Spy on Facebook Ads, Instagram Ads, TikTok Ads, and more from the world's top brands. Analyze ad creatives, messaging, and campaign strategies used by leading advertisers.
S'well is a brand selling insulated stainless steel water bottles and drinkware known for fashion-forward designs, founded in 2010 and headquartered in New York. The brand sells direct-to-consumer and through retail partners, advertising through Meta placements targeting lifestyle and sustainability-minded shoppers.
SAXX is a Canadian men's underwear brand founded in 2008 around its patented BallPark Pouch—a hammock-style mesh support panel. It built a large DTC and wholesale business through performance marketing, sports sponsorships, and humor-driven campaigns that normalised talking about fit.
SIR The Label is a Sydney contemporary womenswear brand founded by Nikki Campbell and Sophie Coote in 2015. Known for effortless Mediterranean-inspired silhouettes — linen, earthy tones, minimal prints — the label built a cult Instagram following before expanding internationally via DTC and wholesale, stocked in major retailers across the US, UK, and AU. Also searched as SIR.
SIR. Statement is the eveningwear and statement pieces line from Australian fashion label SIR the Label, selling women's occasion clothing. It sells direct-to-consumer online and through retail stockists within the contemporary occasionwear category.
SK-II is a Japanese premium skincare brand owned by Procter & Gamble, known for its Pitera-based essence and anti-aging formulas. It sells through department stores, specialty beauty retailers, and its own ecommerce site globally, and advertises across Meta placements.
SKIMS was co-founded in 2019 by Kim Kardashian, Jens Grede, and Emma Grede. It launched with a widely-praised inclusive nude-shade range, leveraged Kardashian's social reach for a massive debut, and rapidly expanded beyond shapewear to become a lifestyle intimates powerhouse with a valuation exceeding $4 billion.
SKIN1004 is a Korean skincare brand founded in 2012 in Seoul, known for its Madagascar Centella Asiatica Ampoule that achieved global viral status. The brand offers affordable, clean K-beauty actives targeting sensitive skin, with strong DTC and Amazon distribution in the US.
SMETS is Luxembourg's premier luxury concept store, founded as a family business in 1986 and built into a 3,000 m² experiential retail and DTC platform by Pascaline Smets. Known for early discovery of Jacquemus, Virgil Abloh, and Raf Simons, SMETS curates 400+ luxury brands across fashion, beauty, design, and lifestyle. Also searched as SMETS.
Saalt is a Boise-based reusable period care brand founded by Cherie Hoeger in 2018. A certified B Corp, the brand makes medical-grade silicone menstrual cups and period underwear, using education-first content to normalize reusable period care among mainstream US consumers.
Saatchi Art is a Los Angeles-based online art marketplace founded in 2006, acquired by Leaf Group in 2014. The platform represents 80,000+ emerging artists globally, offering original paintings, prints, photography, and sculpture at all price points. Saatchi Art positions itself as an accessible alternative to traditional gallery gatekeeping. Also searched as Saatchi.
Saatva is a luxury DTC mattress brand founded in 2010 that pioneered white-glove delivery in the online mattress space. Offering innerspring, memory foam, and latex options, Saatva competes on quality and service rather than discounting.
Saba is an Australian fashion brand offering tailored women's and men's apparel with a modern, minimalist aesthetic. It sells through retail stores and an ecommerce site across Australia. The brand advertises across Meta placements to support both channels.
Sabai is a New York-based sustainable furniture brand founded in 2019 by Phantila Phataraprasit and Caitlin Ellen. The brand makes sofas, sectionals, and ottomans from recycled and FSC-certified materials, including velvet made from recycled plastic bottles. Its Repair Don't Replace program sells replacement parts, and the Sabai Revive platform enables resale of used pieces — a genuine circular economy model in the DTC furniture space.
Saben is an Auckland-based leather handbag and accessories brand founded in 2002 by Roanne Jacobson, named after her grandmother Sarah Saben. The brand produces bags and wallets using LWG gold-standard certified leathers with thoughtful internal organisation, distributed through 100+ NZ and AU stockists including David Jones and The Iconic.
Sabon was founded in Tel Aviv in 1997 by Avi Piatok, Eran Zagagi, and Anat Sror, building a global luxury body care brand around hand-cut artisanal soaps and a distinctive in-store sensory experience, now sold in 100+ boutiques across North America, Europe, Japan, and beyond.
Sabyasachi is an Indian luxury fashion house founded by designer Sabyasachi Mukherjee, known for bridal couture, occasion wear, and jewelry rooted in Indian craftsmanship. The label sells through flagship boutiques and its e-commerce site, and advertises across Meta placements.
Sacai is a Tokyo-based fashion brand founded in 1999 by former Comme des Garçons pattern cutter Chitose Abe. The brand is known for its hybrid construction — garments that layer and fuse two separate pieces — and for high-profile sneaker collaborations with Nike and New Balance that brought the brand to global streetwear attention. Sacai operates a DTC e-commerce site and flagship stores in Tokyo.
Sachajuan is a Stockholm professional haircare brand founded in 2004 by salon owners Sacha Mitic and Juan Rosenlind. Built around proprietary Ocean Silk Technology, the brand combines Scandinavian minimalist design with professional-grade formulations, achieving global distribution across prestige retail, salons, and DTC.
Established in Riyadh in 1984 and publicly listed on the Saudi Tadawul since 2015, SACO (Saudi Company for Hardware) is the Kingdom's dominant home improvement retailer. Operating 34 stores across 18 cities — including mega-format SACO World stores of up to 24,500 sqm — the brand covers seven departments from tools and hardware to outdoor and sports. Also searched as Saco.
Saddler was founded in 1986 and is headquartered in Kungsbacka, a Swedish coastal town with craft commercial traditions dating to 1658. The brand draws on equestrian saddlery heritage to position leather bags, belts, and accessories as products where genuine craft meets contemporary style. Saddler controls production chain relationships — specifying tanning chemistry and labour conditions — and sells through DTC, premium boutiques, and Scandinavian retailers. The brand occupies the accessible-premium segment: real leather quality and craft storytelling at price points below luxury fashion house accessories. Also searched as Saddler.
Sage Appliances is the UK/international brand name for Breville products, selling espresso machines, blenders, and other premium kitchen appliances. It targets home cooking and coffee enthusiasts with design-focused countertop appliances sold through major retailers. Sage Appliances advertises across Meta placements.
Saie is a New York-based clean makeup brand founded in 2019 by Laney Crowell. Known for the Glowy Super Gel and Slip Tint Moisturizing Skin Tint, Saie differentiates with radical supply-chain transparency, founder-led content marketing, and sustainable packaging commitments at Sephora and DTC.
Launched in January 2019 by Casey Georgeson—formerly behind Marc Jacobs Beauty and Disney for Sephora—Saint Jane Beauty is the prestige-tier CBD skincare brand that brought hemp extract into Sephora's luxury aisle. The hero Luxury Beauty Serum combines 500mg full-spectrum CBD with 20 botanical actives. Featured in Vogue, Allure, and Oprah Magazine. Also searched as Saint Jane.
Sakara Life was founded in 2012 by Danielle DuBoise and Whitney Tingle in New York City. The brand created the ultra-premium meal delivery category, serving organic, plant-based meals at price points that can exceed $1,500 per month. Celebrity associations (Gwyneth Paltrow, Karlie Kloss) and editorial placements in Vogue and Goop cemented Sakara's status as the luxury brand of functional nutrition. Also searched as Sakara.
Saks Potts was a Copenhagen fashion brand founded in 2014 by childhood friends Cathrine Saks and Barbara Potts, who started the label at ages 19 and 20 after designing a colourful coat they couldn't find anywhere. The brand became a beloved Copenhagen cool-girl label before closing in spring 2025 after a decade of international influence. Also searched as Saks.
Sakuraco is a Japan-based snack subscription founded around 2020, delivering authentic traditional wagashi, teas, and regional Japanese confections sourced from established local makers. It positions itself as a cultural experience rather than a novelty snack box.
Sallve is Brazil's first digitally native vertical brand in cosmetics, founded in 2018 by Julia Petit, Juliana Shor, and Marcia Netto. The brand co-creates products with its community, using consumer input at the formulation stage — an unprecedented model in Brazilian beauty. Launched in May 2019, Sallve sells exclusively through its own DTC digital channels.
Salomon is a French outdoor sports brand known for trail running shoes, hiking boots, and ski equipment. Founded in the French Alps, it built its reputation on technical mountain sports gear before expanding into broader outdoor and lifestyle footwear. The brand sells through specialty outdoor retailers, its own stores, and e-commerce.
Salsa Jeans is a Portuguese premium denim brand founded in Maia, near Porto, in 1994. The brand has built Portugal's strongest premium denim position through proprietary fit technology — the Push In, Secret, and Wonder lines address specific body-shape preferences — combined with a body-positive visual approach that stands out in European denim advertising. Salsa operates 200+ mono-brand stores across Portugal, Spain, France, and Brazil, alongside a strong DTC e-commerce. Also searched as Salsa.
Salt & Stone is an LA-based premium natural deodorant and body care brand founded in 2015 by Michael Cammarata. Its surf and outdoor aesthetic differentiates it in the clean personal care space, targeting active consumers who want performance-grade natural formulas. The brand reported 100%+ DTC revenue growth in 2024. Also searched as Salt.
Salvatore Ferragamo is a Florence-based luxury fashion house founded in 1927, known for handcrafted footwear, leather goods, and accessories. Since 2022 the brand has undergone a creative revival under Maximilian Davis, strengthening its DTC digital presence and paid social acquisition across global markets. Also searched as Salvatore.
Sambonet is an Italian silversmith and tableware brand founded in Vercelli, Piedmont in 1856. Part of the Zwilling J.A. Henckels Group since 2007, the brand produces cutlery, serving pieces, and table accessories in silver-plated and stainless steel. Its DTC channel is anchored by a bridal-registry programme and a year-round gifting proposition, with strong domestic Italian demand and growing international reach through Zwilling's global distribution network.
Samsung ads showcase a diverse, global advertising strategy across consumer electronics, mobile devices, and B2B climate solutions. Analyzing their creative trends is crucial for marketers.
Samsung Bespoke is Samsung's modular, color-customizable home appliance line, launched in Korea in 2019 and expanded globally in 2021. Its DTC web configurator lets consumers choose panel colors and finishes, repositioning appliances as lifestyle design objects. The line spans refrigerators, washers, ovens, and dishwashers. Also searched as Samsung.
Samsung Galaxy Fit is a fitness band product line from Samsung Electronics, offering activity and sleep tracking as a lighter, lower-cost alternative to the Galaxy Watch. It sells through Samsung's retail channels and major electronics retailers, targeting fitness-focused consumers who want a slimmer wearable. The brand advertises across Meta placements.
Samsung Galaxy Ring is a smart ring wearable from Samsung Electronics that tracks sleep, activity, and health metrics such as heart rate, sold as part of Samsung's Galaxy wearables ecosystem. It is sold through Samsung's own retail channels and major electronics retailers. It advertises across Meta placements to support device launches.
Samsung Galaxy Watch is a smartwatch product line from Samsung Electronics, offering fitness tracking, health monitoring, and smartphone connectivity primarily for Android users. It sells through Samsung's own retail channels, carriers, and major electronics retailers, positioning as a premium alternative to the Apple Watch. The brand advertises across Meta placements to promote new model launches.
Samsøe Samsøe is a Copenhagen fashion brand founded in 1993, offering accessible Scandinavian minimalism across womenswear, menswear, and accessories. The brand has grown into a significant pan-European retailer with its own stores, a strong DTC webshop, and wholesale presence across Europe. Also searched as Samsøe.
Samuji is a Helsinki-based womenswear brand founded in 2011 by Finnish designer Samu-Jussi Koski. Known for wearable Finnish minimalism with thoughtful colour palettes, the brand produces seasonal womenswear and accessories collections sold through DTC stores in Helsinki, e-commerce, and selected premium retailers.
Samyang Foods created the global fire noodle category with Buldak Ramen in 2012. The 'Fire Noodle Challenge' on YouTube became a viral template copied across categories, driving Samyang from a domestic noodle company to a globally recognized brand with DTC operations across 80+ countries. Also searched as Samyang.
Sana Nameraka Honpo is a Japanese skincare brand selling affordable facial care products, including cleansers and moisturizers, distributed through retail and e-commerce in Japan and parts of Asia. It positions itself within the mass-market Japanese beauty category. The brand advertises across Meta placements targeting skincare shoppers.
Sand & Sky is a Melbourne DTC skincare brand co-founded by Anna Lahey and Rebecca Larrit-Fleming in 2016. Its Australian Pink Clay Mask went viral through strategic influencer gifting on launch day, generating $1M in revenue within 48 hours before any paid advertising ran — a benchmark influencer launch case study. Also searched as Sand.
Sandnes Garn is a Norwegian yarn and knitting brand founded in 1894 in Sandnes, Rogaland. One of Scandinavia's oldest and most respected yarn producers, the brand produces premium Norwegian wool and merino yarns alongside beloved pattern books that have driven renewed global interest in knitting, particularly during the pandemic era. Also searched as Sandnes.
Sandqvist is a Stockholm-based bag brand founded in 2004 by Anton and Daniel Sandqvist and Sebastian Westin. Known for minimalist Scandinavian design in durable canvas and leather, the brand offers backpacks, totes, and briefcases with a strong DTC narrative around everyday utility and Swedish craft ethos.
Sandro is a Parisian contemporary fashion brand founded in 1984 by Evelyne and Didier Chetrite. Starting from a Le Marais boutique, the brand grew into a global accessible-luxury leader under SMCP Group ownership, with boutiques in 35+ countries and a sophisticated DTC e-commerce operation. Sandro offers both men's and women's collections with a distinctly Parisian-chic aesthetic.
Founded in Nairobi around 1999, Sandstorm Kenya produces hand-stitched canvas and leather bags inspired by East African safari culture. Each piece is made by Kenyan artisans in Nairobi and exported to premium travel and lifestyle retailers worldwide, positioning the brand as Africa's heritage travel goods maker. Also searched as Sandstorm.
Sanfe is an Indian women's intimate care and wellness brand selling products such as pee-safe solutions, intimate hygiene, and personal care items. The brand sells online across India, advertising across Meta placements.
Sankuanz is a Beijing avant-garde fashion brand founded in 2012 by designer Shangguan Zhe. One of China's most internationally recognised designer labels, Sankuanz has shown at Paris Fashion Week and sells through its own DTC channels and select retailers. Its aesthetic fuses Chinese youth subculture with global conceptual fashion.
