Natural skincare brands make cleansers, serums and moisturizers with plant-based, organic or minimally processed ingredients. The directory includes Ethique, Dr. Hauschka, Annemarie Börlind, Juicy Chemistry, Cocoon Vietnam, Healf and Raw Apothecary, plus regional labels in Africa, Asia, Australia and Europe. Buyers are ingredient-aware and skeptical of greenwashing, so ads must prove the claim. Studying them shows how brands talk about formulas, handle skin-result language carefully, and build trust through certifications, founder stories and education.
Annemarie Börlind is a German natural cosmetics brand founded in 1959 in Altensteig, Black Forest. One of Europe's original natural beauty pioneers, the brand uses biologically active plant extracts and was an early adopter of mail-order DTC. Today the brand sells through its webshop, pharmacy and retail channels. Also searched as Annemarie.
Bambu Earth is a Havelock, North Carolina-based natural skincare DTC brand founded in 2009 by Amber Hawthorne. The brand offers minimal-ingredient, plant-powered formulations bottled close to source, with a mission to help one million people find their healthiest skin. Products are sold primarily through bambuearth.com and Amazon. Also searched as Bambu.
Base (getbase.id) is an Indonesian personalised skincare DTC brand founded around 2019. The brand uses a skin profile quiz to generate customised product recommendations and formulas for individual consumers, positioning itself as a tech-enabled alternative to generic mass-market skincare. Base targets skincare-educated Indonesian consumers who want products tailored to their specific skin concerns.
Capim Santo is a Brazilian eco-luxury wellness and lifestyle brand with B Corp certification (score 80.6). Rooted in Trancoso, Bahia, the brand operates a pousada (boutique hotel), restaurant, and retail store, offering organic beauty and wellness products inspired by Brazilian botanical heritage. The brand spans personal care products, hospitality, and food. Also searched as Capim.
Cocoon Original is Vietnam's first 100% vegan cosmetics brand, founded in 2013 by Nature Story Cosmetic Co. The brand formulates all products exclusively with Vietnamese-sourced botanical ingredients — including Dak Lak coffee, Ben Tre coconut, and Cao Bang rose hip — and holds both PETA and Leaping Bunny cruelty-free certifications. Cocoon is distributed through its DTC website, Shopee Vietnam, Watsons, and Hasaki. Also searched as Cocoon.
Founded in Montevideo in 2019 by biotechnologist Vanesa Piattoni (PhD, Biological Sciences) and marketer Federico Ciappina, Cryosmetics develops 100% natural skincare formulated to protect and nurture the skin microbiome. Backed by Uruguay's ANII research agency and GridX biotech accelerator, the brand pioneered an accessible consumer skin microbiome test and exports via Amazon with Uruguay XXI support.
Dr. Hauschka is an anthroposophic natural skincare brand founded in 1967 in Bad Boll, Germany by Rudolf Hauschka and therapist Elisabeth Sigmund. Products are made from biodynamically and organically grown plants on the WALA estate. The brand has a global cult following and is respected in both dermatology and prestige beauty circles. Also searched as Dr..
Earthly Derm creates natural skincare products with clean, earth-derived ingredients.
Edible Beauty Australia was founded in 2014 by naturopath Anna Mitsios while working in a natural fertility clinic in Sydney. The brand launched Australia's first edible skincare range—certified-organic formulations built on native Australian plant extracts pure enough to ingest. Products are sold DTC at ediblebeautyaustralia.com and through Mecca stores. Also searched as Edible.
Estelle & Thild is a Swedish organic skincare brand offering facial and body care products made with certified organic ingredients. It positions itself in the premium clean-beauty category, emphasizing Scandinavian design and sustainability. Products are sold through the brand's own site and select international retailers.
Ethique is a Christchurch zero-waste beauty brand founded by Brianne West in 2012. By replacing liquid shampoos and conditioners with concentrated solid bars, Ethique claims to have prevented millions of plastic bottles from reaching landfill. The brand landed Whole Foods shelves in the US and operates a global DTC business anchored in environmental mission marketing.
Founded in 2010, Faithful to Nature operates South Africa's largest online store for certified organic, natural, and sustainable products — spanning beauty, food, supplements, and household goods. The brand champions green living with rigorous product vetting standards. Also searched as Faithful.
Fröya Organics crafts natural skincare and haircare from wild Arctic plants harvested in the Nordics.
Healf is a UK-based wellness marketplace co-founded in 2020 by Max Clarke and Lestat McCree, curating clinically-vetted supplements and health products across four pillars: Eat, Move, Mind, Sleep. Bootstrapped to $100M, the brand is expanding to the US and competing with Erewhon for the premium wellness buyer.
HelloBody is a Berlin DTC natural body-care brand founded in 2016 by Bjoern Keune and Gennadi Tschernow via Invincible Brands. The brand became Europe's fastest-growing DTC beauty player, generating €65M+ in revenue. Henkel acquired a 75% stake, alongside Banana Beauty and Mermaid+Me.
Help Us Green is an Indian ecommerce brand known for recycling temple floral waste into natural products such as incense and skincare items. It positions itself around sustainability and social impact, selling direct-to-consumer online and advertising across Meta placements.
