Spy on Facebook Ads, Instagram Ads, TikTok Ads, and more from the world's top brands. Analyze ad creatives, messaging, and campaign strategies used by leading advertisers.
I'm From is a Seoul-based K-beauty brand founded in 2014, built on the premise of full ingredient traceability — each product labels the exact Korean region its hero ingredient comes from. Its Honey Mask (38.7% Jeonnam honey) and Ginseng Serum are global cult products available at Sephora and Amazon. Also searched as I'm.
IISE is a Korean-American fashion brand founded in 2015 by Kevin Pham and Terrence Kim in Seoul. Sold through SSENSE, Kith, and select global stockists, it bridges Seoul and New York street culture with Korean identity woven into the brand's DNA. 'IISE' references the Korean number two.
IKEA is a Swedish multinational furniture and home goods retailer, founded in 1943 by Ingvar Kamprad, known for ready-to-assemble furniture, home accessories, and a large-format retail store model. It operates stores and ecommerce globally and is one of the world's best-known home furnishing brands, advertising across Meta placements.
ILIA Beauty, founded in 2011 by Sasha Plavsic in Laguna Beach, is a clean makeup brand best known for the Super Serum Skin Tint SPF 40. Positioning makeup as skincare and sun protection in one, ILIA runs substantial Meta paid social spend and is available at Sephora, Nordstrom, and DTC. Also searched as ILIA.
IM8 Health is a premium daily nutrition brand co-founded by David Beckham, developed with experts from Mayo Clinic and NASA.
INTO YOU is a Shanghai-founded Gen Z beauty brand that pioneered dopamine colour cosmetics in China. Launched around 2020, it rapidly became known for vivid blush and lip shades amplified by Douyin creator campaigns, achieving top-10 domestic brand status on Tmall within two years. Also searched as INTO.
IQBAR is a New York-founded snack brand making brain-and-body nutrition bars formulated with clean, plant-based ingredients and low sugar content. The company also sells hydration and energy products under adjacent lines. It markets itself around cognitive and metabolic wellness positioning, selling direct-to-consumer and through retail partners, advertising across Meta placements.
IT Cosmetics was founded in 2008 by Jamie Kern Lima and acquired by L'Oréal in 2016 for $1.2B. Built on QVC with skincare-infused makeup, it is known for the CC+ Cream and a science-backed confidence narrative. Operates DTC via itcosmetics.com.
Ice Barrel is a cold plunge equipment brand selling barrel-shaped cold water immersion tubs for home recovery use, sold direct-to-consumer online. It operates within the growing at-home cold therapy equipment category.
Icebreaker is a New Zealand merino wool performance apparel brand founded in Christchurch in 1995 by Jeremy Moon. It pioneered traceable natural fibre outdoor wear and built a global DTC and wholesale presence before being acquired by VF Corporation in 2018. The brand continues to operate independently under VF Corp.
Icelantic Skis was founded in 2005 by childhood friends Ben Anderson, Travis Cook, and Travis Parr out of a garage in Evergreen, Colorado. From year one, co-founder Travis Parr has created original artwork for every ski top-sheet, making distinctive art a non-negotiable product attribute. The brand hand-makes 100% of its skis in Colorado — initially in Denver's River North Art District, later in Golden — working with Neversummer Industries. Icelantic reached its 20th anniversary in 2025, a milestone that demonstrates the durability of art-driven, community-first brand building in the ski industry. Note: the country hint 'is' in the source data appears to be an error — Icelantic is a US-based Colorado brand, not Icelandic.
Ideal of Sweden is a Swedish fashion-tech accessories brand selling phone cases and tech accessories with a fashion-forward design focus. The brand emphasizes Scandinavian design aesthetics across its product line of protective phone cases and related accessories. It sells primarily through ecommerce and retail partners across Europe and internationally.