Sapporo Beer was founded in 1876 in Hokkaido by Seibei Nakagawa, making it Japan's oldest beer brand. The iconic star-label silver can has been a DTC and export staple for decades. Sapporo Holdings has built a significant North American craft beer portfolio through acquisitions including Sleeman Breweries (Canada) and Anchor Brewing (US). DTC gifting channels are an active growth area.
Sarah Flint is a DTC women's footwear brand selling handcrafted leather shoes including flats, heels, and sandals. It sells primarily through its own website, positioning on comfort engineering combined with classic design. The brand advertises across Meta placements.
Saris is a US-based manufacturer of indoor bike trainers, bike racks, and cycling accessories, headquartered in Wisconsin. It sells through bike shops, sporting goods retailers, and its own website, positioning around US-made manufacturing and durability. The brand advertises across Meta placements.
Sass & Bide was founded in 1999 by Sarah-Jane Clarke and Heidi Middleton, rising to global fame with embellished denim before being acquired by Myer in 2011. Today the brand operates DTC online and within Myer stores, targeting Australian women who value bold, confident fashion. Also searched as Sass.
Satechi is a consumer electronics accessories brand selling docking stations, chargers, hubs, and other peripherals designed for Apple and other computing ecosystems. The company sells through its own site as well as major retailers like Amazon, positioning products around minimalist aluminum design. It advertises across Meta placements to reach tech accessory shoppers.
Satisfy is a French running apparel brand selling performance-oriented running clothing with a distinct streetwear-influenced aesthetic. It sells primarily direct-to-consumer through its own website and select specialty retailers, positioning at the premium end of the running apparel category. The brand advertises across Meta placements.
Saturday Skin is a Korean-American skincare brand that adapts K-beauty science for Western consumers, with simplified routines and accessible product naming. Sold at Sephora and Ulta in the US, the brand targets K-beauty-curious consumers who want the efficacy without the 10-step learning curve. Also searched as Saturday.
Saturnbird Coffee is a Changsha specialty coffee brand founded in 2015, famous for transforming China's instant coffee market with freeze-dried single-serve capsules in photography-worthy packaging. The brand became Tmall's top instant coffee seller by positioning artisan cold brew quality in a convenient and visually shareable format. Also searched as Saturnbird.
Saturo is an Austrian food brand based in Vienna that makes ready-to-drink complete meal replacement drinks, including a soy protein drink in flavors such as chocolate, vanilla and banana. The products are vegan and lactose-free and combine protein, carbohydrates, fats, fibre and 26 vitamins and minerals. Saturo launched in 2017 and sells in Europe.
Saucony is an American running shoe brand with roots dating back over a century, known for performance trainers as well as retro-styled lifestyle sneakers. It sells through athletic retailers, specialty running stores, and its own DTC channel. The brand markets both technical running gear and heritage-inspired footwear.
Savage X Fenty is a lingerie and loungewear brand founded by Rihanna in 2018, known for size-inclusive intimates and body-positive marketing campaigns. The brand sells direct-to-consumer through its own e-commerce site and retail stores under a subscription-style membership model. It advertises heavily across Meta placements to promote new collections.
Saxx is a Canadian men's underwear and apparel brand founded in 2006, known for its patented ballpark pouch support technology, sold online and through retail partners internationally. It has expanded into activewear and loungewear categories. The brand advertises across Meta placements to drive direct-to-consumer sales.
SAYE (Save As You Earn — also 'Save') is a Barcelona DTC vegan sneaker brand founded in 2018 by Marc Escapa and Alejandro Cano. The brand launched via Kickstarter as the most-funded Spanish fashion project ever on the platform and has since been recognised by British Vogue as a top sustainable trainer brand. Every pair sold results in two trees planted via partnership with WeForest, with over 200,000 trees planted to date. Also searched as Saye.
Scalpers is a Seville-founded premium menswear brand established in 2007 by the Duke of Feria. Starting with tailored suits and signature loafers, it has grown into a 300+ point-of-sale European retailer offering men's, women's and kidswear, with a growing DTC e-commerce channel and loyalty-driven CRM.
Scanpan is a Danish cookware brand known for nonstick and stainless steel pots and pans manufactured using proprietary coating technology. Founded in Denmark, it sells through specialty kitchenware retailers and its own website, positioning itself in the premium cookware category.
Scarlett Whitening is an Indonesian skincare and body care brand selling brightening body lotions, facial care, and personal care products. It sells primarily through e-commerce and retail across Southeast Asia. The brand advertises heavily on Meta placements to reach its consumer base.
Schiit Audio is a Valencia, California audio hardware company founded in 2010 by Jason Stoddard and Mike Moffat — veterans of Theta Digital and Sumo. The brand produces DACs and headphone amplifiers manufactured in the US, using the irreverent company name as a disruptive brand positioning device in an otherwise staid category. Also searched as Schiit.
Schmidt Brothers is a New York-based cutlery brand founded in 2010 by brothers Jared and Jordan Schmidt. The brand makes design-forward stainless steel knives with bold geometric handles in acacia wood, walnut, and other materials. Schmidt Brothers has broad retail distribution across Crate & Barrel, Sur La Table, Kohl's, and Macy's, and markets heavily around gifting occasions. Also searched as Schmidt.
Schmidt's is a natural deodorant and personal care brand selling aluminum-free deodorants, soaps, and toothpaste made with plant-based ingredients. Founded in Portland, Oregon, it grew from a farmers-market brand into a widely distributed natural personal care label sold through major retailers and its own site.
Schmidt's Naturals (schmidtsnaturals.com) is a Portland-born natural deodorant and body care brand founded in 2010 by Jaime Schmidt, acquired by Unilever in 2017. Known for efficacy-first natural deodorant formulations, Schmidt's built a loyal DTC subscriber base that Unilever preserved post-acquisition, running ongoing subscription campaigns on Meta. Also searched as Schmidt's.
Schott NYC is a New York outerwear brand founded in 1913 by Irving Schott. In 1928, Schott invented the leather motorcycle jacket — the Perfecto — which went on to become one of the most iconic garments in American cultural history, worn by Marlon Brando, The Ramones and generations of rock and motorcycle culture. The brand operates DTC from its own website, with pricing positioned against retail markups. Also searched as Schott.
Schutz is a fashion-forward Brazilian footwear brand under Arezzo&Co, founded in 1994. Known for distinctive heels, boots, and fashion-statement shoes, Schutz successfully expanded into the US market with flagship stores in New York and Los Angeles, a direct e-commerce site, and Nordstrom wholesale distribution.
Scotch & Soda was founded in Amsterdam in 1985. After decades of global DTC and wholesale expansion, it filed for bankruptcy in March 2023. Bluestar Alliance acquired and relaunched it in 2023, but the Dutch entities went bankrupt again in June 2024. The brand continues operating internationally with new store openings and Joe Jonas as brand ambassador. Also searched as Scotch.
Scotch Porter is a Newark-based premium men's grooming brand founded in 2015 by Calvin Quallis. Born from a barbershop serving predominantly Black and Hispanic men, it grew into a multi-million-dollar DTC and retail brand addressing the unmet grooming needs of men of color with clean botanical formulations. Also searched as Scotch.
Scout Canning is a Canadian brand producing premium canned seafood, including wild-caught salmon, tuna, and mackerel, sourced with sustainability commitments. The company sells through specialty grocery retailers and direct-to-consumer online. It positions itself as an elevated alternative to conventional canned fish, advertising across Meta placements.
Scratch Pet Food was founded in Melbourne in early 2018 by Mike Halligan and Doug Spiegelhauer (ex-big pet food). The brand offers a subscription-only dry dog food service made with 98% Australian ingredients, personalised to each dog's size, age, and activity level. Scratch uses direct-response Meta ads with quiz-based personalisation to drive subscription acquisition and has been recognised in SmartCompany's Smart50 for its rapid growth. Also searched as Scratch.
Sculpted by Aimee is Ireland's leading makeup brand, founded in 2016 by professional MUA Aimee Connolly. Known for its contouring palettes and complexion products, the brand is stocked in 400+ stores across Ireland and the UK and continues to build DTC international reach through founder-led social campaigns. Also searched as Sculpted.
Seabody is a County Kerry biotech company founded by cellular biochemist Dr. Helena McMahon, extracting Fucoidan from wild Atlantic ocean plants to create premium zero-waste skincare and supplements. Stocked in Brown Thomas, the brand is positioning Irish marine science as a luxury wellness credential.
Seafolly is a Melbourne swimwear brand founded in 1975, long considered synonymous with Australian beach culture. After entering administration in 2020 during COVID, the brand was acquired and relaunched with a renewed DTC e-commerce and international wholesale strategy, continuing to serve a global swimwear audience through aspirational sun-culture marketing.
Seager Co is a western-inspired apparel brand selling snap shirts, hats, and accessories with a vintage rodeo and outdoor aesthetic. It is a direct-to-consumer fashion label that markets heavily through social and influencer channels. The brand positions itself around Americana and western lifestyle imagery.
Season Paper is a fashion brand offering apparel and accessories, selling primarily through its own ecommerce site. It advertises across Meta placements.
Seaweed Bath Co is a personal care brand selling bath and skincare products formulated with seaweed extracts. It positions itself around natural, mineral-rich bodycare sourced from bladderwrack seaweed. Products are sold direct-to-consumer online and through retail partners.
Secretlab is a Singapore-based gaming chair brand founded in 2014 by Ian Alexander Ang and Alaric Choo. The world's best-selling gaming chair brand, it operates purely DTC globally and is known for SoftWeave fabric innovation, extensive IP collaborations (Star Wars, Marvel, League of Legends), and esports sponsorships.
Secrid is a Dutch accessories brand best known for its cardprotector wallets, which use a sliding mechanism to protect cards from RFID skimming and wear. Founded in the Netherlands, the company sells slim wallets and card holders through retail partners and its own ecommerce channels worldwide. It positions itself around functional, minimalist wallet design combined with card security.
Seed is a health and wellness brand best known for its probiotic supplements formulated around gut and health-focused strains of bacteria. The company markets its products with an emphasis on clinical research and scientific formulation. It sells primarily direct-to-consumer online, advertising across Meta placements.
Seed Heritage is an Australian fashion brand offering women's, kids', and baby clothing with a relaxed, contemporary aesthetic. It operates retail stores across Australia and New Zealand alongside an ecommerce site, and is part of the same group as Table Eight. The brand advertises across Meta placements to drive online and in-store sales.
Seedlip is a London-based non-alcoholic spirit brand founded in 2015 by Ben Branson. Inspired by a 1651 distillation book, Branson created the world's first distilled NA spirit. It sold out of its first 1,000 Selfridges bottles in three weeks. Diageo invested via Distill Ventures and later acquired the brand, which operates across 25+ countries.
SEEN Haircare is a Boston-based dermatologist-founded brand launched in 2018 by Dr. Iris Rubin, a Harvard-trained dermatologist. SEEN formulates hair care products with patented technology proven non-comedogenic and non-acnegenic — targeting the skin-health-conscious buyer whose hair products trigger facial breakouts. Also searched as Seen.
Seesaw Coffee is a Shanghai specialty coffee brand founded in 2012, one of China's earliest third-wave coffee pioneers. Known for fruit tea-coffee fusion drinks and premium café experiences, Seesaw expanded into DTC canned cold brew on Tmall and received investment from Fosun Group. Also searched as Seesaw.
Segway, originally founded by inventor Dean Kamen in 1999, pioneered self-balancing personal transport. After acquisition by Ninebot (backed by Xiaomi) in 2015, the brand was repositioned as a consumer e-scooter and e-bike DTC brand with a wide product range from the Ninebot Max scooter to the KickScooter and Dirt eBike series.
Self Care Is For Everyone is a fashion brand selling apparel with messaging centered on wellness and self-care themes. The brand sells direct-to-consumer online and markets its products through Meta placements.
Selfless by Hyram is a social-impact skincare brand founded in 2021 by TikTok skincare educator Hyram Yarbro in collaboration with The Inkey List. Launched at Sephora, the brand pairs affordable, ingredient-forward skincare formulas with a cause-linked product model — each SKU supports a specific social or environmental initiative. Hyram's credibility as a trusted skincare educator with over 7 million TikTok followers gave the brand immediate consumer trust at launch, eliminating the cold-start problem most indie beauty brands face. The brand targets the same affordable, ingredient-curious skincare consumer Hyram educated on his channels, offering familiar actives at accessible price points. Also searched as Selfless.
SellerX is a Berlin-based Amazon brand aggregator founded in 2020 by Philipp Triebel and Benedict Peters. Having raised $750M, it operates 70+ brands across home, kitchen, sports, and beauty categories on Amazon and DTC channels.
Sellpy is a Stockholm-based circular fashion platform founded in 2014 that removes all friction from secondhand selling. The service handles pickup, photography, listing, and shipping on behalf of sellers, who simply bag up their items. H&M Group has invested in the company, aligning it with the broader retail industry's sustainability pivot.
Sendero Provisions Co. is a Waco, Texas outdoor lifestyle brand founded in 2014 by geologist Hunter Harlow. Inspired by the Big Bend landscape, the brand blends ranching aesthetics with adventure apparel and has grown 100% year-over-year since 2018. Note: brand website is senderopc.com, not senderoprovisions.com. Also searched as Sendero.
Senka was launched by Shiseido in Japan around 2007 as a value-positioned mass-market skincare sub-brand. The Perfect Whip facial cleanser — featuring silk essence and double hyaluronic acid in a dense, cushiony lather — became one of Japan's best-selling facial cleansers and subsequently a major seller across Southeast Asia and through global Asian e-commerce channels.
Sennheiser is a German audio equipment manufacturer selling headphones, microphones, and professional audio gear for consumer and broadcast markets. Founded in 1945, the company sells through its own site, retailers, and pro audio dealers worldwide. It advertises across Meta placements to reach audio enthusiast audiences.
Senreve is a San Francisco-based DTC luxury handbag brand founded in 2016 that manufactures premium leather goods in Italy. The brand's signature Maestra Bag converts between backpack, tote, and shoulder bag configurations, with multi-use functionality as the core product differentiator. Growth was built through strategic influencer seeding in the luxury-adjacent market.
Sensate is a London-based DTC brand making a chest-worn vagus nerve stimulation device that uses infrasonic resonance to reduce stress and anxiety. Founded in 2017 by Harley Street clinician Stefan Chmelik, Sensate delivers 10-minute passive sessions and is sold DTC and on Amazon globally.
