Discover SIR The Label's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Style-conscious women who buy relaxed, elevated Mediterranean-inspired pieces.
B2C · Mostly women · Ages 25-34, 35-44 · Luxury · 51-200 employees · Mid-market
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See all ads on AdLibrary →SIR The Label is a Sydney contemporary womenswear brand founded by Nikki Campbell and Sophie Coote in 2015. Known for effortless Mediterranean-inspired silhouettes — linen, earthy tones, minimal prints — the label built a cult Instagram following before expanding internationally via DTC and wholesale, stocked in major retailers across the US, UK, and AU. Also searched as SIR.
