Soft Services applied face skincare science to body skin conditions, building a Sephora-distributed clinical body care brand that addresses the KP and body acne problems no one else was solving.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Soft Services is a New York-based clinical body care brand founded in 2021 by Rebecca Zhou and Annie Kreighbaum, both former Glossier employees. The brand targets specific body skin conditions — keratosis pilaris, body acne, hyperpigmentation — with active-ingredient body care, available at Sephora and DTC.
Soft Services ads lead with specific body skin conditions — 'for keratosis pilaris,' 'for body acne' — targeting buyers with a named problem who have never found a dedicated product. Browse Soft Services ads on AdLibrary. This condition-specific targeting creates high-purchase-intent audiences that convert efficiently. Glossier founder expertise is evident in the editorial-quality creative.
Instagram is the primary paid channel, where body-positive clinical imagery and editorial-quality product photography differentiate in a category that usually uses clinical white backgrounds. Facebook targets women with eczema, KP, and acne interest signals. Sephora co-op ads extend discovery at retail. The brand's editorial aesthetic attracts skincare-enthusiast audiences who spend above average on body care.
Copy themes: 'your body deserves a skincare routine,' 'treatments for body skin concerns,' specific condition naming (keratosis pilaris, bacne, KP). Clinical language is used precisely — AHA, lactic acid, glycolic acid — for credibility with skincare-literate buyers. The implicit message is that the face-first skincare industry has overlooked body skin; Soft Services closes the gap.
Soft Services shows that identifying the gap in an adjacent category — face skincare science not applied to body — creates white space that's easier to own than competing in a crowded field. Their condition-specific positioning creates naturally high-intent audiences (people searching 'KP treatment' have already diagnosed their problem), making paid acquisition more efficient than broad body lotion advertising.
Searching for Soft Services? Whether you type Soft Services ads, Soft Services Meta ads, Soft Services TikTok ads, Soft Services Google ads, or see all Soft Services ads — this page surfaces every active and historical Soft Services creative we have indexed. Browse the full archive at Soft Services ad library. Related queries: Soft Services ads, Soft Services ad library, see all Soft Services ads, browse Soft Services ads, find Soft Services ads, where to see Soft Services ads, Soft Services Meta ads, Soft Services Facebook ads, Soft Services Instagram ads, Soft Services TikTok ads, Soft Services Google ads, Soft Services YouTube ads, Rebecca Zhou Soft Services ads, Annie Kreighbaum Soft Services ads.