Sephora is a global beauty retailer selling cosmetics, skincare, fragrance, and haircare from hundreds of brands alongside its own private label. Founded in France in 1970, it operates large-format retail stores worldwide plus a major e-commerce and loyalty program business. It is known for open-sell, try-before-you-buy store formats.
Sequence was a clinician-led telehealth platform connecting patients to GLP-1 medications (Ozempic, Wegovy) for medically supervised weight loss. Founded in 2021 in New York, it grew rapidly on the back of GLP-1 demand and was acquired by WW International (WeightWatchers) in 2023 for $132 million.
Serax was founded in 1986 by brothers Serge and Axel Van Den Bossche in Kontich, Belgium. The brand name merges the founders' first names. Serax collaborates with 65+ international designers to produce tableware, ceramics, furniture, and lighting. Products are found in top restaurants, design hotels, and DTC homeware retail globally.
Serenity Kids is an Austin, Texas baby food brand founded in 2018 by Joe and Serenity Carr. Born from paleo/ancestral eating principles, Serenity Kids makes baby food pouches rich in healthy fats and protein from ethically raised meats, with no added sugar — a direct counter-positioning to grain-heavy conventional baby food brands. Also searched as Serenity.
Serge Lutens is a French perfume and beauty brand founded by the eponymous designer, known for its niche, artistically presented fragrances sold through its Palais Royal boutique in Paris and select retailers. It positions itself within the high-end niche perfumery segment. The brand advertises across Meta placements targeting luxury fragrance shoppers.
Sergio Rossi is an Italian luxury footwear brand founded in Cesena in 1951, celebrated for its handcrafted stilettos and women's shoes. Owned by Mayhoola for Investments since 2015, the brand blends heritage artisanship with contemporary elegance, distributing through its own boutiques and DTC e-commerce globally. Also searched as Sergio.
Sessun is a Marseille-based womenswear brand founded in 2003 by Emma François. Drawing on Mediterranean light, colour, and femininity, it has built a global DTC and boutique network that proves French fashion credibility does not require a Paris postcode. Known for textured fabrics, earthy palettes, and a free-spirited aesthetic.
Set Active is a Los Angeles women's activewear brand built on monthly limited-colorway drops and a devoted Instagram community. Their pastel palette and waitlist-scarcity model drove explosive DTC growth before the TikTok era reshuffled the playbook. Also searched as Set.
Seventh Generation is a household and personal care brand making plant-based cleaning products, laundry detergents, and paper goods, sold widely at grocery and retail stores across the US. Founded in 1988 and now part of Unilever, it is known for environmentally focused formulations and packaging within the eco-conscious cleaning category.
Shark Beauty is SharkNinja's beauty division, launched in 2022 with the FlexStyle air styling and drying system — a direct challenge to Dyson's Airwrap. Leveraging SharkNinja's mass retail distribution and aggressive comparison advertising, Shark Beauty became the number-one hot air styler in the $100-$500 price tier. Also searched as Shark.
Sheath is a veteran-owned men's underwear brand founded in 2013 by Army Sergeant Robert Patton. Its patented dual-pouch design—conceived during deployment in Iraq—separates and supports, eliminating chafing through anatomical division rather than a single support panel.
Sheertex is a Canadian fashion brand selling tights and hosiery engineered to be rip-resistant, marketed as a durable alternative to traditional pantyhose. It sells direct-to-consumer online, emphasizing its proprietary fabric technology. Sheertex advertises across Meta placements targeting shoppers seeking durable hosiery.
Sheet Society is a Melbourne DTC bedding brand founded by Hayley and Andy Worley in 2017. The brand built strong Instagram aesthetics and introduced a sample swatch kit trial programme to reduce the online purchase friction inherent in buying bedding without touching the fabric. Also searched as Sheet.
Sheets & Giggles is a Denver-based DTC bedding brand founded in 2018 by Colin McIntosh, selling eucalyptus lyocell sheets with a humor-forward brand voice. The company appeared on Shark Tank, earned B-Corp certification, and differentiates in a crowded sustainable bedding space through unambiguously funny marketing — puns, irreverence, and a willingness to not take bedding seriously. Also searched as Sheets.
Shein is a global fashion ecommerce powerhouse known for its fast-moving inventory and aggressive digital marketing. Analyzing the performance of Shein ads reveals key tactics in customer acquisition across global markets.
Sheridan is an Australian home textiles brand known for bedding, towels, and linen products sold through department stores, standalone retail, and e-commerce. It has a long history in the Australian home goods market and is positioned as a premium, quality-focused linen brand.
Shhh Silk is an ecommerce brand selling silk pillowcases, eye masks, and sleepwear. It markets its products through online direct-to-consumer channels with a focus on natural sleep accessories. Shhh Silk advertises across Meta placements.
Shinesty is a US-based apparel brand selling novelty and comfort-focused underwear, swimwear, and loungewear with bold, playful prints, marketed primarily direct-to-consumer online. It positions itself with an irreverent brand voice targeting younger consumers. Shinesty advertises across Meta placements to support ecommerce sales.
Graymelin (by Shingmulnara) is a Korean skincare brand founded in 2011 that specializes in high-concentration ampoules and serums formulated to professional standards. Known for its Natural Ampoule range and Collagen Perfect Ampoule, the brand competes directly with The Ordinary on value-per-actives while maintaining K-beauty aesthetics. Also searched as Shingmulnara.
Ships is a Japanese fashion retailer offering curated menswear, womenswear, and lifestyle goods across multiple in-house lines. It operates stores throughout Japan and an ecommerce site, and advertises across Meta placements.
Shiseido was founded in 1872 in Ginza, Tokyo by Arinobu Fukuhara as Japan's first Western-style pharmacy. The company evolved into Japan's largest cosmetics group with brands spanning prestige (Clé de Peau Beauté, NARS), premium (Shiseido, Cle de Peau), and mass tiers. ULTIMUNE serum is the brand's hero global SKU. Annual revenues exceed ¥900B with operations in 120+ countries.
Shona Joy is an Australian fashion label specializing in women's occasionwear and evening dresses, known for structured silhouettes and vibrant prints. Founded by designer Shona Joy Hopkins, it sells direct-to-consumer online and through retail stockists within the contemporary occasionwear category.
Shop at Velvet is a fashion ecommerce brand selling women's apparel and accessories, advertising across Meta placements to reach online shoppers.
ShopStyle is a US-based fashion shopping and discovery platform that aggregates apparel, accessories, and beauty products from a wide range of retailers into one searchable marketplace. It also operates an affiliate and influencer commerce arm, advertising across Meta placements to reach fashion shoppers.
Show Me Your Mumu, founded in 2009 in Los Angeles by Camila Olson and Mumu Finerman, became the defining brand for bachelorette parties and bridesmaid dressing through bold prints, a California-fun aesthetic, and early Instagram dominance. The brand sells DTC and through boutiques nationwide. Also searched as Show.
Showpo is a Sydney DTC women's fashion brand founded by Jane Lu in 2010. It grew from $0 to $50M+ revenue through Instagram-native marketing, influencer seeding, and social commerce before most Australian fashion brands had a digital strategy. Now ships internationally including the US.
Shoyoroll is a brand known for premium Brazilian jiu-jitsu gis and apparel targeted at grappling and combat sports practitioners. The brand is recognized within the BJJ community for limited-release designs. It sells primarily direct-to-consumer online.
Shun is a knife brand producing Japanese-style kitchen cutlery known for sharp, precision blades, manufactured in Japan. It is positioned in the premium cutlery segment, sold through specialty kitchenware retailers and online. Shun advertises across Meta placements.
Shun Knives is a brand of Kai Group, based in Seki, Gifu — Japan's historic blade-making city. The Shun line launched in 2002 targeting the international premium home cook market. Known for 71-layer Damascus steel blades and ergonomic D-shaped Pakkawood handles, Shun knives occupy the premium-but-accessible tier below bespoke Japanese artisan knives. Sold DTC via kaiusa.com and through major culinary retailers. Also searched as Shun.
Shutterfly is an American photography and personalized products company offering photo printing, photo books, cards, and custom gifts through its e-commerce platform. Founded in 1999, it has grown into one of the largest personalized photo product companies in the US, including brands like Snapfish and Lifetouch under its parent group. Shutterfly advertises across Meta placements as part of its consumer marketing.
Shyaway is an Indian fashion brand specializing in women's innerwear and lingerie, including bras, panties, and shapewear in a range of sizes. It sells primarily through its direct-to-consumer e-commerce platform and advertises across Meta placements.
Sid's Farm is a Hyderabad-based ethical dairy brand founded in 2012 by IIT and Cornell-educated Kishore Indukuri. The brand delivers fresh, preservative-free milk directly from its own farms with full traceability, including the cow's farm ID on packaging — a benchmark for transparency in Indian dairy. Also searched as Sid's.
Siegfried Gin is a German premium dry gin distilled in the Bavarian Forest using a proprietary blend of botanicals including holy thistle. It is positioned as a craft spirit for the gin-and-tonic segment, sold through liquor retailers, bars, and online across Europe.
Siegfried Rheinland Gin is produced by Rheinland Distillers in Bonn, founded in 2014 by Gerald Koenen and Raphael Vollmar. The gin features 18 botanicals including the signature lime blossom from the Rhine Valley. Award-winning internationally, Diageo's Distill Ventures took a minority stake in 2020. Also searched as Siegfried.
Siete Foods is a Mexican-American food brand founded by the Garza family, known for grain-free tortillas, chips, and salsas made without corn, gluten, or dairy. The company grew from a home kitchen operation into a widely distributed CPG brand sold in major US grocery chains. Siete markets itself around family recipes and better-for-you Mexican-style staples, advertising across Meta placements.
SIGG is a Swiss aluminium water bottle brand founded in 1908 by Ferdinand Sigg in Frenkendorf. With over 115 years of Swiss manufacturing heritage, SIGG has repositioned around sustainability (reusable vs. single-use plastic) and operates a DTC channel with personalisation options alongside global retail distribution.
Significant Other is an Australian fashion label selling women's ready-to-wear clothing with a relaxed, feminine aesthetic. It sells direct-to-consumer online and through retail stockists within the contemporary womenswear category.
Signos is a Los Altos, CA-based digital health company founded in 2018 by Sharam Fouladgar-Mercer. The platform pairs a continuous glucose monitor (CGM) with an AI app to provide personalized weight management guidance based on real-time glucose responses to food and exercise. In 2025, Signos received FDA clearance as the first CGM system specifically indicated for weight management.
Sijo is a New York-based sustainable bedding brand founded around 2019, selling Tencel lyocell, eucalyptus, and organic cotton sheet sets with an Oeko-Tex certified closed-loop manufacturing process. The brand donates 1% of each purchase to a buyer-selected social cause, positions itself as climate-beneficial, and has earned editorial placements including an Architectural Digest Best Cooling Sheets award.
Silbon is a Córdoba-founded Spanish preppy menswear brand launched in 2009 by fashion-enthusiast entrepreneurs who identified a gap for quality men's clothing at competitive prices. With 150+ stores across Europe and international expansion underway, Silbon runs paid social campaigns anchored to golf, Mediterranean lifestyle, and premium casualwear targeting young professional Spanish men.
Silhouette was founded in Linz, Austria in 1964 by Arnold and Anneliese Schmied. The brand is globally known for its Titan Minimal Art rimless frames — featherlight titanium constructions weighing as little as 1.8g that have been worn by NASA astronauts aboard the ISS. Also searched as Silhouette.
Silk is a long-established plant-based beverage brand offering soy, almond, oat, and coconut milk alternatives, along with creamers and yogurt products. Owned by Danone, Silk is one of the most widely recognized plant-based milk brands in US grocery stores. It has been a category leader in the plant-based dairy alternative space for decades, advertising across Meta placements.
Silk'n is a beauty technology brand selling at-home hair removal, skin rejuvenation, and anti-aging devices using IPL and other light-based technologies. The company sells direct-to-consumer and through retail partners, targeting consumers seeking professional-style treatments at home. It advertises across Meta placements to support ecommerce sales.
Silka is a personal care brand selling soap and skincare products formulated with papaya extract for skin whitening, widely sold in the Philippines and other Southeast Asian markets through ecommerce and retail channels.
Silvertree is a technology brand in the caregiving and senior health space, selling connected devices or services aimed at supporting older adults and their families. It sells direct-to-consumer, advertising across Meta placements to reach caregiver audiences.
Simba Sleep is a UK DTC mattress brand founded in 2015 by Steve Reid, James Cox, and the McClements family. It popularised the hybrid spring-foam mattress-in-a-box model with a 200-night trial and sleep science positioning, becoming a B Corp and one of the UK's most-recognised sleep brands. Also searched as Simba.
Simple is a technology brand offering an intermittent fasting and health tracking app that provides personalized fasting schedules, meal logging, and hydration reminders. The company operates on a subscription model sold through app stores. It advertises across Meta placements to acquire app subscribers.
Simple Mills was founded in 2012 in Chicago by Katlin Smith, who created almond flour-based crackers, cookies, and baking mixes as a cleaner alternative to conventional snacks. The brand reached Whole Foods, Target, and Walmart and became one of the top-selling natural snack brands nationally without taking outside investment for years.
Simple Organic is Brazil's leading organic and vegan skincare brand, founded in 2015 in São Paulo. Selling certified-natural formulations exclusively through DTC digital channels and Sephora Brazil, the brand targets Brazil's growing clean beauty consumer with a portfolio of sulphate-free, preservative-free, and certified organic skincare and haircare products.
SimplyCook was founded around 2014 by Oli Ashness in London. The brand delivers compact recipe kits — spice blends, sauces, and recipe cards — while shoppers source their own fresh ingredients, keeping costs and waste low. A famous £1 trial offer drove millions of subscriber sign-ups. Nestlé acquired SimplyCook in February 2021. Also searched as Simply.
Simply Framed is an online custom picture framing service that lets customers order made-to-order frames for art and photos through a direct-to-consumer website, with framing produced and shipped from US facilities. It positions itself as a convenient alternative to in-store custom framing shops. Simply Framed advertises across Meta placements to drive online orders.
Simply Revival offers natural wellness products focused on everyday health and revitalization.