Idle Sleep makes flippable hybrid and latex mattresses with an 18-month sleep trial and lifetime warranty — the most generous guarantee stack in the online mattress category. Founded in 2017 by Nectar/DreamCloud co-founder Craig Schmeizer. Also searched as Idle.
Iittala is a Finnish glass and tableware brand founded in 1881, now owned by the Fiskars Group. Known for the Alvar Aalto vase (1936), Taika tableware, and Kastehelmi glassware, Iittala represents Finnish design excellence and sells through DTC stores and e-commerce globally.
Il Bisonte is a Florentine leather-goods brand founded in 1970 by Wanny Di Filippo. The brand is renowned for its use of vegetable-tanned leather that develops a distinctive patina over years of use — a unique selling point that has generated a passionate community of collectors who photograph and share their leather's ageing process.
Il Makiage is a New York-based DTC cosmetics brand founded by Oran Holtzman and Shiran Holtzman-Erel in 2018 under Oddity Inc. The brand's PowerMatch AI quiz matches consumers to their exact foundation shade online, paired with a try-before-you-pay model that dramatically reduces the primary barrier to online cosmetics purchase.
Illy Caffè is a premium Italian coffee brand founded in Trieste in 1933 by Francesco Illy. Renowned for its single-blend espresso made from nine Arabica varieties and its illy Art Collection designer cup series, the brand distributes through DTC subscription, retail, and a strong B2B foodservice channel serving premium restaurants and hotels globally. Also searched as Illy.
Implora is an Indonesian cosmetics and personal care brand selling makeup and beauty products through e-commerce and retail across Indonesia. The brand targets budget-conscious beauty consumers with a broad product range. It advertises on Meta to reach its target market.
Impossible Foods is a food technology company known for its plant-based Impossible Burger and other meat alternatives that use heme protein to mimic the taste of beef. Founded in California, the company sells through grocery retail and a wide network of restaurant and foodservice partners. It is widely recognized as a leading name in the plant-based meat category, advertising across Meta placements.
In Good Company (IGC) is a Singapore contemporary fashion label founded in 2012 by designers Sven Tan and Kane Tan alongside managing directors Jaclyn Teo and Julene Aw. Previously designers at the now-defunct Alldressedup, the founders created IGC to offer modular wardrobe essentials for women and men with clean lines, inventive detailing, and timeless silhouettes suited to Singapore's work-to-evening lifestyle. Also searched as In Good.
In Good Taste is a food-beverage brand selling wine and beverage products, positioned around approachable, everyday drinking occasions. It sells through retail and direct-to-consumer channels and advertises across Meta placements.
Inca Kola is Peru's most iconic soft drink, created in 1935 by British-Peruvian immigrant José Robinson Lindley in Lima. The golden lemon verbena soda is the only soft drink to outsell Coca-Cola in its home country. Coca-Cola acquired 50% and international rights in 1999, while the Lindley family retains domestic Peruvian ownership. The brand is expanding DTC multi-pack sales to Peruvian diaspora communities internationally. Also searched as Inca.
Incu is a Sydney-based independent fashion retailer founded in 2002 by brothers Brian and Vincent Wu. It stocks a carefully curated mix of international emerging and established labels alongside its own private-label pieces. With flagship stores in Sydney and Melbourne and a strong DTC e-commerce channel, Incu positions itself as the arbiter of considered fashion for Australian shoppers.
India Hemp Co is a health and fitness brand selling hemp-derived food and nutrition products, such as hemp seeds and hemp oil. It positions itself around plant-based, functional nutrition and sells direct-to-consumer online, advertising across Meta placements.
India Hemp Organics is an Indian health and wellness brand selling hemp seeds, hemp oil, and related nutritional products. It focuses on organic, plant-based nutrition and sells primarily through direct-to-consumer online channels, advertising across Meta placements.
