
100% Pure produces organic, cruelty-free cosmetics and skincare colored with fruit, vegetable, tea, and plant pigments for ultimate purity.
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See all ads on AdLibrary →100% Pure is an American clean beauty brand offering cosmetics and skincare made with fruit pigments and natural ingredients, free from synthetic dyes and chemicals. It sells through its own DTC website, retail stores, and select beauty retailers. 100% Pure advertises on Meta placements to support ecommerce sales.
100% Pure builds its advertising on a clear point of difference: cosmetics and skincare coloured with fruit pigments and natural ingredients. Creative commonly pairs colourful product swatches with ingredient storytelling, showing how fruit-derived colour and vitamin-rich formulas translate into everyday makeup and skincare. The brand's pioneer story in clean beauty and its cruelty-free, vegan values give ads a values-led layer. Explore their ad creative at AdLibrary.
On Facebook and Instagram, 100% Pure fits visual beauty formats: swatch videos, before-and-after skincare routines, ingredient carousels and bestseller spotlights such as eye cream and serums. Gift sets and a subscription box give promotional angles beyond single products. Retargeting people who viewed a product page works well in a category where shoppers research ingredients before purchasing from an unfamiliar brand.
Copy themes: (1) makeup coloured by fruit pigments; (2) clean, natural ingredients without synthetic dyes; (3) skincare backed by an in-house lab; (4) vegan, cruelty-free and sustainable values. On TikTok, the natural fit is get-ready-with-me content, ingredient explainers and honest product reviews in a friendly, educational tone that avoids exaggerated claims. The tone stays consistent so every ad feels recognisably on-brand.
Cross-platform lessons: 100% Pure shows how a clean beauty brand can combine education with values. Search ads capture queries for natural makeup and clean skincare, YouTube suits tutorials and ingredient breakdowns, and retail partners add credibility. Keep ingredient claims specific and consistent across channels so shoppers can verify what they read in an ad. Consistency across channels keeps the message clear for shoppers.
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