Singularu is a Valencia-based personalised jewellery brand founded in 2014 by the Tormo family — Paco, Marta, Sergio, and Angela. The brand is Spain's leading DTC personalised jewellery retailer, offering custom-engraved and initial jewellery in 925 sterling silver with 18K gold plating across necklaces, rings, bracelets, and earrings. Singularu has built its business on gifting occasion demand — Valentine's Day, Mother's Day, Christmas — and strong paid social performance marketing that targets gift-buyers with personalisation as the primary conversion hook. The brand collaborates with a network of over 180 local and national Iberian suppliers, producing jewellery in Spain.
Sipsmith was founded in 2009 by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown — the first London copper-pot distillery to open in 189 years. The brand pioneered the British craft gin revival and was acquired by Beam Suntory in December 2016. It maintains a Chiswick distillery, a DTC gifting arm and an active membership community.
Sir Kensington's is a condiment brand making ketchup, mayonnaise, and mustard with an emphasis on simple, non-GMO ingredients. Founded in 2010, it positions itself as a premium, better-for-you alternative to mass-market condiment brands and is now owned by Unilever. Its products are sold in grocery and natural food retailers.
SirDavis is a premium American whisky created by Beyoncé Knowles-Carter in partnership with Moët Hennessy (LVMH), launched in August 2024. The brand is named in honor of Davis Hogue, Beyoncé's paternal great-grandfather and a Prohibition-era moonshiner who hid bottles in cedar tree knots for friends and community. The mash bill — 51% rye, 49% malted barley — is rare in American whisky, and production was overseen by Dr. Bill Lumsden, the award-winning master distiller behind Glenmorangie and Ardbeg. The whisky is aged in American oak and finished in Pedro Ximénez sherry casks, producing a flavor profile that bridges American rye robustness with the elegance of Japanese and Scotch whisky traditions. Retailing at $89, SirDavis launched with global availability across the US, select airports (LAX, JFK, SFO), and London, Paris, and Tokyo boutiques, instantly establishing luxury-tier positioning.
Sirona is an Indian personal care and hygiene brand focused on intimate wellness products for women, including menstrual cups, hygiene washes, and related care items. It sells primarily through its own DTC website and Indian ecommerce marketplaces. Sirona advertises on Meta placements to build awareness and drive sales.
Sisley Paris was founded in 1976 by Hubert and Isabelle d'Ornano and pioneered phyto-cosmetology — the fusion of botanical plant extracts with cutting-edge skin science. Entirely family-owned, Sisley operates a selective DTC boutique site and luxury retail network with a strict no-discount policy that preserves brand equity. Also searched as Sisley.
Founded in Dubai in 2014 by Rashid Alabbar and acquired by Noon in 2018, Sivvi is the GCC's dedicated fashion e-commerce platform. Operating in UAE, Saudi Arabia, Kuwait, Bahrain and Oman, it delivers international and regional fashion brands to Middle Eastern consumers with a mobile-first app experience.
Skagen is a Danish-inspired watch brand founded in New York in 1989 by Danish couple Henrik and Charlotte Jorst. The brand built a global following for minimalist Scandinavian-design watches at accessible prices before being acquired by Fossil Group for approximately $237 million in 2012. Today it operates globally with Fossil's backing.
Skandinavisk is a Copenhagen fragrance and candle brand founded in 2012 by Shaun and Gerry Russell, two English entrepreneurs inspired by decades of Scandinavian travel. The brand hand-pours its candles with sustainably sourced Swedish rapeseed wax, creating subtle Nordic scents sold globally through DTC and premium wholesale.
Skechers operates one of the largest branded retail footprints in footwear with 500+ owned stores globally, complemented by a growing Skechers.com e-commerce channel. The brand targets comfort-seeking consumers with high-frequency TV and digital advertising featuring approachable celebrities. Also searched as Skechers.
SKFK (formerly Skunkfunk) is a Bilbao-based sustainable womenswear brand founded in 1999 by Unai Artetxe in the Basque Country. It was the first fashion brand in Spain to achieve Fairtrade certification and holds GOTS organic certification. The brand rebranded from Skunkfunk to SKFK in 2018, maintaining its commitment to ethical production and transparent supply chain communication.
Skillshare, founded in New York in 2010, is a creative skills subscription platform with courses in design, illustration, photography, business, and more. Famous for its massive YouTube creator sponsorship program, Skillshare's mid-roll integrations became one of the most recognized sponsorship formats in digital media.
Skims is an American shapewear, loungewear, and apparel brand founded by Kim Kardashian in 2019, selling body-inclusive shapewear, underwear, and clothing through direct-to-consumer e-commerce and select retail partners. The brand is known for size-inclusive fits and frequent celebrity-driven product drops. It advertises extensively across Meta placements.
Skin & Lab is a Korean skincare brand founded around 2014, best known for its Vita C brightening product range. The brand combines stable vitamin C formulations with accessible pricing, targeting consumers seeking effective brightening solutions. Available internationally through Sephora online and major K-beauty retailers. Also searched as Skin.
Skin Genie is a Philippines-based personal care brand offering natural-ingredient, cruelty-free skincare for acne, whitening, and general skin health. Products are available through its DTC website, Watsons Philippines, and Lazada, at accessible price points for Filipino consumers. Also searched as Skin.
Founded in Accra in 2014 by Violet Amoabeng with just $45 startup capital, Skin Gourmet produces edible-grade skincare from locally sourced West African ingredients — raw shea butter, palm kernel, baobab, and cocoa. Products are sold in 30+ countries and have won international beauty awards. Also searched as Skin.
Skin Gym is an LA-based facial tool brand that mainstreamed gua sha and facial rollers through TikTok education campaigns. Founded circa 2018, it sells at Ulta, Target, and Amazon alongside DTC, and has built a large creator affiliate network around tutorial-style content. Also searched as Skin.
Skin Inc is a Singapore-founded personalised skincare brand launched in 2010 by Sabrina Tan. It uses a proprietary AI Skin Advisor quiz to analyse skin DNA and formulate custom serum blends from 22 active ingredients. Sold at Sephora globally and via DTC, it was a pioneer in the personalised skincare category. Also searched as Skin.
Skin Juice is a Melbourne-based natural skincare brand using certified organic and wild-crafted Australian ingredients. Products are sold through skinjuice.com.au and a broad network of natural pharmacies and health food stores across Australia. The brand is known for vibrant, ingredient-led packaging and formulations free from synthetic fragrances and harsh chemicals. Also searched as Skin.
Founded in 2005 by Dr. Maureen Allem, Skin Renewal operates South Africa's largest network of medical-aesthetic clinics alongside a DTC range of clinical skincare products. The brand bridges pharmaceutical-grade product formulation with accessible consumer skincare. Also searched as Skin.
SkinCeuticals is a professional skincare brand specializing in antioxidant serums, particularly vitamin C formulations, alongside correctives and sun protection products. Backed by dermatological research, it is sold through dermatologists, medical spas, and select retail and DTC channels. The brand markets scientifically formulated products for anti-aging and skin health.
SkinKraft is an Indian personalized skincare brand that uses diagnostic questionnaires and DNA-based analysis to formulate custom skincare products for customers. It operates as a DTC subscription brand sold through its own website and app. SkinKraft advertises on Meta placements to acquire new skincare customers.
Skinfood is a Seoul-based K-beauty brand founded in 2003 by Able C&C, built on the philosophy that good food makes good skin. Its Black Sugar Mask and Royal Honey Propolis Serum are cult global products. Sold through DTC, Amazon, and own retail stores in Korea.
SkinnyPop was founded in 2010 in Chicago with a radical premise: popcorn made from only three ingredients — popcorn, sunflower oil, salt. The brand rapidly became the premium popcorn shelf leader and was acquired by Amplify Snack Brands for $1.6B in 2014. Amplify was later acquired by Hershey, giving SkinnyPop access to national distribution and significant media investment.
Skintific is an Indonesian skincare brand selling actives-based facial care products including serums, sunscreens, and moisturizers. It sells primarily through e-commerce platforms across Southeast Asia. The brand advertises across Meta placements to reach skincare shoppers.
Sky Garden is a Nairobi-based e-commerce marketplace founded in 2017 by Martin Majlund, designed as a SaaS-powered mobile marketplace for Kenyan and East African businesses. After near-closure in 2022 when funding fell through, the platform was acquired by Kenyan fintech Lipa Later, which integrated flexible payment options into the shopping experience. Also searched as Sky.
Slate Milk is a shelf-stable, lactose-free, high-protein adult chocolate milk brand founded in 2019 by Northeastern University alumni Manny Lubin and Josh Belinsky — both lactose intolerant and dissatisfied with existing options. Slate launched with three flavors in shelf-stable 12oz cans, using ultrafiltration to remove lactose from real dairy milk while concentrating protein to 20g per can without added protein powder, and with 0g added sugar. The brand appeared on Shark Tank Season 11 (2020) with a prototype and no sales, was rejected, then spent a year reformulating and relaunching successfully. By July 2021, Slate hit $1M ARR. By July 2024, over 15 million cans had been sold. Slate's DTC subscription model and Amazon presence drive LTV, while national grocery expansion has moved the brand into mainstream retail. The shelf-stable can format distinguishes Slate from refrigerated chocolate milk competitors and enables subscription and e-commerce without cold chain logistics. Also searched as Slate.
Sleep Cycle is a sleep tracking app that analyzes sleep patterns and wakes users during light sleep phases using smartphone sensors. The Swedish company operates on a freemium subscription model sold through app stores. It advertises across Meta placements to drive app downloads and subscriptions.
Sleep Number is a Minneapolis-based sleep technology company best known for its adjustable air-chamber beds and SleepIQ biometric tracking. Founded in 1987, the brand pioneered the concept of personalized sleep comfort and has grown into a publicly traded retailer with over 650 US stores and a strong DTC digital channel. Also searched as Sleep.
SleepScore Labs is a Carlsbad-based joint venture between ResMed, Dr. Oz, and Pegasus Capital Advisors, offering a smartphone app that uses sonar (phone speakers + microphone) to track sleep stages without any wearable. Founded in 2016, it is one of the few non-contact sleep monitors validated against clinical polysomnography. Also searched as SleepScore.
Sleeper is a Ukrainian fashion brand best known for its puff-sleeve pajama-style dresses and loungewear that blend sleepwear aesthetics with eveningwear. The label sells internationally through its own e-commerce site and multi-brand luxury retailers. It has built visibility through celebrity styling and social media advertising, including Meta placements.
Sleeping Duck was founded in Melbourne in 2014 by Winston Wijeyeratne and Selvam Sinnappoo. The brand's key product differentiator is an adjustable comfort layer that allows each side of the mattress to be set at different firmness levels—addressing the common problem of couples with different sleep preferences. Sleeping Duck has won Choice Product of the Year multiple times and uses this award recognition heavily in its advertising. Also searched as Sleeping.
Sleepy Owl is a New Delhi-based coffee brand co-founded in 2016 by Ajai Thandi, Ashwajeet Singh, and Arman Sood. It pioneered cold brew in India with its signature overnight brew bags and concentrated cold brew shots, expanding into hot brew formats and instant coffee to capture the broader at-home coffee market. Also searched as Sleepy.
SleepyCat is an Indian ecommerce brand selling mattresses, bedding, and sleep accessories direct to consumers. It positions itself around comfort-focused sleep products with trial and warranty offers, selling online and through retail partnerships, and advertises across Meta placements.
Sleepyhead is an Indian ecommerce brand manufacturing mattresses and sleep products sold direct to consumer and through retail partners. It is an established Indian mattress brand positioned around comfort and sleep quality, and advertises across Meta placements.
Slip is an Australian silk pillowcase brand founded in 2004 by Fiona Stewart in Melbourne. The brand invented the 'beauty sleep' product category, marketing its 22-momme mulberry silk pillowcases as skincare and hair care tools. Slip is the #1 dermatologist-recommended silk pillowcase brand and is sold at Sephora, Nordstrom, Net-a-Porter, and DTC globally.
Slowear is a Venice-based premium menswear brand founded in 1999 by Umberto Angeloni, built on the slow-fashion philosophy of high-quality fabrics, enduring design and long product lifecycles. The group houses heritage Italian brands including Incotex (trousers), Zanone (knitwear), Montedoro (outerwear) and Glanshirt (shirting), unified under a DTC retail and e-commerce model targeting affluent men aged 35–65.
Slurrp Farm is a Bengaluru-based baby and kids food brand co-founded in 2016 by Shauravi Malik and Meghana Narayan, former executives at Hindustan Unilever and McKinsey. The brand uses ancient Indian millets like ragi, jowar, and bajra to make nutritious pancake mixes, cereals, and snacks for children aged 6 months to 12 years. Also searched as Slurrp.
Slyrs is a German whisky distillery based in Bavaria near the Alps, producing single malt whisky along with gin and liqueurs. It positions itself as a premium German craft spirits brand, sold through specialty retailers, bars, and online across Europe.
Smart Sweets was founded in 2015 by Tara Bosch in Vancouver, BC, after she became determined to create candy she could enjoy without the sugar. The brand built an obsessive following through authentic founder storytelling, Whole Foods in-store sampling, and a strong social media presence. Smart Sweets is now a widely distributed better-for-you candy brand in North America.
smartwater (glaceau.com) is a Coca-Cola-owned premium vapor-distilled electrolyte water brand founded in 1996 by Glacéau (Energy Brands). Known for its tall bottle form factor and Jennifer Aniston ambassador campaigns, smartwater established DTC subscription options under Coca-Cola's direct channel expansion during the pandemic. It remains primarily a mass-retail brand with DTC as a supplementary channel. Also searched as Smartwater.
Smartwool is an American outdoor apparel brand specializing in merino wool socks, base layers, and performance clothing, founded in Colorado in 1994. The brand sells through outdoor specialty retailers, its own e-commerce site, and department stores. It advertises across Meta placements to reach outdoor and athletic audiences.
Smarty Pear is a pet-tech brand selling smart, self-cleaning litter boxes and connected pet care devices aimed at automating litter maintenance and tracking cat health data. The brand positions its products in the growing smart home pet-tech category. It sells primarily direct-to-consumer online.
Smashbox Cosmetics is a US makeup brand founded in 1996 by Dean and Davis Factor (great-grandsons of Max Factor) inside their Smashbox Studios photography studio in Culver City. Acquired by Estée Lauder in 2010, it is known for its primer category leadership and photo-ready performance. Also searched as Smashbox.
Smeg is an Italian appliance brand founded in Guastalla in 1948 by Vittorio Bertazzoni, best known for its iconic FAB28 retro refrigerator in pastel colours. The brand has evolved into a lifestyle design marque, collaborating with Dolce & Gabbana, Disney, and major designers, selling through DTC e-commerce and premium design and kitchen stores globally.