Indochino is a Vancouver-based made-to-measure suit brand founded in 2007 by Heikal Gani and Kyle Vucko. The brand pioneered online custom suiting — customers enter their measurements online, the suit is made in China, and shipped directly. Indochino subsequently built a showroom network (70+ North American locations) that proved physical presence dramatically increases online conversion rates for high-consideration purchases, becoming a seminal case study in DTC omnichannel strategy.
Industry West was founded in Jacksonville, Florida in 2011 by Anne and Jordan England, who began sourcing furniture on Alibaba and selling on eBay after struggling to find affordable mid-century furniture. The brand built a 70% commercial customer base (restaurants, hotels) before the 2020 pandemic flipped the mix to 70% residential DTC. The trade program and commercial-grade quality story remain central to its premium positioning. Also searched as Industry.
Ingrid & Isabel was founded in 2003 by Ingrid Carney in San Francisco. The brand invented the bellaband — a stretchy fabric tube that allows pregnant women to wear unbuttoned pre-pregnancy pants — and grew to $3M+ in revenue without venture capital. Now sold at Target, Nordstrom, and online. Also searched as Ingrid.
Inika Organic is a Melbourne certified-organic makeup brand founded in 2006. Holding multiple certifications — certified organic, vegan, cruelty-free, and halal — the brand exports to 40+ countries via DTC e-commerce and natural health retail channels, using clean beauty education and certification transparency as its core marketing differentiator. Also searched as Inika.
Inis by Fragrances of Ireland is the island nation's most beloved fragrance, distilling the energy of the Atlantic sea into a fresh unisex scent. Made in County Wicklow since the early 1990s, Inis has become a global gifting staple for Irish diaspora and sea-lovers worldwide. Also searched as Inis.
Initial Fashion is a Hong Kong contemporary fashion brand founded in 1994, known for architectural silhouettes and sophisticated minimalist womenswear. Operating through DTC stores in Hong Kong and Southeast Asia, Initial serves professional women seeking distinctive yet wearable designs. Also searched as Initial.
Inkbird is a brand selling smart home and kitchen devices, including meat thermometers, temperature controllers, and sous vide equipment. It targets home cooking and grilling enthusiasts with affordable connected kitchen tools sold online. Inkbird advertises across Meta placements.
Innermost is a London-based science-backed supplement brand founded in 2017 by former Goldman Sachs banker Shivraj Bassi. The brand structures its product range around specific goals — lean, strong, focus, calm — rather than generic product categories, making supplement selection intuitive for consumers without nutrition expertise. Products are UK-manufactured using evidence-based formulations.
Innisfree is Amorepacific's Jeju-island-sourced natural K-beauty line, founded in 2000. The brand pioneers ingredient origin storytelling—volcanic ash, green tea, orchid—from Jeju Island, Korea's volcanic island nature reserve. Available at Sephora, Ulta, and DTC in the US market.
Inoherb is a Shanghai-based skincare brand founded in 1999 that blends Traditional Chinese Medicine with modern dermatology. Co-developed with the Shanghai University of TCM, its hero ingredient Rhodiola Rosea anchors an anti-ageing line that generated over 2.3 billion RMB in peak annual sales. The brand is now expanding into Southeast Asia via Guardian.
Inside Weather is a Rancho Cordova, California-based DTC furniture brand founded in 2018, offering made-to-order upholstered furniture with extensive customization options. Backed by Homebrew, AlphaEdison, and Founder Collective, the brand's configure-to-ship model eliminates inventory waste. A 365-day return policy, free swatch program, and California manufacturing are the brand's primary marketing pillars. Also searched as Inside.
InsideTracker was founded in 2009 by Gil Blander (MIT/Harvard-affiliated researcher), David Sherris, and Rony Sellam in Cambridge, Massachusetts. The platform analyzes over 40 blood and DNA biomarkers to generate a biological age score and personalized diet, supplement, and lifestyle recommendations. Originally targeting elite athletes, the brand has expanded to longevity-focused consumers.
