Tiege Hanley provides simplified skincare systems for men, offering high-quality, affordable products through a convenient, customizable subscription model.
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See all ads on AdLibrary →Tiege Hanley is a Chicago-based men's skincare subscription brand co-founded in 2016 by Aaron Marino (Alpha M), Beau Branning, and Zac Boehm. Its numbered monthly skincare system removes decision fatigue for men new to skincare, with YouTube and Meta driving nearly all customer acquisition. Also searched as Tiege.
Tiege Hanley's advertising is inseparable from Aaron Marino's personal brand — his YouTube channel with millions of subscribers served as both the launch pad and the ongoing retention engine. Paid creative mirrors his authentic, direct-to-camera tutorial style, making ads feel like content. The subscription-first model means acquisition ads focus on lifetime value, not single-purchase AOV. See current creative at the Tiege Hanley ad library.
On Meta, Tiege Hanley runs tutorial-style videos showing the numbered routine system, subscription value-stacking ads, and testimonial creative from men who 'finally have a routine.' Facebook targeting focuses on men 25-45 interested in men's grooming and style. Instagram creative is cleaner and product-forward, often showing the unboxing moment as a hook.
Core copy themes: simplicity ('skincare made easy for men'), subscription value ('less than a cup of coffee a day'), the numbered routine eliminating guesswork, and social proof from real male customers. Aaron Marino's credibility as a men's style authority runs as an implicit endorsement even in non-creator ads.
Tiege Hanley is a textbook case of turning an existing audience into a DTC business rather than building an audience from scratch. The numbered-step subscription mechanic solves a real consumer barrier (men's skincare complexity) in a way that also reduces churn. Marketers building in categories with education barriers should study how Tiege baked the education into the product itself.
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