Juicy Chemistry is an Indian organic and natural skincare brand selling certified-organic face, body, and hair care products. The brand emphasizes cold-pressed and organic ingredients, selling direct-to-consumer online and through select retailers, and advertises across Meta placements.
Melora is a health and wellness brand selling consumer products online, advertising across Meta placements to reach its target audience. Further details on its specific product line are not confirmed.
NPURE is an Indonesian natural beauty brand that launched around 2018, positioning clean, halal-certified skincare using locally sourced botanical actives including centella asiatica, niacinamide, and coconut extracts. The brand targets young Indonesian consumers seeking affordable, nature-backed alternatives to imported K-beauty products, distributed across major marketplaces and Watsons retail.
Norse Organics offers natural skincare and wellness products inspired by Scandinavian simplicity.
Nourished Life is a Sydney-based natural beauty and wellness DTC retailer founded in 2011 by Irene Falcone, who evolved a toxin-free living blog into a curated e-commerce destination. The brand checks every ingredient before stocking, and was acquired by the HealthPost Group in 2023 to expand its reach. Also searched as Nourished.
Founded in 2017 in Mexico City by chemical engineer Macarena Riva and digital marketer Andrea Sánchez, Raw Apothecary is a 100% natural DTC skincare brand. Backed by 500 Latam (500 Global), the brand grew over 200% during the pandemic and has become one of Mexico's most recognized natural beauty DTC success stories. Also searched as Raw.
Rooted Concepts is a Malaysian DTC natural beauty brand founded around 2018, sourcing botanical ingredients directly from Orang Asli indigenous communities. The brand combines ethical ingredient sourcing with effective natural skincare formulations, creating a strong purpose-driven brand narrative. Also searched as Rooted.
Simple Organic is Brazil's leading organic and vegan skincare brand, founded in 2015 in São Paulo. Selling certified-natural formulations exclusively through DTC digital channels and Sephora Brazil, the brand targets Brazil's growing clean beauty consumer with a portfolio of sulphate-free, preservative-free, and certified organic skincare and haircare products.
Skin Juice is a Melbourne-based natural skincare brand using certified organic and wild-crafted Australian ingredients. Products are sold through skinjuice.com.au and a broad network of natural pharmacies and health food stores across Australia. The brand is known for vibrant, ingredient-led packaging and formulations free from synthetic fragrances and harsh chemicals. Also searched as Skin.
Natural skincare ads start from the ingredient list. Brands highlight what is in the product and what is left out, using plain-language callouts such as plant oils, certified organic components or solid and waste-reduced packaging. Ethique, for example, builds its message around waterless bars, which links product form to its environmental story. Education is a core tactic. Brands explain how ingredients work, how a routine fits together and why a formula is gentle, often through short video, carousels and creator content. Heritage brands such as Dr. Hauschka and Annemarie Börlind lean on long histories and philosophy, while newer labels emphasize founders and transparency. Audiences have learned to doubt vague words like natural, so strong ads back claims with certifications, sourcing detail or clinical-sounding language kept within what can be defended. Skin-result claims are regulated in many markets, so careful brands focus on how the product feels and the routine it supports rather than promising cures. Offers often include starter sets, bundles and subscribe-and-save for replenishable items.
Check how each brand defines natural. Some mean organic certification, some mean botanical ingredients, some mean a short ingredient list. The definition they pick decides which proof they must show, so notice which badges, labels and sourcing details recur in their ads. Compare the educational angle. Does the ad teach an ingredient, a routine or a skin concern? Brands that teach tend to run longer formats, and long-running ones are worth saving for hook patterns. Study the language around results. Look at how Juicy Chemistry, Healf or Nourished Life describe benefits without overpromising. This is useful for staying compliant on Meta and other platforms. Finally, review how regional brands such as Faithful to Nature, Cocoon Vietnam and Capim Santo localize ingredient stories, using native botanicals as differentiators. That kind of local sourcing narrative can be a rich source of angle ideas for a global audience.
They lead with ingredients and what the product leaves out, back claims with certifications or sourcing details, and educate through short video and carousels. Ethique ties its waterless format to an environmental story, while Dr. Hauschka leans on heritage. Open the brand pages listed in this directory to compare live creative, copy and offers side by side and see which approaches keep running.
Careful brands avoid cure-style promises, describe feel and routine instead, and support terms like natural with certifications or sourcing facts. Review Juicy Chemistry or Nourished Life ads to see wording that stays measured. Browse the brands in this directory and filter their ads by format and platform to see which messages and creative styles are used most often.
The directory lists 21 brands, including Ethique, Cocoon Vietnam, Annemarie Börlind, Dr. Hauschka, Raw Apothecary, Faithful to Nature and Healf. Open any brand to see its ads. Use the brand pages here to review each advertiser's current and past ads, then compare hooks, formats and offers to find patterns worth testing.
Common formats are ingredient explainers, routine carousels, creator tutorials and before-and-after-free lifestyle shots. Compare Hellobody and Skin Juice to see how different brands present the same kind of product. Open the brand pages listed in this directory to compare live creative, copy and offers side by side and see which approaches keep running.
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