Sunday Somewhere is a premium boutique eyewear brand crafting classic, vintage-inspired frames with a modern, travel-focused aesthetic and high-quality materials.
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See all ads on AdLibrary →Sunday Somewhere is an Australian eyewear brand offering fashion-forward sunglasses and optical frames with distinctive, design-led styling. It sells through boutique retail, optical partners, and e-commerce. The brand positions itself in the independent, design-focused eyewear segment.
Sunday Somewhere sells designer sunglasses and optical frames, and its advertising works as brand-building as much as selling. The visual language leans on retro and vintage-inspired shapes worn by real people in relaxed, travel-minded settings. Rather than competing on price, the brand competes on taste, which keeps creative aspirational and consistent. For an independent eyewear label this focus on a clear point of view helps ads feel editorial and memorable. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Sunday Somewhere is a natural fit for image-first creative. Expect close portrait shots that show how a frame sits on the face, flat lays of new styles, and short clips that move through a collection. Carousels let one ad present several shapes or colours, which suits a catalog of both sunglasses and optical frames. Following the brand shows how it launches seasonal styles and highlights its most iconic silhouettes.
Copy themes: (1) retro and vintage inspiration translated into modern wearability; (2) the sunglasses and optical range as one design-led collection; (3) travel, summer and relaxed lifestyle moments; (4) quality materials and craftsmanship. Tone is understated and confident, letting the product and styling lead. Short-form creative tends to favour candid, sunlit scenes over hard-sell messaging, which matches how people discover eyewear on social.
Sunday Somewhere shows how a boutique eyewear label can build awareness without heavy discounting. Search ads capture people looking for the brand or for specific frame shapes, while social creative builds desire for the look. Retail and optical partners extend reach beyond the online store. The lesson for similar brands is to keep a distinct visual identity, repeat it across every placement and let the frames speak for themselves.
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