SellerX raised $750M to build Europe's most well-capitalized Amazon brand aggregator, deploying a proprietary technology stack to scale 70+ brands across EU and US marketplaces.
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See all ads on AdLibrary →SellerX is a Berlin-based Amazon brand aggregator founded in 2020 by Philipp Triebel and Benedict Peters. Having raised $750M, it operates 70+ brands across home, kitchen, sports, and beauty categories on Amazon and DTC channels.
SellerX differentiates through proprietary technology that automates Amazon advertising optimization across its brand portfolio. Brands benefit from algorithmic bid management and cross-portfolio keyword intelligence. See SellerX brands on AdLibrary to explore how the aggregator's tech-forward approach manifests in brand-level ad creative.
Higher-margin home, kitchen, and sports brands in the SellerX portfolio run Meta campaigns for DTC channel development. German, UK, and French market brands use localized creative. The technology stack enables cross-brand audience data sharing that reduces Meta CPAs portfolio-wide.
Portfolio brands use review-led, problem-solution creative typical of Amazon-origin brands. Home and kitchen brands use lifestyle demonstration videos. Sports and outdoor brands use active-use footage with performance proof claims. Subscription and bundle offers drive DTC conversion.
SellerX's technology investment demonstrates that Amazon advertising management at scale requires proprietary tooling—standard Seller Central tools don't provide the cross-brand intelligence needed to optimize a 70+ brand portfolio. Any multi-brand operator should invest in shared advertising infrastructure early.
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