Sipsmith opened London's first copper-pot distillery in 200 years in 2009, lit the fuse for the British craft gin revolution, and was acquired by Beam Suntory in 2016 while keeping its artisan soul.
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See all ads on AdLibrary →Sipsmith was founded in 2009 by Sam Galsworthy, Fairfax Hall and Master Distiller Jared Brown — the first London copper-pot distillery to open in 189 years. The brand pioneered the British craft gin revival and was acquired by Beam Suntory in December 2016. It maintains a Chiswick distillery, a DTC gifting arm and an active membership community.
Sipsmith's advertising leans into its origin story: the moment they convinced the HMRC to allow a small copper-pot still is literally the beginning of the craft gin era. Ads blend heritage and personality — the still named Prudence features prominently — with the warmth of a founder-led brand despite now being Beam Suntory-owned. Gifting campaigns around Christmas drive significant DTC revenue. See Sipsmith's current ad creative in the Sipsmith ad library.
Facebook drives gifting and direct purchase campaigns around peak seasonal windows. Instagram showcases the Chiswick distillery, cocktail inspiration, and the brand's VJOP (Very Junipery Over Proof) and flavoured range extensions. The brand runs strong content around the Gin O'Clock concept, which performs consistently well in engagement-led campaigns.
Copy is warm, slightly old-fashioned British wit — appreciating that gin is both an institution and a pleasure. 'Prudence, our first copper pot still' appears frequently as a brand anchor. Holiday and gifting copy leads with the emotional gift ('For the gin lover in your life') before price or product. Product range expansion (Sloe Gin, VJOP, Orange & Cacao) generates launch ad moments.
Sipsmith shows that a brand can survive acquisition without losing the artisan identity that made it valuable. By keeping the Chiswick distillery as a tangible physical proof point, and maintaining the founder-tone in communications, they have preserved brand equity post-acquisition. For marketers navigating acquired brand management, physical authenticity markers — a real place, a named still — are harder to strip away than verbal claims.
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