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YFood

YFood

YFood was founded in 2017 in Munich by Ben Kremer and Noël Bollmann. The brand sells complete-nutrition ready-to-drink meals and achieved €120M in annual revenue before Nestlé acquired a 49.95% stake at a €430M valuation in 2023. Distributed DTC and through major German supermarkets.

Yadah

Yadah

Yadah is a Seoul-based vegan and natural skincare brand founded in 2013. Its Anti-T pore series targets acne-prone skin with clean, certified ingredients. Sold on DTC, Amazon, and iHerb, Yadah appeals to global consumers who prioritise transparent, vegan-certified formulations.

Yamamay

Yamamay

Yamamay is an Italian lingerie and swimwear brand founded in 2001 in Gallarate, operating through Inticom S.p.A. with over 600 stores in 35 countries. Named after the Japanese Bombix Yamamay butterfly, the brand runs seasonal paid social and influencer campaigns for lingerie, beachwear, and nightwear targeting women across Europe.

Yamo (baby food CH/DE)

Yamo (baby food CH/DE)

Yamo is a Zug-based Swiss foodtech company founded in 2016, pioneering cold-pressed fresh organic baby food with high-pressure pasteurisation to preserve nutrients without additives. Products are sold DTC via subscription and through Coop Switzerland, with German retail expansion into Edeka and Rewe. The brand raised a €10.1M Series A in 2020. Also searched as Yamo.

Yardbird

Yardbird

Yardbird is a US DTC outdoor furniture brand offering premium teak, aluminum, and wicker patio collections made with recycled materials including ocean-bound plastic. The brand competes on sustainability credentials and coastal durability, offering a 15-year structural warranty and end-of-life recycling.

Yasso

Yasso

Yasso is a food-beverage brand selling frozen Greek yogurt bars and pints marketed as a protein-rich, lower-calorie alternative to traditional ice cream. Products are distributed widely through U.S. grocery retailers. The brand advertises across Meta placements targeting health-conscious dessert consumers.

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Yaxell

Yaxell is a Japanese knife manufacturer founded in 1932 and based in Seki, the historic knife-making capital of Japan. The brand is known for its multi-layer Damascus steel knives — most famously the Ran series with 69 layers — targeting premium home cooks and professional chefs seeking exceptional edge retention and the distinctive flowing Damascus pattern.

Year & Day

Year & Day

Year & Day is a San Francisco DTC tableware brand founded around 2017 by Kathryn Duryea, a Stanford MBA and former Tiffany & Co. marketing executive. The brand sells European-made ceramic plates, bowls, and flatware in muted California-sky tones, competing on dishwasher-safe durability and minimalist aesthetics at prices below comparable premium retail. Sold exclusively via its website. Also searched as Year.

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Yerba Madre

Yerba Madre is the rebranded name of Guayaki Yerba Mate, launched in April 2025. The name change to 'Mother Herb' was designed to honor the Indigenous roots of yerba mate culture and deepen the brand's regenerative mission. All products, sourcing partnerships, and distribution remain unchanged from Guayaki. Also searched as Yerba.

Yes Plz Coffee

Yes Plz Coffee

Yes Plz Coffee was founded in Los Angeles in 2019 by veteran coffee journalists Tony Konecny (formerly of Tonx) and Sumi Ali. The brand ships a single outstanding roast weekly, paired with an acclaimed editorial newsletter that has become a cult favorite among specialty coffee enthusiasts. Also searched as Yes.

Yes4All

Yes4All

Yes4All is a California-based fitness equipment brand founded in 2009, manufacturing in Vietnam and selling primarily through Amazon, Walmart, and Wayfair. The brand is among Amazon's top-12 Sports & Outdoors sellers, offering kettlebells, dumbbells, resistance bands, and yoga accessories at entry-level price points with $132M GMV in 2023.

Yeti

Yeti

YETI, founded in Austin in 2006 by brothers Roy and Ryan Seiders, transformed the utilitarian cooler into a premium lifestyle product. Now a publicly traded company (NYSE: YETI), the brand sells hard and soft coolers, drinkware, bags, and gear through DTC, Amazon, and major retailers.

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Yetunde Sarumi

Founded in 2015 by Yetunde Sarumi, this Nigerian womenswear brand creates contemporary fashion using traditional African prints — Ankara, Aso-ofi and hand-embroidered fabrics — inspired by the designer's Nigerian heritage. Available DTC online and through Etsy, the brand serves the global African diaspora seeking elegant modern interpretation of Yoruba textile traditions. Also searched as Yetunde.

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Yi Fang

Yi Fang Taiwan Fruit Tea is a Taiwanese bubble tea brand selling fruit teas and milk teas through a global franchise network of retail tea shops. Founded in Taiwan, the brand is known for its fresh fruit tea offerings. It advertises on Meta to promote its beverage menu and locations.

Yoga Bar

Yoga Bar

Yoga Bar is a Bengaluru-founded nutrition snack brand launched in 2014 by sisters Anindita and Suhasini Sampath. Known for clean-label muesli and protein bars free of artificial additives, it was acquired by ITC Limited in 2022, giving it the distribution muscle to scale across modern trade and quick commerce channels. Also searched as Yoga.

Yogabar

Yogabar

Yogabar is an Indian health food brand offering muesli, protein bars, and nutrition-focused snack products sold through grocery retail and ecommerce channels. It positions itself around clean-label, health-conscious eating. Yogabar advertises on Meta placements to drive online and retail sales.