Smith Optics is an eyewear and goggle brand known for sunglasses and snow sports goggles used by skiers, snowboarders, and outdoor athletes. Based in the US, it is recognized for lens and fog-resistant technology. The brand sells through outdoor and sporting goods retailers, its own site, and specialty ski shops.
Smith Teamaker was founded in Portland in 2009 by Steven Smith, who previously co-founded Tazo and Stash Tea. The brand makes numbered artisan blends treated with wine-like care, and has a strong RTD cold brew tea line alongside DTC and specialty retail. Also searched as Smith.
Smol was founded in 2018 by Paula Quazi and Nick Green to take on Procter & Gamble's Ariel and Unilever's Persil with a subscription model delivering concentrated plastic-free laundry and dishwasher tablets in cardboard packaging. The brand scaled rapidly through aggressive DTC paid social and TV advertising.
Snack Fever is a Seoul-based Korean snack subscription founded around 2015, delivering authentic Korean snacks including chips, ramen, candy, and seasonal K-food items to subscribers globally. The brand capitalizes on the global K-culture wave. Also searched as Snack.
Snag Tights is a size-inclusive hosiery DTC brand headquartered in the Netherlands, founded in 2018. The brand achieved viral growth through a radical advertising strategy: featuring real customers of all sizes without retouching, demonstrating true inclusivity rather than token diversity. Their paid social scaling became a widely studied DTC case study. Also searched as Snag.
Snail White is Thailand's most iconic skincare brand, launched around 2012 by Namu Life. The brand pioneered snail secretion filtrate as a skincare active in Southeast Asia, becoming a global cult product through Instagram virality and celebrity endorsement. Snail White's original whipped cream moisturiser remains a hero product sold across pharmacy chains, Watsons, Boots Thailand, and DTC channels globally. Also searched as Snail.
Snif is a New York-based DTC fragrance brand founded in 2020 by Phil Riportella and Bryan Edwards. Its try-before-you-buy model — send sample kits, keep what you love, return the rest — solved the fundamental barrier to online fragrance shopping and drove the brand to nearly $40M in sales, with a subsequent Ulta retail partnership.
Snocks is a Mannheim-founded DTC basics brand established in 2016 by cousins Johannes Kliesch and Felix Bauer. Focusing on no-frills socks, underwear, and everyday basics at transparent prices, Snocks became Germany's highest-revenue pure-play Shopify store exceeding €100M annual revenue, built on subscription models and influencer unboxing virality.
Snoe Beauty is a Philippine DTC skincare and body care brand founded around 2012, offering vitamin C-infused brightening products. Sold via its own website, Shopee, and Lazada, it targets Filipina consumers seeking affordable premium skin brightening. Also searched as Snoe.
SNOO is the flagship smart bassinet from Happiest Baby, the company behind pediatrician Harvey Karp's Happiest Baby on the Block. Launched commercially in 2016, SNOO uses responsive rocking and white noise to auto-soothe infants, and is available for purchase ($1,695) or rental ($149/month) DTC.
Snooz is an ecommerce brand selling white noise machines designed with real fan-based sound generation rather than digital audio loops. The company markets its devices for both adult and nursery sleep environments. It sells primarily direct-to-consumer online, advertising across Meta placements.
Snow Peak was founded in 1958 in Sanjo, Niigata by Yukio Yamai as a hardware maker serving mountaineers. Under his son Tohru Yamai, the brand evolved into a luxury outdoor lifestyle label combining premium camping gear, apparel, and owned campground resorts under the 'Human Outdoor' philosophy. It operates DTC flagships in Japan, the US, and Europe. Also searched as Snow.
Snowe is a New York-based DTC home essentials brand founded in 2015 by Wharton grads Rachel Cohen and Andrés Modak. The brand offered premium bedding, bath linens, and dinnerware at factory-direct pricing by eliminating the retailer markup. Snowe faced profitability challenges during the pandemic and was subsequently acquired by Interweave.
Snowfox is a Korean vegan skincare brand specializing in plant-derived sheet masks and travel retail formats. The brand positions its products as flight-friendly hydration solutions, building a distinctive presence in airport duty-free alongside digital DTC sales.
Snuggle-Pedic is an ecommerce brand selling memory foam pillows and bedding accessories, marketed around comfort, breathability, and adjustable fill designs. The company sells primarily through direct-to-consumer online channels and major online marketplaces. It positions itself within the home comfort and sleep accessories category, advertising across Meta placements.
Snuggy is a direct-to-consumer ecommerce brand selling oversized wearable blankets and loungewear, popularized through social media advertising. The brand positions its products as a comfort and homewear category item, marketed primarily through Meta placements to a UK and international audience.
Society6 is a Los Angeles-based print-on-demand marketplace founded in 2009, hosting over 500,000 independent artists whose designs are printed on wall art, tapestries, furniture, bedding, and 80+ other products. Artists set their own markup and earn royalties on every sale.
SodaStream is an Israeli carbonation device brand founded in 1903, acquired by PepsiCo in 2018 for $3.2 billion. The brand sells countertop CO2 carbonation systems that turn tap water into sparkling water, marketed heavily on single-use plastic bottle reduction. Under PepsiCo, it has scaled globally with TV-level advertising investment and expanded flavor and machine range.
Soeur is a Paris-based womenswear brand founded in 2008 by sisters Domitille and Angélique Brion. Growing at 30%+ annually and surpassing €65M in 2024 revenue, it has expanded to nearly 50 boutiques globally. Style Capital acquired a majority stake in 2024 to fund further international growth across Europe and beyond.
Soft Gallery is a Copenhagen children's fashion brand founded in 2009, producing vibrant, print-led clothing for babies and children using GOTS-certified organic materials. The brand combines Scandinavian design sensibility with joyful colour and pattern, sold DTC and through premium kids boutiques globally.
Soft Services is a New York-based clinical body care brand founded in 2021 by Rebecca Zhou and Annie Kreighbaum, both former Glossier employees. The brand targets specific body skin conditions — keratosis pilaris, body acne, hyperpigmentation — with active-ingredient body care, available at Sephora and DTC.
Soho Home is the DTC home goods brand of Soho House Group, launched in 2017. It sells the same furnishings, bedding, tableware, and decor found in Soho House clubs directly to consumers — making the members-club aesthetic accessible without a membership, across DTC and retail channels. Also searched as Soho.
Founded in Nairobi in 2012 by Catherine Mahugu, Gwendolyn Floyd and Ella Peinovich, Soko is a mobile-first ethical jewelry platform that connects over 1,300 Kenyan artisans directly to global consumers. Artisans earn up to 5x more through the Soko platform. Products use 24k gold-plated recycled brass and locally sourced recycled glass. Also searched as Soko.
Sol Angeles is a California-based apparel and swimwear brand offering casual beach-inspired clothing including loungewear, swimwear, and knits. The brand markets a laid-back, coastal lifestyle aesthetic. It sells through its own e-commerce site and select boutique retailers.
Sol de Janeiro is a Brazilian-inspired beauty brand best known for its Bum Bum Cream body care line, alongside fragrances and hair care products. It sells direct-to-consumer online and through retailers including Sephora. The brand advertises across Meta placements to drive ecommerce and retail sales.
Sola is a US-based food brand selling low-carb and keto-friendly breads, granola, and baked goods through retail grocery and online channels. It targets health-conscious consumers seeking reduced-sugar and reduced-carb alternatives to traditional bread products. The brand advertises across Meta placements to support retail sales.
Solawave is a Los Angeles beauty-tech brand founded in 2020 by Andrew Silberstein that produces a 4-in-1 face wand combining red light therapy, microcurrent, facial massage, and warming. The brand scaled explosively on TikTok and Instagram paid social at a sub-$150 price point, democratizing clinical beauty-tech modalities previously accessible only via professional devices.
Solbari is a sun-protective apparel brand selling UPF-rated clothing, hats, and swimwear designed for sun safety, sold through direct-to-consumer e-commerce. The brand markets to consumers seeking clothing-based skin cancer prevention. It advertises on Meta to reach its target audience.
Sole Fitness is a US home fitness equipment brand selling treadmills, ellipticals, exercise bikes, and rowers. It sells primarily direct-to-consumer online, positioning on commercial-grade build quality for home use. The brand advertises across Meta placements.
Solid & Striped was co-founded in 2012 by Isaac Ross and Ali Sack in New York. Its retro-preppy swimwear quickly won fashion-editor endorsement and celebrity patronage, building a premium DTC and specialty-retail business. The brand extended into tennis and resort apparel, leveraging its coastal lifestyle aesthetic.
Solidteknics is an Australian cookware brand founded in 2014 by mechanical engineer Mark J. Henry in Queensland. The brand produces one-piece seamless wrought iron (AUS-ION) and ferritic stainless (nöni) cookware, free from coatings and synthetic materials, with a lifetime guarantee. The company now manufactures in both Australia and the USA.
Solo Stove, founded in 2011 by brothers Jeff and Spencer Jan, makes smokeless firepits, stoves, and outdoor entertaining gear. Part of Solo Brands (NYSE: SOLO), the brand went viral via influencer unboxing and a high-profile Snoop Dogg campaign, becoming the dominant DTC outdoor firepit brand. Also searched as Solo.
Soltech Solutions is a Grand Rapids, Michigan DTC brand founded around 2016 that produces designer full-spectrum grow lights. Their pendant-style fixtures are engineered for plant health but styled as premium interior lighting, attracting design-conscious plant parents who refuse to sacrifice aesthetics for horticulture. Also searched as Soltech.
Soma is a water filtration and hydration brand known for its plant-based, compostable water filters and glass or plastic filter pitchers, sold direct-to-consumer online and through select retailers. It positions itself in the eco-friendly segment of the household water-filtration category. Soma advertises across Meta placements as part of its e-commerce marketing.
Some By Mi is a Seoul-based K-beauty brand founded in 2015 known for the AHA/BHA/PHA 30 Days Miracle Toner. The brand markets explicit before/after skin transformations across a 30-day use period, targeting acne-prone and uneven skin tone consumers with clinical multi-acid exfoliation. Available at Amazon, Ulta, and DTC. Also searched as Some.
Some By Mi Taiwan is the Taiwan-market channel of Some By Mi, a South Korean skincare brand known for its AHA-BHA-PHA acne treatment line and other actives-focused formulations. It sells through e-commerce and retail beauty partners. The brand runs Meta advertising targeting K-beauty and acne-care shoppers.
Somedays is a period care and women's health brand selling pain relief patches, supplements, and related products direct-to-consumer online. It targets consumers seeking alternatives to traditional over-the-counter menstrual pain relief. The brand advertises across Meta placements to drive ecommerce sales.
Somethinc was founded in May 2019 by Irene Ursula, previously of BeautyHaul, to bring clinical actives skincare to Indonesian consumers at accessible prices. Within months it became the number-one skincare brand on Shopee Indonesia. The brand's K-beauty-influenced product line — serums, essences, sunscreens — appeals to ingredient-savvy millennials and Gen Z.
Son of a Tailor is a Danish apparel brand selling made-to-measure t-shirts and basics through a direct-to-consumer online ordering system using customer body measurements. It positions itself as an alternative to standard-size fast fashion basics. The brand advertises across Meta placements to drive ecommerce sales.
Sonnentor is an Austrian organic tea and spice brand founded in 1988 by Johannes Gutmann in the Waldviertel region of Lower Austria. Built on biodynamic farming and direct farmer relationships, the brand sells DTC via webshop, operates a destination farm experience store and distributes in 50+ countries.
Sony is a global leader in electronics and entertainment, leveraging sophisticated digital Sony ads to promote everything from noise-cancelling headphones to imaging technology.
Soul CBD (getsoul.com) was founded in 2018 by siblings Mike Lee (professional boxer) and Angie Lee (podcaster/entrepreneur) in Los Angeles. The brand produces triple-tested CBD products including tinctures, gummies, and capsules, growing from a spare bedroom to an eight-figure business. Also searched as Soul.
Soulflower is an Indian ecommerce brand selling natural and organic personal care products, including essential oils, soaps, and skincare items. It positions itself around chemical-free, plant-based formulations, selling direct-to-consumer online and advertising across Meta placements.
Soulland is a Copenhagen premium streetwear brand founded in 2002 by Silas Adler and Jacob Kampp Berliner, with Adler starting the brand at just 17 years old. Known for cultural references, music ties, and collaborations with Nike and Hello Kitty, Soulland has built a globally respected position in premium streetwear.
Soultree is a New Delhi-based certified organic Ayurvedic beauty brand founded in 2011. Known for COSMOS-certified formulations using wild-harvested Himalayan herbs, it offers skincare, haircare, and colour cosmetics rooted in traditional Indian botanical knowledge.
Soundcore is the audio sub-brand of Anker Innovations, a Shenzhen company founded in 2011. Launched around 2016, Soundcore markets Liberty 4 NC earbuds and Bluetooth speakers globally through Amazon DTC, positioning against AirPods Pro and Sony XM series at significantly lower price points. Also searched as Soundcore.
SousVide Supreme is a brand selling sous vide water ovens and cooking equipment designed for precision temperature-controlled cooking at home. It targets home cooks interested in sous vide meal preparation. SousVide Supreme advertises across Meta placements.
Soyabella is a brand selling countertop machines for making homemade soy milk and other plant-based milks. It targets consumers interested in preparing fresh plant-based beverages at home. Soyabella advertises across Meta placements.
Soylent was founded in 2013 in Los Angeles by Rob Rhinehart and co-founders after a blog post about replacing food with engineered nutrition went viral on Hacker News. The brand raised $70M+ in VC and grew from powder to RTD bottles and bars. It was acquired out of a difficult period and relaunched with improved distribution.
Space NK is a UK-founded prestige beauty retailer selling curated skincare, makeup, and fragrance brands through boutique stores and e-commerce. It is known for introducing niche and emerging beauty brands to the British market alongside established names. The retailer operates across the UK and internationally.
Spanx was founded in Atlanta in 2000 by Sara Blakely with $5,000 and no outside investment. It created the modern shapewear category and expanded into leggings, activewear, and men's basics. Blackstone acquired a majority stake in 2021, valuing the brand at $1.2 billion.
Specialized, founded in 1974 in Morgan Hill, CA, is one of the world's leading premium bicycle brands. Known for road, mountain, and e-bike performance across amateur and professional racing, it operates a hybrid DTC + authorized dealer model with proprietary fit technology (Retül).
