Sundays Furniture designs minimalist, high-quality, and family-friendly furniture designed for relaxed living, featuring modular sofas and durable, beautiful materials.
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See all ads on AdLibrary →Sundays is a Vancouver-based modular furniture brand founded in 2019 by a team of furniture industry veterans. The brand makes sofas and sectionals using outdoor-grade performance fabrics with removable, washable slipcovers — the LiveLife fabric line is stain-resistant, moisture-repellent, and designed for households with kids and pets. The modular Get Together collection can be configured for both indoor and covered outdoor spaces. Also searched as Sundays.
Sundays' advertising leads with lifestyle over specs: families using sofas on covered patios, kids piling on washable cushions, pets allowed on the couch because the slipcovers come off. The 'furniture for real life' angle resonates with parent buyers frustrated by sofas that demand careful behavior. Performance fabric demonstrations and spill-resistance tests are highly effective video ad formats. See their creatives at AdLibrary.
Facebook targets parents and pet owners aged 28-45 furnishing family homes. Instagram ads showcase the indoor-outdoor versatility and clean Scandinavian-influenced aesthetic. Washable slipcover demos and 'kid test' videos perform well organically and as paid units. The Canadian origin with US expansion means cross-border shipping messaging appears in US-targeted ad copy.
Copy pillars: durability ('outdoor-grade fabrics, indoor comfort'), family-proofing ('washable, stain-resistant, dog-approved'), modularity ('configure it for your space'), and longevity ('furniture made to last'). 'LiveLife' branding for the performance fabric line appears as a product descriptor in ads, building the sub-brand alongside the main Sundays identity. Family-proof framing dominates holiday gifting campaigns.
Sundays identified a gap: premium-looking furniture that actually survives family life. Most competitors force a choice between beautiful and durable; Sundays collapses that trade-off. The washable slipcover demo is a perfect ad unit — show the spill, show the wash, show the clean sofa. For brands solving functional pain points in aspirational categories, the demonstration ad is always the highest-converting format.
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