Mikyajy is the GCC's original halal-certified cosmetics brand, with 190+ stores across 6 Gulf countries and a beauty identity built specifically for Arabic women.
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See all ads on AdLibrary →Mikyajy ('My Make-up' in Arabic) was founded in 1999 in Jeddah and has grown to 190+ stores across the GCC, pioneering 100% halal-certified color cosmetics designed specifically for Arabic women, sold across 6 countries.
Mikyajy's advertising makes halal certification a centerpiece differentiator rather than a footnote — a positioning that resonates strongly with observant Muslim consumers who feel overlooked by global beauty brands. Seasonal campaigns around Ramadan and Eid are the brand's highest-spending periods. Browse Mikyajy ads on AdLibrary for creative examples.
Instagram hosts aspirational makeup looks tailored to Gulf aesthetics — bold eyes, structured brows, warm skin tones. Snapchat is critical in Saudi Arabia, where the platform reaches a large share of the target demographic. Facebook drives direct conversion with product-launch and seasonal-offer creative.
Core themes: 100% halal certified, made for Arabic women, vibrant color ranges suited to MENA skin tones, and affordability versus luxury alternatives. Arabic-language creative is standard across all markets. Loyalty program and in-store experience are highlighted in acquisition campaigns.
Mikyajy shows that cultural specificity in product development unlocks a marketing story that global brands struggle to credibly tell. Their halal certification is not just a compliance step — it's a brand identity that drives acquisition, loyalty, and earned media from Muslim beauty communities globally.
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