Insider Store, founded in 2016 in São Paulo, is a Brazilian digitally native startup that develops and sells functional anti-odor, antibacterial, and moisture-managing clothing exclusively through its own e-commerce channel. Using proprietary INTECH fabric technology, the brand targets the everyday professional shirt market with performance-apparel functionality. Also searched as Insider.
Insight Timer is a meditation app offering a large library of free guided meditations, talks, and music alongside paid subscription content. The app is known for its large catalog contributed by many independent teachers, monetized through a freemium subscription model. It advertises across Meta placements to acquire new app users.
Insomnia Cookies was founded in 2003 by Seth Berkowitz at Syracuse University and built its brand around late-night warm cookie delivery to college campuses. The chain grew to 200+ locations and was acquired by Krispy Kreme in 2018. Its app-first model and loyalty program are central to its growth marketing. Also searched as Insomnia.
Insta360 is a Shenzhen-based DTC camera brand founded in 2014 by Liu Jingkang. Known for 360° cameras and action cameras with AI-powered editing, Insta360's invisible selfie stick feature became a viral marketing phenomenon that helped the brand compete globally against GoPro.
Instant Pot is a Canadian brand known for its multi-functional electric pressure cookers that combine pressure cooking, slow cooking, and other functions in one appliance. Launched in 2010, it became a widely recognized kitchen appliance brand sold through major retailers and direct-to-consumer channels. Instant Pot advertises across Meta placements.
Intelligentsia Coffee is a specialty coffee roaster selling whole bean and ground coffee sourced through direct-trade relationships with growers. Founded in 1995 in Chicago, it was an early player in the specialty coffee movement and operates cafes alongside wholesale and e-commerce coffee sales.
Intercos is an Italian cosmetics manufacturer founded in 1972, headquartered in Agrate Brianza, that develops and produces makeup and skincare products for major beauty brands worldwide. It operates as a business-to-business manufacturer rather than a direct-to-consumer label, supplying color cosmetics and formulations across global markets.
Intimissimi is a Verona-based Italian lingerie and underwear brand founded in 1996 under the Calzedonia Group. Known for its Italian-made intimates, nightwear, and bodywear, Intimissimi operates over 1,000 stores in 40+ countries alongside a loyalty-driven DTC e-commerce channel.
Intropia is a Madrid contemporary womenswear brand that evolved alongside Hoss Intropia under founder Constan Hernández, acquired by Spain's Tendam Group in 2019. Targeting professional women with occasion and contemporary dressing, Intropia operates through DTC e-commerce and selective retail with an editorial content strategy on Instagram.
Founded in Still Bay, Western Cape in 2011 by Lorna Scott, Inverroche is the pioneer of South Africa's craft gin movement, distilling gins infused with fynbos — the unique floral biome endemic to the Western Cape. The brand now exports to over 20 markets globally. Also searched as Inverroche.
Invicta is a Turin-based Italian backpack brand with roots dating to 1906, originally specialising in mountaineering and outdoor equipment. In the 1980s, its iconic 'Jolly' backpack became a cultural phenomenon, carried by the majority of Italian students for decades. Acquired by Seven S.p.A. in 2006, the brand underwent a successful relaunch combining nostalgia marketing with contemporary colourway collaborations. Today Invicta operates a strong DTC e-commerce channel alongside retail distribution across Europe. Also searched as Invicta.
Invisalign is a clear dental aligner brand owned by Align Technology, selling a system of removable, transparent orthodontic aligners as an alternative to traditional metal braces. It is distributed through licensed dental and orthodontic providers and is one of the best-known brands in the clear aligner category, advertising across Meta placements.
Ipsy (ipsy.com) was founded in 2011 in San Mateo, CA by YouTube beauty icon Michelle Phan, Marcelo Camberos, and Jennifer Goldfarb. It is the largest beauty subscription service in the US by subscribers, offering monthly Glam Bags personalized to beauty profile quizzes.
