Make Over is a professional cosmetics brand offering high-quality, highly pigmented makeup designed to empower individual self-expression and diverse beauty.
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See all ads on AdLibrary →Make Over is Indonesia's leading professional-grade cosmetics brand, owned by PT Paragon Technology and Innovation. Founded around 2010, it has built a reputation for bold, highly pigmented formulas and editorial-style advertising campaigns closely tied to Jakarta Fashion Week, appealing to makeup artists and beauty-forward consumers across the archipelago. Also searched as Make.
Make Over anchors campaigns around Jakarta Fashion Week sponsorships, using runway imagery to signal professional credibility. The brand invests in high-production Instagram and YouTube content with professional MUAs, differentiating itself from mass-market Indonesian beauty brands. See Make Over's latest ad campaigns at AdLibrary.
Make Over's Instagram grid features editorial-quality photography with bold colour stories — a stark contrast to the softer aesthetics of sibling brand Wardah. Facebook ads use video tutorials from professional MUAs to drive consideration among working makeup artists and beauty enthusiasts.
Copy emphasises professional performance: 'long-wear', 'high-pigment', 'backstage-ready'. Seasonal new-collection drops are treated as fashion moments, with campaign names tied to colour stories or trend reports.
Make Over shows how a local brand can occupy a premium positioning within a portfolio that also serves mass-market consumers. By aligning with fashion-week culture, Make Over signals professional credibility without requiring international distribution.
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