Yogasleep

Yogasleep

Yogasleep is an ecommerce brand selling white noise machines and sleep sound devices designed to improve sleep quality by masking disruptive noise. The company, formerly known as Marpac, sells its Dohm and related product lines through direct-to-consumer and retail channels. It positions itself as a long-established name in the sleep sound machine category, advertising across Meta placements.

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Yoha Kombucha SG

Yocha Kombucha (listed as Yoha in some sources) is a Singapore craft kombucha brand founded in 2017 by Amanda Tan and Lawrence Teh. Amanda began brewing kombucha to treat her own eczema and sinusitis, then launched the brand commercially with tropical flavours including lemongrass-ginger and Earl Grey-lavender. Asia Food Innovation Award winner. Also searched as Yoha.

Yonex

Yonex

Yonex was founded in 1946 in Niigata by Minoru Yoneyama, initially as a manufacturer of wooden floats for fishing nets. The company pivoted to sporting goods and became the world's leading badminton equipment brand. Yonex rackets are used by a majority of top-ranked professional badminton players worldwide. The brand also holds significant market share in tennis, golf, and snowboarding equipment.

Young Henrys

Young Henrys

Young Henrys is an Australian craft brewery based in Sydney producing beers such as pale ale, lager, and natural cider. The brewery is known for its Newtown taproom and sustainability-focused brewing practices, advertising across Meta placements.

Young Living

Young Living

Young Living is an essential oils company selling aromatherapy oils, wellness products, and personal care items through a multi-level marketing distributor model. Founded in 1993, it positions itself as a pioneer in the therapeutic-grade essential oil category. The company also markets supplements and household products under its brand.

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Your Super

Your Super is a plant-based nutrition brand selling superfood mixes, protein blends, and wellness supplements in powder form. The brand sells direct-to-consumer online, advertising across Meta placements.

Youth To The People

Youth To The People

Youth to the People is an LA-based clean skincare brand founded in 2015 by cousins Greg Gonzalez and Joe Cloyes, inspired by their grandmother's skincare lineage. Acquired by L'Oréal in 2021, it is known for superfood-packed formulas in iconic apothecary glass and strong B Corp ethics. Also searched as Youth.

Ysabel Mora

Ysabel Mora

Ysabel Mora is a Spanish hosiery and intimate apparel brand founded in 1988 in Xàtiva, Valencia. Operating across 24 international markets with 300+ employees and 13,000+ product variants per season, the brand distributes through wholesale and a growing DTC e-commerce channel, running paid social campaigns for lingerie, socks, swimwear, and thermal wear. Also searched as Ysabel.

Yu Mei

Yu Mei

Yu Mei is a New Zealand fashion brand selling leather handbags and accessories with a minimalist design aesthetic. The brand sells direct-to-consumer online and advertises through Meta placements to reach international fashion shoppers.

Yu-Be

Yu-Be

Yu-Be is a Japanese skincare brand whose signature moisturizing cream dates to 1957. Originally a pharmacy staple in Japan, it was repositioned for Western DTC markets on the strength of its simple vitamin B2 and camphor formula, earning a cult following among extreme dry-skin sufferers.

YuMOVE

YuMOVE

YuMOVE is the market-leading dog joint supplement brand from Lintbells, founded in Hertfordshire in 2006 by Dr John Howie and John Davies. With 84% vet recommendation rate and 20 years of research, it is sold DTC via subscription and through veterinary practices and pet retail.

Yumi

Yumi

Yumi (Hello Yumi) was an LA-based organic cold-pressed baby food subscription brand founded in 2017 by Angela Sutherland and Evelyn Rusli. The brand delivered stage-appropriate purees and finger foods using cold-press processing to avoid nutrient destruction. Yumi was acquired by Once Upon a Farm in 2023.

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Yummie

Yummie was founded in 2008 by Heather Thomson, a fashion designer and Real Housewives of New York cast member. The brand offers everyday shaping underwear and leggings at mid-market prices, distributed through DTC, Amazon, and major department stores.

Yummly

Yummly

Yummly is a recipe discovery and meal-planning app that offers personalized recipe recommendations, smart shopping lists, and integration with connected kitchen appliances. Owned by Whirlpool Corporation, the platform combines content and technology to help home cooks plan and prepare meals. It operates as a free app with technology and retail partnerships.

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Yuool

Founded in 2017 in Porto Alegre, Yuool is Brazil's leading sustainable DTC footwear brand. Using Italian merino wool and recycled PET, the brand offers comfortable, minimalist sneakers sold direct to consumers in Brazil and internationally. With 350,000+ pairs sold, Yuool is expanding to the US market.

Yuppiechef

Yuppiechef

Founded in Cape Town in 2006 by Andrew Smith and Shane Dryden, Yuppiechef became South Africa's most loved online kitchen retailer, known for exceptional customer service and gourmet product curation. Woolworths Holdings acquired the business in 2021.

Yves Rocher

Yves Rocher

Yves Rocher was founded in 1959 in La Gacilly, Brittany, by Yves Rocher, who pioneered mail-order plant-based cosmetics in France. The brand invented the modern DTC beauty subscription model and grew to 90+ countries by democratising botanical beauty. It remains family-owned under the Groupe Rocher umbrella. Also searched as Yves.

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