A prominent Philippine mineral makeup and skincare brand dedicated to creating clean, vegan, and skin-first products for diverse skin tones.
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See all ads on AdLibrary →Ellana Cosmetics is a Philippine mineral makeup brand selling foundation, powder, and other color cosmetics formulated with mineral-based ingredients. It sells through ecommerce and retail channels, advertising across Meta placements.
Ellana Cosmetics sells a vegan, cruelty-free range of skincare and makeup in the Philippines, and its paid social leans on that clean, skin-first positioning. Ads can pair a hero product such as foundation, concealer, or sunscreen with a skin-benefit message, so one creative speaks to both makeup and skincare shoppers. Because the brand sells through its own store and marketplaces like Shopee and Lazada, ads are built to move viewers toward purchase quickly. Explore their ad creative at AdLibrary.
On Meta, Ellana Cosmetics fits a catalog spanning cleansers, serums, moisturizers, sunscreen, foundation, concealer, body care, and fragrance. That breadth supports a mix of single-product spotlights and routine-style creative. Facebook placements suit longer product explanations and promos, while Instagram Reels and Stories suit shade demos, texture shots, and before-and-after wear. Local pricing in pesos and marketplace links keep the offer clear for Filipino shoppers.
Likely copy themes: (1) vegan and cruelty-free formulas as a core trust signal; (2) mineral makeup that looks natural on a range of skin tones; (3) skincare benefits built into color products; (4) simple routines that combine cleanser, serum, and sunscreen. Tone is friendly, ingredient-aware, and aspirational without leaning on clinical language, which suits a young beauty audience.
Beauty brands in the Philippines often rely on creators, shade swatches, and marketplace promos, and Ellana's visible Shopee and Lazada presence fits that pattern. YouTube and Google search can capture people looking for vegan or mineral makeup, while tutorials help explain how to use each product. Lesson for marketers: pair a clear values claim with visual proof of the product on skin.
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