Peach & Lily turned K-beauty education into brand equity, making glass skin a mainstream US aspiration through smart paid and influencer media.
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See all ads on AdLibrary →Peach & Lily is a New York-based K-beauty brand founded in 2012 by Alicia Yoon. Originally a K-beauty retail curator, it evolved into an owned brand with the Glass Skin Serum as its hero product, distributed through DTC, Ulta, and QVC. Also searched as Peach.
Peach & Lily's ad strategy blends aspirational skin transformation with K-beauty authority. Their creatives lean on before/after imagery of glass-skin results, pairing dewy complexion visuals with ingredient education. The brand built its paid funnel around Instagram and Facebook, amplified by QVC spots that validated product efficacy at scale. Browse Peach & Lily ads on AdLibrary to study how they frame K-beauty as accessible luxury.
On Meta platforms, Peach & Lily runs a mix of video testimonials, ingredient explainers, and influencer reposts. Their creative hub is Instagram, where glass-skin aesthetics perform strongly. Retargeting ads typically lead with the Glass Skin Serum and cross-sell into routine bundles. Story ads use swipe-up purchase flows with minimal friction.
Copy themes center on transformation language: "glass skin," "poreless glow," and "K-beauty secret." They position products as accessible versions of expensive Korean clinic treatments. Educational hooks like "what K-beauty actually means" perform well as top-of-funnel. Retargeting copy shifts to urgency and social proof — bestseller badges and review counts.
Peach & Lily shows how a retailer can pivot into a brand by owning a category concept (glass skin) rather than just products. Their playbook: educate first, sell second. By creating the language around their category, they captured organic search and influencer mindshare before competitors. QVC validated mass appeal while DTC built margin.
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