An innovative Australian makeup brand known for vibrant, high-quality, and cruelty-free cosmetics and beauty accessories.
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See all ads on AdLibrary →Chi Chi Cosmetics is an Australian makeup and beauty brand offering affordable, trend-driven cosmetics sold through pharmacies, retail partners, and its own DTC website. It targets younger, value-conscious beauty shoppers. Chi Chi advertises on Meta placements to drive retail and online sales.
Chi Chi Cosmetics is an Australian makeup brand with a broad range covering eyes, face, lips, nails, fragrance, and tools. Its paid social approach centers on colorful, trend-driven product shots and affordable price points aimed at younger, value-conscious shoppers. Featuring many products across categories gives the brand plenty of creative angles to test. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Chi Chi can lean on visually rich formats: swatches, lip and eye looks, and carousels that show several shades or products together. Products such as lipsticks, mascara, and CC cream suit short demo clips. Ads support both its own online store and retail partners such as pharmacies. Reviewing the live ads on AdLibrary shows which formats, hooks, and offers the brand keeps running over time, which is a reliable signal of what works.
Copy themes: (1) vibrant color and shade variety; (2) cruelty-free, accessible beauty; (3) easy everyday products like lip gloss, mascara, and CC cream; (4) gift sets and seasonal collections. Tone is upbeat and playful, using short, bright captions that match the visual energy of the product range. Studying how these themes change across ads helps marketers spot which messages the brand repeats and which it tests, and then adapt the structure to their own products.
Chi Chi's lesson is that an affordable, wide range works best with visual proof and simple messaging. Video and short-form formats suit swatches and quick looks, while retail presence lets paid campaigns drive both online and in-store purchase. Marketers can borrow the shade-swatch-first approach for any color cosmetics line. Comparing the brand's ads with those of direct competitors in AdLibrary makes it easier to see where its positioning is distinct and where the category follows common patterns.
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