rooted in traditional Indian botanical knowledge.
Spoiled Child is a New York-based AI-personalized skincare and hair care brand launched by Oddity Inc. in 2022. Built on the same quiz-driven DTC funnel as Il Makiage, the brand generated $48M in first-year revenue through heavy Meta and TikTok paid media investment. Also searched as Spoiled.
Sukin is an Australian skincare and personal care brand offering affordable, naturally derived formulations across cleansers, moisturizers, and haircare. It emphasizes accessible pricing alongside natural ingredients, sold through pharmacy, supermarket, and DTC channels in Australia and internationally. The brand positions itself as everyday natural skincare.
Sunday II Sunday was founded in 2018 by Keenan Beasley in Atlanta. The brand makes active-lifestyle hair care for textured and natural hair designed to withstand sweat, chlorine, and frequent washing—addressing Black women athletes who avoided workouts to protect their hair. Available at Target, Ulta, and DTC. Also searched as Sunday.
Traya is an Indian health and wellness brand focused on hair loss treatment, offering personalized hair care regimens combining Ayurveda, allopathy, and nutrition. It sells primarily as a DTC subscription model through its own website. Traya advertises heavily on Meta placements to acquire new customers for its hair care programs.
Vegamour is an LA-based plant-based hair wellness brand founded in 2016 by Dan Hodgdon. The GRO Hair Serum became a top DTC subscription product through before/after UGC campaigns. Backed by $80M from General Atlantic in 2021, Vegamour achieved $140M in revenue by 2022.
Verb is a Denver-based affordable salon-grade hair care brand founded in 2015. Ghost Oil and Ghost Mask became TikTok viral staples, driving strong DTC and Ulta retail growth. The brand positions fragrance-free, transparent formulas at accessible price points as an alternative to premium hair care brands. Available at Ulta, Target, Amazon, and DTC.
WOW Skin Science is a Bengaluru-based natural ingredient personal care brand founded in 2014 by Manish and Karan Chowdhary and Arvind and Ashwin Sokke. The brand pioneered an Amazon-first D2C distribution strategy in India and the US, with apple cider vinegar shampoo as its viral hero product. It has since expanded into skincare, body care, and wellness. Also searched as Wow.
Hair care ads lead with a concern: frizz, damage, thinning, dryness, or color fade. The creative proves it through demonstration, such as wet-to-dry transformations, hair-wash routines, or a close shot of texture. Ceremonia builds on heritage ingredients and textured-hair identity. Scotch Porter focuses on men with beard and hair needs. Prose and Hawthorne use quizzes to personalize a routine. Eva NYC and Color Wow show how a hero product can spread through creator videos and retail. User-generated content is a main format because hair results are visual and personal. Founders and stylists add authority. Offers include starter sets, refill subscriptions, and bundles for a complete routine. Regional brands, such as Mamaearth and Pilgrim, often lean on natural-ingredient claims and value.
Check which hair type or concern each brand names first. Specificity usually signals the core audience: curly, color-treated, thinning, or men's. Note whether the ad shows a transformation, a routine, or an ingredient story. Look at proof. Stylist endorsement, customer video, and before-and-after sequences each carry different credibility. Pay attention to claims language, since hair products often avoid medical promises. Compare funnel approaches: quiz-to-routine brands send traffic to a diagnostic, while hero-product brands send traffic to a product page. See how retail availability appears in ads, like Sephora or Target mentions, and how that shapes the call to action. Review creator-led formats against polished brand film to see which stay in rotation. Save the strongest hooks by hair concern for your own testing plan.
They use demonstration video: wash routines, texture, and visible transformations. Creators and stylists add credibility. Many brands also use quizzes or starter sets to guide new customers into a routine. Check formats, hooks, and offers across several brands to see which patterns repeat before you build your own creative tests.
Color Wow and Eva NYC for hero-product creative, Ceremonia for textured-hair and heritage positioning, Scotch Porter for men's grooming, and Prose for personalized hair care. Look at each brand's longest-running ads first, then compare how price tier and audience change the hook, proof, and offer.
They tend to emphasize simple routines, grooming needs like beard and scalp care, and identity-based messaging. Scotch Porter and Hawthorne show two approaches: community-led grooming and quiz-based personalization. Pull several long-running examples from different brands and compare them side by side, since repeated creative usually signals a message that keeps working.
There are 63 brands, including Hawthorne, Scotch Porter, Ceremonia, Eva NYC, Color Wow, Prose, Vegamour, Mamaearth, and Pilgrim. Use the directory to compare how leading and emerging names position price, proof, and offers, then save the ads worth testing in your own swipe file.
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