BLP Beauty is a popular Indonesian makeup brand celebrating natural beauty through high-quality, effortless, and daily-wear cosmetics.
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See all ads on AdLibrary →BLP Beauty is a cosmetics brand offering makeup products sold primarily through ecommerce channels and its own DTC website. It positions itself as an accessible beauty option for everyday use. BLP Beauty advertises on Meta placements to drive online sales.
BLP Beauty advertises makeup as easy, natural-looking, and made for daily wear. Creative covers lip, face, and eye products, with bundles and everyday lines that make it simple for shoppers to build a full look. The Indonesian brand, operated by PT Lizzie Parra Kreasi, speaks to local beauty preferences and tones, giving its ads a relevant, relatable feel for its home market. Explore their ad creative at AdLibrary.
On Facebook and Instagram, BLP Beauty works well with swatch videos, before-and-after application shots, and creator-style tutorials. Carousels can show shade ranges and bundle sets, while promotional campaigns around launches and shopping events drive online sales. Because the brand also sells through marketplaces, Meta creative helps build awareness that carries across stores. Testing several creative angles side by side helps the brand learn which hooks and formats resonate with each audience.
Copy themes: (1) effortless, natural-looking makeup for everyday wear; (2) lip, face, and eye products that work together as a look; (3) shades chosen for local skin tones; (4) bundles that offer convenient value. Tone is friendly, trendy, and beauty-community native. TikTok-style content suits get-ready-with-me videos, lip swatches, and quick tutorials. Seeing how these themes repeat across ads shows which messages the brand treats as its core promises.
Beyond Meta, Indonesian beauty brands gain strongly from TikTok, marketplace platforms, and beauty creator reviews, with YouTube tutorials supporting deeper product education. The cross-platform lesson: pair creator-led social proof with accessible bundles, so awareness from short video converts easily into purchases on marketplaces and the brand's own site. Reviewing a brand's active ads across platforms is a fast way to spot creative patterns worth adapting.
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