Iro Studio is a Copenhagen ceramic design studio founded in 2016, producing handmade stoneware with a quiet, minimalist Scandinavian aesthetic. Each piece is individually crafted, creating natural variation that the brand positions as a feature rather than inconsistency. Sold primarily DTC with some design retail distribution. Also searched as Iro.
Iron & Resin is a Ventura, California-based DTC apparel brand founded in 2011 by Thom Hill. It creates moto-heritage clothing drawing on surf, road, and Californian outdoor adventure culture, operating through small-batch drops with a community of riders, surfers, and outdoor enthusiasts. Also searched as Iron.
Iron Heart was founded in 2002 by Shinichi Haraki in Okayama, Japan, after two decades in the garment industry. The brand specializes in ultra-heavyweight 21–25 oz selvedge denim originally designed for motorcyclists, now a global benchmark for raw denim durability. Sold via its own DTC site (ironheart.co.uk) and a tight network of specialist dealers worldwide. Also searched as Iron.
Isabel Marant is a Parisian fashion brand founded in 1994 by its eponymous designer. The brand became globally famous for its hidden-wedge sneaker (the Willow boot-sneaker), which sparked a worldwide copycat trend in 2012. Marant's bohemian-Parisian aesthetic — equal parts effortless and sensual — defined French fashion exports in the 2010s. The brand operates through DTC boutiques, e-commerce, and an accessible Étoile sub-line. Also searched as Isabel.
IsaDora is a Swedish colour cosmetics brand founded in Malmö in 1983. Known for its wide shade range of foundations and long-wear lipsticks, it became a fixture in Scandinavian drugstores and pharmacies before expanding into European and US retail via Walgreens. The brand is rooted in the idea that makeup should suit Nordic skin tones and climate — buildable coverage, staying power in cold weather, and accessible price points. After a period of private equity ownership under Axcel, IsaDora returned to family-backed ownership, continuing its expansion into DTC e-commerce while maintaining its mass-prestige drugstore positioning.
Isla Beauty is a New York-based skincare brand founded in 2020 by Charlie Denton and Tracy Dubb. Note: though listed with a GB country hint, Tracxn and company records confirm a US HQ. The brand offers a concentrated clinical skincare system where every active is dosed at clinically proven levels — averaging 12x higher concentration than category norms. Also searched as Isla.
Isntree is a Korean skincare brand founded in 2016, focused on minimal-ingredient, clean-label formulas. The Hyaluronic Acid Watery Sun Gel became its breakout global product, praised for hydrating without the white cast common in mineral sunscreens. The brand distributes through Sephora online, Amazon, and major K-beauty e-tailers.
Issey Miyake established his fashion house in Tokyo in 1970 after studying in Paris and New York. The brand is known for technological textile innovation — the Pleats Please permanent pleating process, A-POC (A Piece of Cloth) zero-waste cutting, and the geodesic structures of Bao Bao bags. L'Eau d'Issey (1992) remains one of the world's best-selling fragrances. The house now operates multiple sub-lines. Also searched as Issey.
Issy & Co is a Philippine minimalist clean beauty brand founded around 2018, offering curated everyday makeup essentials. It positions itself as a clean, fuss-free alternative to complex beauty routines, sold DTC via its own site and major Philippine marketplaces. Also searched as Issy &.
Italia Independent is a Turin-based luxury eyewear and accessories brand founded in 2007 by Lapo Elkann, grandson of Fiat's Gianni Agnelli. The brand is known for its bold, avant-garde design aesthetic, high-profile collaborations, and a brand narrative rooted in Italian automotive glamour, counterculture, and celebrity lifestyle. Its DTC channel supports limited-edition drops alongside flagship and wholesale distribution. Also searched as Italia.
Italic is a Los Angeles-based membership-only luxury goods platform founded in 2018 by Jeremy Cai. The brand sells products made by the same factories that manufacture for Celine, Prada, and other luxury labels — at cost price — profiting through a $100/year membership fee rather than product markup. The model spans clothing, home goods, bedding, and tableware.
