A trendy South Korean cosmetics brand under Stylenanda, known for its vibrant makeup palettes, innovative formulas, and chic, youth-centric beauty aesthetics.
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See all ads on AdLibrary →3CE (3 Concept Eyes) is the makeup brand of Korean fashion label Stylenanda, acquired by L'Oréal in 2018 for approximately $400M. Founded by Nana Yoon, 3CE pioneered the Instagram-pink aesthetic in Korean makeup, offering lip products, eye looks, and base makeup that defined a generation of K-beauty visual identity. Now distributed globally through DTC and Sephora. Also searched as 3CE.
3CE's advertising is aesthetics-first — campaigns are built around a distinctive millennial-pink visual world of flat lays, lip swatches, and editorial model shots. Post-L'Oréal acquisition, the brand scaled paid media globally while maintaining the indie visual feel that built the brand. Product drops with limited-edition packaging generate organic social spikes. Browse 3CE's active ads at AdLibrary.
Instagram is 3CE's core platform — grid-curated feeds with product close-ups, model editorials, and swatch reels. Facebook ads target K-beauty enthusiasts and makeup lovers 18–35 globally. TikTok makeup tutorials by creator partners have extended reach to Gen Z. Retargeting ads focus on best-selling lip products and seasonal collections.
Copy is minimal and aesthetic-forward: product names like 'Velvet Lip Color' and 'Multi Eye Color Palette' are allowed to speak. English-language ads use phrases like 'K-beauty iconic' and 'from Seoul to everywhere.' Campaign copy rarely relies on ingredient claims — it sells a lifestyle and a look.
3CE's acquisition by L'Oréal at a ~$400M valuation on the strength of aesthetic branding alone is a masterclass in building brand equity through visual identity. The lesson: in makeup, the feed IS the product. Maintaining the indie aesthetic post-acquisition rather than standardizing it preserved the brand's core appeal.
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