Scalpers blends Andalusian elegance with modern casualwear, running performance paid social to fuel DTC growth across Spain, Portugal and Latin America.
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See all ads on AdLibrary →Scalpers is a Seville-founded premium menswear brand established in 2007 by the Duke of Feria. Starting with tailored suits and signature loafers, it has grown into a 300+ point-of-sale European retailer offering men's, women's and kidswear, with a growing DTC e-commerce channel and loyalty-driven CRM.
Scalpers runs a seasonal paid-social playbook centred on aspirational lifestyle imagery — sun-soaked settings, clean tailoring, and confident male archetypes. Campaigns lean into new-collection drops with short-form video on Reels and Stories, using urgency copy ('New season. New rules.') to push DTC conversions. Retargeting sequences recapture abandoned carts with product-specific dynamic ads. Browse their full creative archive at <a href="https://adlibrary.com?q=Scalpers&type=3">AdLibrary</a>.
Instagram is Scalpers' primary paid channel, with carousel and single-image formats dominating mid-funnel spend. Facebook targets an older 30–50 affluent male demographic with collection ads. The brand also runs CRM-backed lookalike audiences seeded from its loyalty programme to drive cost-efficient acquisition across the Iberian Peninsula and key Latin American markets.
Copy is concise, confident and occasionally ironic — a nod to the brand's 'jet set' origins. Recurring themes: wardrobe investment ('Pieces that outlast trends'), occasion dressing ('From boardroom to terrace') and seasonal newness. Visuals favour warm Mediterranean light, natural fabrics in movement, and aspirational social settings rather than studio shots.
Scalpers demonstrates how a heritage brick-and-mortar brand can build a profitable DTC layer without cannibalising retail. Key takeaways: anchor paid social to loyalty programme CRM for efficient retargeting; use culturally specific aspirational imagery rather than generic luxury codes; and expand internationally via paid social before physical retail to test demand with lower risk.
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