Item Beauty is a clean, cruelty-free cosmetics brand co-founded by TikTok star Addison Rae and her mother Sheri Nicole in August 2020, launching directly into Sephora. Positioned around 'clean-ish' beauty — fun, low-key, and fuss-free — it was one of the first creator-native brands to validate the TikTok-to-Sephora pipeline. The brand runs strong influencer seeding supplemented by Meta performance ads. Also searched as Item.
Iuiga is a Singapore DTC brand founded in 2017 that pioneered radical price transparency in retail — revealing its manufacturing partners, true cost of goods, and markup percentages on every product. Selling home essentials, kitchen goods, and personal care items, Iuiga positions itself as the honest alternative to traditional retail that hides production origins and inflates margins.
iUNIK Taiwan is the local DTC presence of South Korean skincare brand iUNIK (founded 2017), which stands for Ideal Unique Natural Ingredients Knowhow. The brand focuses on minimal-ingredient, fermented botanical formulas designed for sensitive skin. Its Taiwan operation localizes Korean skincare for Mandarin-speaking consumers through DTC web and K-beauty retail channels. Also searched as Iunik.
Izipizi launched in Paris in 2010 as See Concept, rebranding to Izipizi in 2015. The brand democratised reading glasses by making them colourful, affordable, and fashionable, growing into a global DTC and wholesale eyewear label with seasonal collections, collaborations, and a strong kids and sun range.
i+m Naturkosmetik is a Berlin-based fair-trade natural cosmetics brand founded in 1987 by Inga Maren Otto. The brand is known for radical supply-chain transparency, vegan formulations and fair-trade sourcing. Distributed through pharmacies, health food stores and its own DTC webshop. Also searched as i+m.
iFit is a connected fitness platform providing subscription-based interactive workout content for treadmills, bikes, and rowers, primarily bundled with NordicTrack and ProForm equipment. It sells through its parent company's equipment retail channels and direct online, positioning around trainer-led global workout experiences. The brand advertises across Meta placements.
iHealth Labs is a Shenzhen-based consumer health technology brand making connected blood pressure monitors, pulse oximeters, and thermometers. Founded around 2010 and distributed through Apple Stores, Amazon, and major retailers globally, it targets health-conscious consumers seeking affordable home health monitoring.
iROCKER, based in Austin, TX and founded in 2013, is one of the top-selling DTC inflatable stand-up paddleboard brands. Its lineup covers entry-level, performance, yoga, and fishing boards, sold via its own website and Amazon. Seasonal Meta ad campaigns drive the bulk of summer-sport DTC volume.
iRestore (by iglowlaser.com) is a Los Angeles-based hair growth technology brand founded in 2011 that produces FDA-cleared low-level laser therapy (LLLT) helmets for androgenetic alopecia. The brand's clinical trial data (51% increase in hair count) serves as the primary advertising claim, and it holds strong Amazon bestseller status in the hair growth device category.
iRhythm is a medical technology company known for its Zio wearable cardiac monitoring patches, used to detect irregular heart rhythms through ambulatory ECG monitoring. The company works primarily with healthcare providers and health systems. It advertises across Meta placements to support its healthcare marketing.
iUnik is a Seoul-based K-beauty brand founded in 2018, known for ingredient-minimal formulations at entry-level price points. Its Propolis Vitamin Synergy Serum and Beta-Glucan Power Moisture Serum are community favorites on iHerb and Amazon, particularly popular with K-beauty beginners and sensitive-skin users.
illiyoon is AmorePacific's ceramide-focused body and skincare brand, founded in 2013. Targeted at sensitive, eczema-prone, and baby-adjacent skin concerns, the brand's Ceramide Ato Cream is a perennial bestseller in Korean pharmacies and Olive Young. The brand has expanded internationally, often positioned as a Korean alternative to CeraVe in the ceramide skincare segment.
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