Speediance makes a wall-mounted all-in-one gym system with digitally controlled cable resistance up to 220 lb, a 21-inch HD touchscreen for guided workouts, and multiple cable attachment points that replicate an entire commercial cable stack. Founded in Shenzhen and sold globally via DTC and Amazon, Speediance positions itself as the affordable smart gym alternative to Tonal.
Spell is a Byron Bay bohemian fashion label co-founded by sisters Elizabeth Abegg and Isabella Pennefather in 2009. The brand grew through Instagram drop culture and founder travel storytelling, building a global cult following for its boho aesthetic tied to Byron Bay's free-spirited lifestyle identity.
Spicebar is a German food brand selling curated spice blends and seasonings through a subscription and direct-to-consumer online model. It positions itself around convenience and quality for home cooks, sold primarily via its own e-commerce channel.
Spiceworld Gewürzmanufaktur is an Austrian spice brand founded in 2005 in Salzburg by Wilhelm and Astrid Pichler. Starting in a backyard garage, the brand built a reputation through BBQ world championship wins and partnerships with top chefs, operating DTC via its own website, own retail stores, and Amazon DACH. Also searched as Spiceworld.
Spier & Mackay is a Canadian menswear brand specializing in suits, dress shirts, and tailored clothing sold primarily through direct-to-consumer e-commerce with select showroom locations. The brand emphasizes classic tailoring at accessible price points. It advertises across Meta placements to reach menswear shoppers.
Spigen is a South Korean accessories brand best known for phone cases, screen protectors, and other mobile device protection products. It sells globally through its own DTC site, Amazon, and major electronics retailers, positioning itself around durable, functional case design. Spigen advertises across Meta placements to support ecommerce sales.
Spindrift is a Massachusetts-based sparkling water brand founded in 2010 by Bill Creelman. It differentiates itself as the only sparkling water made with real squeezed fruit — no natural flavors or additives. Sold at Whole Foods, Target, and direct-to-consumer, Spindrift built a cult following through clean-label transparency and earned strong placement at Trader Joe's.
Spiritual Gangster is a Los Angeles yoga and streetwear brand where every purchase funds meals for those in need. Their mission-driven brand narrative gives paid media a values hook that drives above-average engagement from conscious consumers. Also searched as Spiritual.
Splash is Landmark Group's mass-market fashion retail brand, founded in 1993 in Dubai, offering contemporary clothing for men, women, and children across 200+ stores in the Middle East, India, and online via splashfashions.com.
Splash Wines is a Los Angeles-based DTC wine subscription brand that built its customer base on deeply discounted introductory 15-bottle offers. It targets value-seeking wine drinkers and uses high-volume direct-response advertising to drive new subscriptions. Also searched as Splash.
Splendid is a Los Angeles-based apparel brand known for soft, casual basics including t-shirts, loungewear, and sweaters. The brand emphasizes comfortable, everyday-wear fabrics. It sells through department stores, its own e-commerce site, and select retail partners.
Splits59 is a Los Angeles premium activewear brand founded by the Lewendon family, known for technical yoga and studio wear. Their DTC pivot from wholesale brought strong margin improvement while retaining the brand's loyal LA fitness-community customer base.
Spoiled Child is a New York-based AI-personalized skincare and hair care brand launched by Oddity Inc. in 2022. Built on the same quiz-driven DTC funnel as Il Makiage, the brand generated $48M in first-year revenue through heavy Meta and TikTok paid media investment. Also searched as Spoiled.
Spoonflower is a Durham, NC-based print-on-demand marketplace founded in 2008, hosting over 1 million independent designer patterns across custom fabric by the yard, wallpaper, and home decor. The platform serves sewers, quilters, and interior designers with no-minimum orders and water-based inks.
Sportscraft is a long-running Australian fashion brand offering tailored womenswear and menswear, known for its classic, workwear-friendly styles. It sells through physical stores and an ecommerce site across Australia. The brand advertises across Meta placements to support both channels.
Sporty & Rich is a lifestyle apparel brand blending athletic-inspired basics with a wellness-oriented aesthetic, offering items like sweatshirts, t-shirts, and accessories. The brand grew out of a media platform focused on wellness culture before launching its own clothing line. It sells direct-to-consumer online and through select fashion retailers.
Spot & Tango delivers fresh and air-dried dog food via subscription, targeting pet parents who want human-grade nutrition without full raw-food complexity. Their UnKibble format — air-dried into a kibble-like texture — bridges conventional and fresh feeding, making the brand uniquely accessible. Also searched as Spot.
Spread The Love is a Los Angeles-based nut butter brand founded in 2013 by married couple Valerie and Zachary Fishbain, who began making single-ingredient peanut butter as wedding favors. The brand is best known for NAKED peanut butter, multiple Oprah's Favorite Things selections, and a strong DTC gifting vertical. Also searched as Spread.
Launched in April 2013 by Media24, Spree was South Africa's fashion-forward online retailer offering apparel, shoes, and accessories from local and international brands. The brand merged with Superbalist in 2022, with all customers migrated to the Superbalist.com platform. Also searched as Spree.
Spruce CBD is a Raleigh-based brand positioning itself at the premium, high-potency end of the full-spectrum CBD market. Products are made using lab-grade CO2 extraction with concentrations reaching 80mg per mL—marketed explicitly to consumers who have been underwhelmed by mainstream lower-potency options. DTC-only distribution preserves the premium margin. Also searched as Spruce.
Sprudge is a Los Angeles-founded specialty coffee media brand established in 2009 by Jordan Michelman and Zachary Carlsen. The world's leading coffee news and culture publication, Sprudge covers café openings, barista competitions, roaster profiles, and coffee travel, hosting the annual Sprudgie Awards that set industry standards.
Spudsy was founded in 2018 with a dual mission: create better-for-you sweet potato snacks while addressing food waste by using imperfect, 'ugly' sweet potatoes that would otherwise go to landfill. The brand launched with Target distribution and built a sustainability-forward brand narrative that resonates with mission-conscious Gen Z and millennial consumers.
Square Mile Coffee Roasters was founded in London in 2008 by World Barista Champion James Hoffmann and Anette Moldvaer. The roastery became the benchmark for specialty coffee quality and sourcing transparency in the UK, growing a global DTC subscriber base largely through Hoffmann's highly influential YouTube content on coffee science and preparation. Also searched as Square.
St Michel is a French biscuit and cake brand known for its madeleines and galettes, sold through supermarkets and grocery retailers across France. It positions itself around traditional French baking recipes and regional heritage.
St.Tropez launched in 1993 when entrepreneur Judy Naake introduced a professional spray-tan formula to the UK. Her Whipped Mousse launched in 2005 and transformed the at-home tanning category. Acquired by PZ Cussons in 2010, the brand is now the world's most recognised self-tan label, sold in over 70 countries.
Stance is a San Clemente, California-based premium sock brand founded in 2009. It disrupted a commodity category by partnering with artists, musicians, and athletes to create collectible limited-edition designs, becoming the NBA's official on-court sock partner and a cultural brand in streetwear.
Stanley, founded in 1913 and owned by PMI Worldwide, makes insulated bottles, mugs, and tumblers. The Adventure Quencher Travel Tumbler went viral on TikTok around 2022–2023, making Stanley one of the fastest-growing DTC drinkware brands despite its century-old heritage.
Starbucks ads offer valuable insights into seasonal trends, product innovation, and multi-channel delivery strategies. We analyze the best-performing Starbucks ads across social and display networks.
Starface was founded in 2019 by Julie Schott and Brian Bordainick in New York. The brand's bright yellow star-shaped hydrocolloid patches turned acne treatment into a visible fashion statement, destigmatizing blemishes for Gen Z and driving viral TikTok adoption. Available at Target, Ulta, CVS, and DTC.
Starling Bank is a UK neobank founded in 2014 by Anne Boden, offering personal, business, and joint accounts via a mobile-first platform. It became profitable in 2021 and is known for its award-winning customer service and strong SMB banking product. Also searched as Starling.
Stash is a US-based consumer fintech platform founded in 2015 that combines fractional stock investing, banking, and financial education in a subscription model. It targets first-time investors with a low minimum entry and guided stock picks. Also searched as Stash.
State Bicycle Co, founded in Tempe, AZ in 2010, sells fixed-gear, single-speed, and lifestyle bikes DTC. The brand is known for artist and musician collaboration bikes — including partnerships with artists like Kendrick Lamar's team and others — that turn bike launches into cultural events. Also searched as State Bicycle.
State Cashmere is an apparel brand specializing in cashmere sweaters, scarves, and knitwear sold direct-to-consumer online. It positions itself around offering cashmere garments at more accessible price points than traditional luxury cashmere labels.
State and Liberty is a menswear brand specializing in athletic-fit dress shirts, suits, and performance fabrics designed for muscular and athletic body types. It sells primarily direct-to-consumer through its website and advertises across Meta placements. The brand positions itself as an alternative to traditional dress shirts that don't fit athletic builds.
Simpl (getsimpl.com) is a Berlin-based AI intermittent fasting tracker app offering personalized fasting schedules, meal guidance, and an AI coach. Founded around 2019, it competes in the crowded fasting app space using aggressive Meta quiz-funnel ads to drive DTC subscription conversions globally.
Status Anxiety was founded in Melbourne in 2004 and is known for its dark, moody aesthetic applied to leather wallets, bags, and accessories. The brand sells DTC at statusanxiety.com.au and through independent fashion retailers. Its visual identity—rich dark tones, literary and cultural references—has cultivated a loyal following among the independent-fashion and counter-cultural consumer segment. Also searched as Status.
Staub is an Alsatian French cookware brand founded in 1974 by Francis Staub in Turckheim. Renowned for enameled cast iron cocottes with a unique matte-black interior and self-basting spike lid, Staub is the choice of Michelin-starred chefs globally. Acquired by Zwilling in 2008, the brand maintains its artisan French identity while growing DTC and retail distribution.
Stauning Whisky is a Danish single malt and rye whisky distillery located in western Jutland, founded by a group of friends and known for its farm-to-bottle, locally sourced grain approach. It is sold through specialty liquor retailers, bars, and online across Europe.
Stay Wear is a fashion brand selling apparel focused on comfort-oriented everyday wear. The brand sells direct-to-consumer online and advertises through Meta placements.
SteadyMD is a St. Louis-based telehealth company operating as both a white-label clinical infrastructure provider for DTC health brands and a direct-to-consumer primary care service. Founded in 2018, it powers clinical operations for dozens of health companies while maintaining its own consumer practice.
Steens Honey is a New Zealand honey producer selling manuka and raw honey products domestically and for export, sourced from company-owned apiaries. The brand markets its honey through retail and online channels with an emphasis on traceability from hive to shelf. It advertises across Meta placements to build consumer awareness.
Steffen Traiteur is a Luxembourg premium traiteur and charcuterie brand founded by master butcher Frank Steffen in Steinfort. The Groupe Steffen has expanded into multiple brands and locations across Luxembourg, offering DTC gourmet charcuterie, prepared meals, and comprehensive corporate and family event catering. It is the reference premium food services brand in the Grand Duchy. Also searched as Steffen.
Stelo is Dexcom's OTC continuous glucose monitor brand, launched in summer 2024 as the first FDA-cleared CGM available over the counter for non-insulin-dependent users. Built on Dexcom's clinical CGM platform, Stelo targets wellness-oriented adults without diabetes who want to understand how food, exercise, and lifestyle affect their glucose levels.
Stelton is a Copenhagen design brand founded in 1960 by Niels Stellan Høm and Carton Madelaire. Best known for the iconic Cylinda-Line tableware designed by Arne Jacobsen in 1967, Stelton continues to produce functional design objects combining Danish heritage with contemporary quality.
Step One was founded on the Gold Coast in 2017 by Greg Taylor after what he describes as 'an unbearable chafing situation.' The brand makes men's and women's underwear from bamboo viscose, marketed for comfort, breathability, and anti-chafe properties. Step One used bold direct-response Facebook creative and TV advertising in Australia and the UK to grow from a bedroom business to an ASX-listed company (ASX: STP) in under five years. Also searched as Step.
Stiegl is Salzburg's oldest and Austria's largest private brewery, founded in 1492 and still independently owned. Its active DTC webshop sells subscription beer boxes, limited-edition seasonal brews, and merchandise alongside the Stiegl Brauwelt visitor experience. Also searched as Stiegl.
STIIIZY is a Los Angeles-founded cannabis brand established in 2017, known for its proprietary pod-and-battery vape system that creates a closed hardware ecosystem. It is one of California's top-selling cannabis brands, operating destination flagship stores in Los Angeles, San Francisco, and Las Vegas with retail-as-brand-experience design.
Stila Cosmetics is a US independent makeup brand founded in 1994 by makeup artist Jeanine Lobell. Known for pioneering liquid eye shadow and stay-all-day lip colors, it occupies the affordable luxury makeup space with a loyal beauty enthusiast following. Also searched as Stila.
Stine Goya is a Copenhagen womenswear brand founded in 2006 by designer Stine Goya, known for its signature maximalist floral prints, bold colour palettes, and joyful silhouettes. The brand has achieved global wholesale distribution and strong DTC growth, with its distinctive aesthetic instantly recognisable on social media. Also searched as Stine.
Stio is a Jackson Hole-based outdoor apparel brand founded in 2012, selling technical mountain clothing direct-to-consumer. Known for reviving the print catalog format and its Basecamp loyalty program, Stio builds repeat purchase through community and aspirational mountain content.
Stitch Fix (stitchfix.com) was founded in 2011 in San Francisco by Katrina Lake and Mike Smith. The brand offers data-driven personal styling subscriptions, where algorithm-informed human stylists select five items shipped to the customer's door — keep what you like, return the rest. Also searched as Stitch.
Stojo is a US-based drinkware brand selling collapsible, reusable cups and bottles designed for portability, sold direct-to-consumer online and through retail partners. It targets consumers looking to reduce single-use cup waste with a compact reusable option. The brand advertises across Meta placements to support ecommerce sales.
Stok Cold Brew is a beverage brand selling bottled cold brew coffee and coffee creamers sold through grocery retail and online. It markets its products around bold, concentrated cold brew coffee for both drinking and coffee-enhancing use.
Stokke is a Norwegian premium baby and children's brand, founded in 1932 and best known for the Tripp Trapp adjustable high chair (designed by Peter Opsvik in 1972). The brand offers strollers (Xplory), baby carriers, and nursery furniture, distributed globally through DTC and premium baby retail.
