Accra social enterprise co-founded by Rosario Dawson and Abrima Erwiah, preserving Ghana's kente and batik traditions in contemporary fashion.
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See all ads on AdLibrary →Founded in Accra in 2013 by actress Rosario Dawson and fashion executive Abrima Erwiah, Studio One Eighty Nine is a social enterprise preserving Ghanaian kente, batik, and indigo textile artisanship while producing contemporary fashion for international luxury markets. Also searched as Studio.
Studio 189's marketing is powered by Rosario Dawson's celebrity platform, which gives the brand access to mainstream entertainment and sustainability media far beyond what a typical Accra fashion label could reach. Artisan storytelling adds ethical purchase motivation. Browse Studio One Eighty Nine ads on AdLibrary.
Instagram showcases the textile heritage story alongside contemporary lookbook content. Rosario Dawson's personal platform amplifies campaign launches organically. International press coverage (Vogue, NYT Style) drives DTC traffic spikes around major stories.
Copy bridges artisan preservation and contemporary fashion luxury — 'wearing a story', 'made with meaning', and Ghanaian textile heritage narrative. Social enterprise mission (artisan employment, skills preservation) is integrated into product-level copy.
Studio 189 shows how a celebrity co-founder can unlock media and retail access that would take a decade to build independently. More importantly, it demonstrates that mission-driven fashion brands can compete commercially when the product quality matches the story.
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