Nigerian contemporary African print womenswear since 2015 — modern Ankara and aso-ofi designs sold DTC globally to diaspora and African fashion lovers.
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See all ads on AdLibrary →Founded in 2015 by Yetunde Sarumi, this Nigerian womenswear brand creates contemporary fashion using traditional African prints — Ankara, Aso-ofi and hand-embroidered fabrics — inspired by the designer's Nigerian heritage. Available DTC online and through Etsy, the brand serves the global African diaspora seeking elegant modern interpretation of Yoruba textile traditions. Also searched as Yetunde.
Yetunde Sarumi relies on strong visual editorial content showcasing the richness of African print fabrics in contemporary silhouettes. Diaspora community targeting on Meta and Etsy organic search drives discovery. See their campaigns at AdLibrary.
Instagram is the primary platform, with high-impact fashion photography showcasing African print womenswear. Nigerian diaspora communities in the US and UK are core audiences. Event season campaigns (Nigerian cultural festivals, weddings) are key conversion moments.
Cultural pride ('celebrate your African heritage'), elegance and modernity ('African prints, modern silhouettes'), diaspora identity, and occasion-wear positioning for Nigerian cultural events and weddings are the core creative themes.
Yetunde Sarumi illustrates how diaspora community identity can be a powerful DTC growth lever. For fashion brands targeting diaspora consumers, calendar-aligned campaigns around culturally significant events (Nigerian Independence Day, Owambe season) dramatically improve relevance and conversion rates.
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