Stolen Girlfriends Club is a New Zealand contemporary fashion brand founded in Auckland in 2005 by Dan Gosling, Marc Moore, and Luke Harwood. Known for its non-conformist luxury positioning, the brand fuses surf heritage with dark-romantic aesthetics and has been featured in Vogue UK and worn by international artists including Florence Welch. Also searched as Stolen.
Stone & Strand is a New York-based fine jewelry DTC brand founded in 2013 that positions itself as a jewelry discovery and education destination. The brand curates its own pieces alongside a selection of independent designers, using editorial content and jewelry education as its primary acquisition strategy. Also searched as Stone.
Stone & Wood is a Byron Bay craft brewery founded in 2008 by Jamie Cook, Brad Rogers, and Ross Jurisich. Home of Pacific Ale — one of Australia's best-selling craft beers — the brand pioneered direct online brewery sales and built a loyal community following before being acquired by Lion (via Fermentum) in 2021. Also searched as Stone.
Stone Island is a Ravarino (Modena)-founded Italian technical outerwear brand established in 1982 by designer Massimo Osti. Known for its compass rose badge, garment-dyeing innovation and fabric research programme, the brand developed a global cult following spanning football terrace culture, hip-hop and high fashion before its acquisition by the Moncler Group in 2021. It operates a DTC e-commerce channel alongside own stores and select wholesale. Also searched as Stone.
Stork Club Whiskey is Germany's first rye whiskey distillery, located in Schlepzig in the Spreewald biosphere reserve, 60km south of Berlin. Operating since 2004, with the rye whiskey focus established under current owners Steffen Lohr, Sebastian Brack, and Bastian Heuser. Won 'World's Best Rye Whiskey' at the World Whiskies Awards 2019. Also searched as Stork.
Stormberg is a Norwegian outdoor brand founded in 1998 by Steinar J. Olsen in Kristiansand. Famous for its inclusive hiring practices — employing people with mental illness, criminal records, and long-term unemployment — and B Corp certification, the brand democratises outdoor access with affordable, sustainable gear.
Storq launched in 2014 as the antidote to fussy maternity fashion. The San Francisco brand offers a tight edit of soft, neutral essentials designed to carry women through pregnancy and beyond — no trend pieces, no excessive SKUs, and a clean aesthetic that appeals to minimalist shoppers.
The StoryGraph is a book tracking and recommendation platform founded in 2019 by Nadia Odunayo. It positions itself as the ethical, reader-first alternative to Goodreads, offering mood and pace-based reading recommendations, detailed personal reading stats, and an active community. Growth has been organic, fueled by BookTok and reader communities.
Stradivarius is an Inditex womenswear brand founded in 1994, acquired by the group in 1999 and headquartered in Arteixo, Galicia. Targeting young trend-conscious women, the brand operates a fast-moving product cycle with strong Instagram and Pinterest paid acquisition channels and a well-developed DTC e-commerce presence across Europe and key global markets.
Strathmore Artist Papers is a Westfield, Massachusetts art paper brand founded in 1892, now owned by Newell Brands. Strathmore produces the default art paper range used in US art education — their 300, 400, and 500 Series sketchbooks and watercolour pads are standard issue across college art programs and professional illustrators. Also searched as Strathmore.
Strava is a fitness tracking app and social platform for runners and cyclists that logs activities via GPS and lets users share and compare performance. It operates on a freemium subscription model sold direct through its app and website, positioning itself as a leading community platform for endurance athletes. The brand advertises across Meta placements.
Strip PH is a Philippine ecommerce brand, advertising across Meta placements to reach consumers in the region.
Stripe & Stare was founded in 2017 in Devon by Katie Lopes and Nicola Piercy. The brand makes ultra-soft modal underwear from sustainably produced Austrian beechwood, with products that are 95% biodegradable. A 2022 TikTok viral moment catapulted growth and the brand raised a £2.5m BGF investment round the same year. Also searched as Stripe.
Stronger is a Swedish DTC activewear brand founded in 2009 in Stockholm by sisters Anna and Elin Fällman. Scaling through influencer partnerships and a strong fitness community, the brand produces women's activewear sold primarily through DTC e-commerce across Europe, competing with Gymshark and Lululemon in the women's gym and fitness apparel segment.
Studebaker Metals is a fashion brand selling jewelry and metal accessories, such as rings and bracelets, direct to consumers. It advertises across Meta placements.
Studio D'Artisan was founded in Osaka in 1979 by Shigeharu Tagaki, making it the original member of Japan's legendary Osaka 5 denim collective. The brand revived pre-war American denim construction using antique shuttle looms, producing selvedge jeans that set the template for the entire Japanese repro-denim industry. Its products are sold through specialist stockists and its own DTC channels worldwide. Also searched as Studio.
Studio F is a leading Colombian contemporary womenswear brand under the Grupo Crystal umbrella, founded in 1997. Known for polished, versatile collections that transition from office to evening, the brand operates stores across Colombia and select international markets alongside a growing DTC e-commerce channel. Also searched as Studio.
Studio Neat is an Austin, Texas product design studio founded in 2010 by Tom Gerhardt and Dan Provost. The studio designs and sells its own products — including the Panobook notebook, Neat Ice Kit, and Cosmonaut stylus — through DTC exclusively, having pioneered the designer-founder DTC model via early Kickstarter campaigns. Also searched as Studio.
Founded in Accra in 2013 by actress Rosario Dawson and fashion executive Abrima Erwiah, Studio One Eighty Nine is a social enterprise preserving Ghanaian kente, batik, and indigo textile artisanship while producing contemporary fashion for international luxury markets. Also searched as Studio.
Stumptown Coffee Roasters is a Portland institution founded in 1999 that helped define third-wave coffee. Its cold brew carton pioneered the premium RTD coffee segment. Peet's Coffee (JAB Holding) acquired Stumptown in 2015. Also searched as Stumptown.
Stutterheim is a Stockholm rainwear brand founded in 2010 by Alexander Stutterheim, inspired by his grandfather's oilskin fishing jacket. The brand's distinctive 'Stockholm melancholy' positioning — embracing sadness and grey days as beautiful — created a cult following and DTC success in premium outerwear.
Stylenanda is a Seoul digital-native fashion and beauty brand founded in 2004 by Kim So-hee. It launched the 3 Concept Eyes (3CE) makeup line, which became globally coveted. L'Oréal acquired the brand in 2018 for a reported ~$400M, one of the largest K-beauty acquisitions.
Stüssy is the founding brand of streetwear culture, established in 1980 by Shawn Stussy in Laguna Beach, California. Its global chapter store system, controlled distribution, and drop-model scarcity established the template for premium streetwear marketing that every subsequent brand has emulated.
Subko Coffee is a Mumbai-based specialty coffee roaster and cafe brand founded in 2019 by Rahul Reddy. It sources beans directly from Indian and international farms, roasting in-house for maximum freshness. Known for its design-forward cafes and subscription boxes, Subko targets India's growing specialty coffee community. Also searched as Subko.
Submittable is a software platform for managing applications, submissions, and grant programs, used by nonprofits, publishers, and grant-making organizations. It positions itself as a tool for streamlining review workflows for grants, awards, and creative submissions. The company offers its platform on a subscription basis.
Substack is a subscription newsletter platform founded in 2017 by Chris Best, Hamish McKenzie, and Jairaj Sethi. Substack disrupted traditional media by enabling writers to sell paid subscriptions DTC, bypassing publishers and advertisers and capturing the creator economy wave. Also searched as Substack.
Subtl Beauty is an Australian female-founded DTC travel makeup brand known for its stackable 'Stak' system — customisable, TSA-approved makeup cylinders that click together like a pill organiser. The brand went viral on TikTok for its satisfying unboxing and build-your-stack content, converting millions of views into direct DTC sales. Also searched as Subtl.
Subtype is an Australian fashion retailer selling footwear and streetwear brands through physical stores and online. The brand advertises its product range through Meta placements targeting sneaker and streetwear shoppers.
Sugar Cosmetics is an Indian colour cosmetics brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee in Mumbai. Built on the insight that international makeup formulas fail in India's tropical humidity, Sugar develops long-wear, high-pigment products engineered for Indian skin tones and climate. The brand has grown to over 45,000 retail touchpoints alongside its DTC channel. Also searched as Sugar.
Sugarbear is a supplement brand best known for gummy vitamins marketed for hair health, alongside other wellness gummies. It positions itself as a lifestyle-oriented, direct-to-consumer vitamin brand with strong social media presence. Products are sold primarily online.
SuitSupply is an Amsterdam-based menswear brand founded in 2000 by Fokke de Jong. The brand disrupted the global men's suiting market with factory-direct pricing (quality suits at $400-800 vs $1,500+ at traditional tailors) and advertising campaigns deliberately designed to be provocative enough to generate earned media coverage. This combination of genuine price disruption and earned-media-generating creative built SuitSupply into a global menswear destination.
Suiteblanco is a Spanish womenswear brand with roots in the Blanco family retailer, rebranded after its 2014 acquisition by Saudi Arabian Alhokair Fashion Retail. Operating 200+ stores across 23 countries with a DTC e-commerce channel, Suiteblanco targets fashion-forward Southern European women with Mediterranean casual-chic seasonal collections.
Suja Organic is a cold-pressed juice and organic beverage brand offering juices, juice shots, and functional drinks sold through grocery and natural food retailers as well as online. The brand emphasizes organic, non-GMO ingredients within the better-for-you beverage category. Suja advertises across Meta placements as part of its consumer marketing.
Sukin is an Australian skincare and personal care brand offering affordable, naturally derived formulations across cleansers, moisturizers, and haircare. It emphasizes accessible pricing alongside natural ingredients, sold through pharmacy, supermarket, and DTC channels in Australia and internationally. The brand positions itself as everyday natural skincare.
Sulwhasoo is AmorePacific's prestige skincare brand founded in 1997, rooted in hanbang — Korean traditional herbal medicine. Its First Care Activating Serum with the Jaum Activator complex is a global luxury skincare bestseller. Distributed through Sephora, department stores, and DTC globally.
Sum37 is LG H&H's luxury Korean skincare brand, built around the proprietary concept of slow fermentation at 37°C — body temperature — to enhance ingredient bioavailability. The brand targets affluent skincare consumers seeking scientifically credible anti-aging formulas, competing with Sulwhasoo in the premium K-beauty fermentation segment.
Summer Fridays is an LA-based skincare brand founded in 2018 by lifestyle influencers Marianna Hewitt and Lauren Gores Ireland. Launched with a single product — the Jet Lag Mask — it became a Sephora bestseller and a blueprint for influencer-to-brand transitions. Also searched as Summer.
Summersalt is a St. Louis DTC swimwear brand founded in 2017 by Lori Coulter and Reshma Chamberlin. The brand studied 10,000 body measurements to engineer swim fits across a wide size range, turning data into a marketing story.
Sumol is the flagship carbonated beverage brand of Sumol+Compal, Portugal's largest non-alcoholic drinks group. Since 1954, Sumol's bright orange and pineapple drinks have been synonymous with Portuguese summer culture, beach life, and football fandom — sustained by heavy event sponsorship and vibrant social media advertising. Also searched as Sumol+Compal.
Sun & Sand Sports, founded in 1993 as part of the Easa Saleh Al Gurg Group, is the UAE's largest multi-brand sports retailer with 200+ stores across GCC, selling footwear, sportswear, and fitness equipment through retail and sssports.com. Also searched as Sun.
Sun & Swell Foods is a Santa Barbara-based woman-owned B-Corp making organic, vegan, gluten-free snacks and pantry staples. Every product uses five or fewer real-food ingredients and ships in certified home-compostable, microplastic-free packaging—with a mail-back composting option for customers without bins. Also searched as Sun & Swell.
Sun Home Saunas is a US direct-to-consumer brand offering full-spectrum infrared, traditional barrel, and outdoor saunas for home wellness. Models like the Equinox and Eclipse feature Vitatech low-EMF heaters, VOC-tested wood, magnetic assembly, and optional red light therapy integration. Prices start around $5,999. Voted Best Home Sauna by Fortune (2026) and Forbes (2025). Also searched as Sun.
Sundae School is a New York City cannabis and streetwear brand founded in 2018 by Dae Lim and Mia Park. It merges Korean-American cultural identity with cannabis advocacy, producing both cannabis products and a full streetwear apparel line. A vocal advocate for cannabis equity and AAPI community visibility, it operates in New York and California dispensaries. Also searched as Sundae.
Sunday Bedding is a Singapore-founded DTC home textiles brand launched in November 2018 by married couple Alex Fan and Clara Teo. The brand sells premium cotton bed sheets, pillows, and sleep accessories directly to consumers online, targeting quality-conscious Singaporeans who want hotel-grade bedding without the retail markup. It crossed S$1M in revenue by 2021. Also searched as Sunday.
Sunday Citizen is a Los Angeles luxury bedding and lounge brand founded around 2016, built around its signature Snug fabric — a proprietary recycled microfiber described as a cross between velvet and the softest t-shirt. The brand sells its hero Snug Comforter and throw collection through DTC and premium retailers including Nordstrom and Bloomingdale's. Also searched as Sunday.
Sunday II Sunday was founded in 2018 by Keenan Beasley in Atlanta. The brand makes active-lifestyle hair care for textured and natural hair designed to withstand sweat, chlorine, and frequent washing—addressing Black women athletes who avoided workouts to protect their hair. Available at Target, Ulta, and DTC. Also searched as Sunday.
Sunday Natural is a Berlin-founded premium supplement DTC brand established in 2013. Differentiated by pharmaceutical-grade quality standards, third-party lab testing transparency, and bioavailability optimization, Sunday Natural targets health-literate German consumers who evaluate supplements by ingredient quality rather than price or branding. Distributed via sunday.de and Amazon. Also searched as Sunday.
Founded in 2017 in San Diego by bar owners Mike Sill and Beau Schmidt, Sunday Scaries built one of CBD's most distinctive brand identities around the universal millennial experience of Sunday-night work anxiety. The brand's humor-forward voice, relatable copy, and gummy format drove over 300,000 customers and strong repeat rates. Full-spectrum gummies with added vitamins B12 and D3 are the hero SKU. Also searched as Sunday.
Sunday Somewhere is an Australian eyewear brand offering fashion-forward sunglasses and optical frames with distinctive, design-led styling. It sells through boutique retail, optical partners, and e-commerce. The brand positions itself in the independent, design-focused eyewear segment.
