Sir the Label creates minimalist, high-quality wardrobe essentials, matching sets, and resort wear inspired by a 1970s aesthetic.
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See all ads on AdLibrary →SIR the Label is an Australian contemporary fashion brand selling women's ready-to-wear clothing with a relaxed, resort-inspired aesthetic. Founded by twin sisters Nikita and Sara Sakr, it sells direct-to-consumer online and through international retail stockists.