Sundays is a Vancouver-based modular furniture brand founded in 2019 by a team of furniture industry veterans. The brand makes sofas and sectionals using outdoor-grade performance fabrics with removable, washable slipcovers — the LiveLife fabric line is stain-resistant, moisture-repellent, and designed for households with kids and pets. The modular Get Together collection can be configured for both indoor and covered outdoor spaces. Also searched as Sundays.
Sundays for Dogs was founded in 2019 by Tory and Michael Waxman — Tory is a veterinarian — to create the simplest healthy dog food upgrade possible. Their air-dried USDA beef food requires no refrigeration or preparation, positioning it as the bridge between inconvenient fresh food and nutritionally inferior kibble. Also searched as Sundays.
Sundry is an LA-based premium women's loungewear and knitwear brand founded in 2013. Known for soft Californian fabrics and relaxed fits, the brand operates through DTC and wholesale at Nordstrom and independent boutiques.
Sunlighten was founded in Overland Park, Kansas in 1999 by Connie and Aaron Zack after watching infrared light therapy transform a family member's chronic health condition. The brand makes full-spectrum infrared saunas for home installation with proprietary SoloCarbon heater technology backed by clinical research. Sunlighten operates in 14 countries and targets health-optimization buyers seeking detox, HRV improvement, and recovery outcomes.
Sunnies Studios is the Philippines' most influential homegrown beauty and lifestyle brand, founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, Jess Wilson, and Martine Cajucom-Ho. The brand launched with eyewear and expanded into beauty (Sunnies Face, debuted 2018) and cafes (Sunnies Cafe), creating a multi-vertical lifestyle brand known for its highly aesthetic product design and aspirational but accessible pricing for Filipino consumers. Also searched as Sunnies.
Sunnylife is a Sydney-founded beach lifestyle brand established in 2003 by Barry Glick. Known for its bold, photo-worthy inflatable pool floats, beach games, and sun accessories, the brand has grown from an Australian DTC play into a globally distributed lifestyle brand stocked by major retailers and e-commerce platforms worldwide.
Suntory was founded in Osaka in 1899 by Shinjiro Torii. The company distilled Japan's first whisky in 1929 at the Yamazaki Distillery. Today the conglomerate owns premium whisky brands (Yamazaki, Hibiki, Hakushu, Toki), beer (The Premium Malt's), and the Beam Suntory spirits portfolio globally. DTC whisky e-commerce and gifting is a growing revenue channel.
Sunwink is a San Francisco-based herbal sparkling tonic brand co-founded in 2018 by Eliza Timpson and Jordan Schenck. The brand makes superfood tonics with meaningful herbalist-recommended doses of adaptogens and herbs targeting stress, mood, and energy. Sunwink donates 2% of revenue to women's causes and built its community through a DTC subscription model.
Super Beta Prostate is a dietary supplement brand marketing capsules formulated to support prostate and urinary health in men. It positions itself as a long-running, widely advertised name in the men's health supplement space. The product has been sold through direct-response marketing and retail channels.
Super Streusel is a Hamburg-based DTC baking decorations brand founded in 2018 by sisters Dani and Kati. Known for 120+ hand-mixed sprinkle creations made from EU ingredients, the brand has built a cult following through TikTok, creator partnerships, and a vibrant online community of home bakers. Also searched as Super.
Super73 is an Irvine, California e-bike brand founded in 2016 that pioneered the moped-style electric bicycle category. Blending retro motorcycle aesthetics with youth streetwear culture, Super73 built its brand through celebrity partnerships, limited-edition drops, and a lifestyle-first marketing approach that made their bikes status symbols.
SuperRare is a digital marketplace for buying, selling, and collecting single-edition NFT artworks on the Ethereum blockchain. Founded in 2018, it positions itself as a curated platform for digital artists and collectors rather than a mass-market NFT exchange. The platform emphasizes provenance and scarcity, with each artwork minted as a unique, verifiable digital asset.
Superbalist launched in 2013 and grew into South Africa's most fashion-forward online retailer under Takealot's Naspers-backed group. The platform is known for editorial curation, local designer discovery, and fast delivery. In 2022 it merged with Spree, absorbing that brand.
Superga is a Turin-based Italian canvas sneaker brand founded in 1911, originally producing rubber-soled canvas shoes for tennis. The 2750 Classic became an international style icon through royal and celebrity organic adoption, and the brand now operates a DTC e-commerce channel complementing global retail distribution.
Supergoop! is a San Antonio-founded sun-care brand launched in 2007 by Holly Thaggard. The brand pioneered daily-SPF positioning in the US, turning sunscreen into a prestige skincare step. Its Unseen Sunscreen became a cult DTC bestseller driven by editorial content and influencer marketing.
Supergut was founded in 2020 as Muniq by Marc Washington and rebranded as Supergut in 2022. The brand makes resistant starch prebiotic bars and shakes backed by clinical research on gut microbiome improvement and blood sugar management. The brand has pivoted into GLP-1 amplifier positioning as the Ozempic trend accelerated.
Supernola was founded in 2015 in Dallas by Cindy Poiesz, a former investment banker who developed grain-free granola clusters after discovering her own grain sensitivity. The brand was acquired by Evolve Brands and expanded to national Walgreens distribution, making it one of the more widely available grain-free granola brands.
Superpower is a San Francisco-based health platform founded in 2022 that offers 100+ biomarker blood tests annually for $199, combined with AI-driven health coaching. The platform raised $30M in Series A funding and positions as the accessible alternative to more expensive longevity testing services.
Supertails is an Indian pet care e-commerce platform selling pet food, accessories, and wellness products, alongside veterinary consultation services. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Suplicy Cafés Especiais has been at the forefront of São Paulo's specialty coffee scene since 2002. Founded by Carlos Suplicy, the brand operates roastery-cafés and sells premium single-origin beans via DTC subscriptions, catering to Brazil's growing class of discerning coffee consumers. Also searched as Suplicy.
SuppCo is a New York-based supplement intelligence platform co-founded in 2022 by serial entrepreneur Steve Martocci (GroupMe, Splice). The app scans and rates 160,000+ supplements using a TrustScore system, helping users build optimized stacks. It was acquired by Function Health in 2025.
Supreme is a streetwear brand founded in New York in 1994, known for limited-drop apparel, accessories, and skate culture collaborations that drive high resale demand. It sells through its own flagship stores in major cities and an online store, and advertises across Meta placements.
Suqqu is Albion's prestige makeup brand, launched in Tokyo in 2003. Famous for its Crystal GR face powder and richly pigmented eyeshadow compacts, Suqqu bridges traditional Japanese beauty philosophy with contemporary artistry. Sold in high-end department stores globally and via DTC online.
Grupo SURA is Colombia's largest insurance and financial services company, founded in 1944 in Medellín with 80 years of operating history. Through Suramericana (insurance), EPS SURA (health), and SURA Asset Management (pensions), it serves 44 million clients across 8 Latin American countries. The brand holds 21.8% market share in Colombian insurance and is increasingly digital-first. Also searched as Sura.
Surely Wine is an Austin-based non-alcoholic wine brand founded in November 2020 by Ryan Hanson and Justin Mares. The brand uses dealcoholization technology to produce NA wines that genuinely replicate the taste and complexity of traditional wine — addressing the quality gap that had made non-alcoholic wine a reluctant compromise for most consumers. Surely grew via DTC subscription targeting wine lovers participating in the sober-curious movement, Dry January, and alcohol-reduction trends, positioning itself as a product for people who love wine but want to drink less. The brand has expanded into retail and broadened its SKU range to include sparkling rosé, white, and red options. Also searched as Surely.
Surf Hardware International (SHI) is the Gold Coast company behind FCS, the world's most widely used surfboard fin system. Founded in 1987, SHI built a global business supplying professional and recreational surfers through a combination of specialty retail distribution and DTC e-commerce. FCS fins are used by the majority of professional surfers on the WSL tour. Also searched as Surf.
SurfEars is a brand selling earplugs designed specifically for surfers to protect against water and wind exposure. The brand sells direct-to-consumer online, advertising across Meta placements.
SurfStitch is a Gold Coast-based online action sports retailer founded in 2008 by Justin Cameron and Lex Pedersen, starting as an eBay garage operation. The brand scaled to an ASX listing (SRF) via acquisitions of Billabong's online business and Quiksilver's Surfdome, before delisting after significant losses. It continues to operate as a multi-brand DTC marketplace.
Surface 604 is a Vancouver, BC e-bike brand founded around 2012, named for the city's iconic 604 area code. The brand sells DTC across Canada and the US, offering commuter, folding, and fat-tire models with hydro-formed aluminium frames. Canadian identity is a core brand differentiator in a market dominated by US and Chinese brands. Also searched as Surface.
Surreal is a UK high-protein, zero-sugar adult cereal brand founded in late 2021 by Jac Chetland and Kit Gammell, who were previously the 7th and 9th UK employees at Vita Coco. The founders identified market research showing strong consumer demand for a cereal that was genuinely high in protein and free of sugar — a gap that traditional manufacturers had not filled. Surreal launched with four flavors (Cocoa, Peanut Butter, Frosted, and Cinnamon), all high in protein, low in carbs, zero sugar, gluten-free, and fully plant-based. The brand achieved Selfridges placement early, followed by Holland & Barrett, Sainsbury's (its first major national supermarket listing, January 2024), Waitrose, Ocado, and Co-op. Surreal's marketing became widely celebrated for dry, sardonic creative that openly mocked the mascot-and-nostalgia conventions of the cereal category — including a LinkedIn campaign that became an industry case study for B2B-platform consumer marketing.
Surreal Cereal launched in the UK in 2021 with a high-protein, low-sugar formula and a brand voice unlike anything in the cereal aisle. Their guerrilla billboard campaigns featuring celebrity names (without endorsement) generated millions in earned media coverage and made them a case study in creative brand-building on a startup budget. Also searched as Surreal.
Sustain Natural was founded in 2013 by Jeffrey and Meika Hollender to bring natural, female-health-focused sexual wellness products to market. Known for fair-trade latex condoms and organic period care, the brand was acquired by Grove Collaborative, amplifying its eco-conscious retail reach. Also searched as Sustain.
Suunto is a Finnish outdoor and sports technology brand making GPS watches, dive computers, and compasses for endurance athletes and outdoor adventurers. It sells through its own website and outdoor/sporting goods retailers, positioning on durability and precision instrumentation for demanding conditions. The brand advertises across Meta placements.
Suvie is a US-based kitchen appliance brand selling a multi-zone smart cooker that refrigerates ingredients and then cooks them on a schedule. It targets home cooks seeking automated meal preparation technology. Suvie advertises across Meta placements.
Swarovski is an Austrian company known for cut crystal jewelry, figurines, and accessories, sold through its own boutiques, department stores, and ecommerce worldwide. Founded in 1895 by Daniel Swarovski, it remains a family-owned business headquartered in Wattens, Austria. The brand advertises across Meta placements to support global retail and online sales.
Sweat is a fitness app offering guided workout programs and training plans, originally built around trainer-led content for at-home and gym workouts. The company operates on a subscription model, selling access through its app and website. It advertises across Meta placements to acquire subscribers.
SweatBlock is a personal care brand selling clinical-strength antiperspirant wipes and related sweat-management products. The brand targets consumers seeking a stronger solution to excessive sweating than standard deodorants, sold through ecommerce and retail channels. It positions itself in the health and personal care category alongside other clinical antiperspirant brands.
Sweaty Betty is a London-founded women's activewear brand with over 25 years of heritage. Acquired by Wolverine World Wide in 2021 for $410M, their US DTC expansion uses performance-credential advertising to compete directly with Lululemon. Also searched as Sweaty.
Swedish Stockings is a Swedish fashion brand selling sustainably produced tights and hosiery made from recycled materials. It positions itself as an eco-conscious alternative in the legwear category, sold direct-to-consumer online and through retail partners. The brand advertises across Meta placements targeting sustainability-minded shoppers.
Sweet Loren's produces refrigerated cookie dough made with clean ingredients, offering gluten-free and grain-free options alongside traditional formulations. Founded by Loren Castle, the brand sells ready-to-bake dough in grocery store refrigerated sections across the US. It positions itself as an accessible treat brand for health-conscious dessert shoppers, advertising across Meta placements.
Swisse was founded in Melbourne in 1969 and became Australia's best-selling vitamins and supplements brand through high-profile celebrity ambassador campaigns featuring Nicole Kidman and Pat Rafter. Acquired by Hong Kong-listed Health and Happiness (H&H) Group in 2015, Swisse has since built a dominant DTC business in China through Tmall and JD.com, positioning Australian provenance as a premium quality signal.
Swix was launched on November 28, 1946, the result of 6,000 equipment experiments on 200 substances conducted by Swedish skier Martin Matsbo and entrepreneur Börje Gabrielsson. It was the world's first scientifically formulated ski wax, and its quality was immediately validated when Olympic gold medallists at the 1948 Games used Swix under their skis. The brand established Norwegian operations in 1948, and in 1974 acquired Liljedahls Skistavfabrikk — a Lillehammer-based bamboo ski pole manufacturer — diversifying into poles. Today Swix is a full-spectrum winter sports brand producing wax, poles, and apparel used by elite Nordic and alpine athletes worldwide, with a growing DTC channel targeting recreational clubs and individual skiers.
Symington Family Estates is Porto's largest Port and Douro wine group, with brands including Graham's, Cockburn's, Dow's, Warre's, and Quinta do Vesuvio. Family-owned across five generations since 1882, the group runs a sophisticated multi-brand DTC operation with direct gifting, subscription, and fine wine programmes servicing consumers across 100 export markets. Also searched as Symington.
Syna World is a UK streetwear brand associated with rapper Central Cee, known for graphic tracksuits, hoodies, and casualwear with a distinctive smiley-face branding. The brand sells primarily direct-to-consumer through limited online drops. It advertises new releases across Meta placements to its streetwear audience.
Synchron is a medical technology company developing brain-computer interface implants that allow people with paralysis to control digital devices using neural signals, delivered via a minimally invasive endovascular procedure rather than open brain surgery. The company is positioned in the emerging neurotechnology and BCI category, working with research institutions and regulators on clinical trials. It is not a direct-to-consumer retail brand.
Sézane is a Paris-based DTC women's fashion brand founded in 2013 by Morgane Sézalory. It was one of the first French brands to go direct-to-consumer via monthly drops with waitlists, building a global community of loyal customers before expanding into physical 'Appartements' — immersive retail spaces in Paris, New York and London.
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