Stio designs beautiful, functional outdoor apparel inspired by mountain life in Jackson Hole, perfect for active lifestyles and epic adventures.
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See all ads on AdLibrary →Stio is a Jackson Hole-based outdoor apparel brand founded in 2012, selling technical mountain clothing direct-to-consumer. Known for reviving the print catalog format and its Basecamp loyalty program, Stio builds repeat purchase through community and aspirational mountain content.
Stio's advertising leans into the aspirational Jackson Hole lifestyle — mountain vistas, ski touring, and backcountry adventure photography. Their creative consistently centers authentic athlete imagery over studio shots. The brand uses seasonal paid social to drive catalog requests, converting cold audiences into warm email subscribers before selling. Browse Stio's active ads on AdLibrary to see how they balance brand and performance creative.
On Facebook and Instagram, Stio runs a mix of prospecting creative featuring hero outdoor imagery and retargeting ads promoting their Basecamp loyalty program. They favor carousel formats for showcasing technical outerwear collections and single-image ads for seasonal hero pieces. Story placements drive catalog sign-ups.
Copy themes center on place identity ('Born in the Tetons'), technical performance language, and the emotional pull of mountain living. Stio avoids heavy discount messaging, instead anchoring value in craftsmanship and local heritage. Urgency is driven by season and limited colorways rather than percentage-off promotions.
Stio proves the print catalog is a viable DTC retention tool in a digital-first era — catalog recipients show higher LTV than email-only customers. Their Basecamp program uses experiential rewards (guided ski tours, events) that money can't easily buy, creating loyalty that outlasts points schemes. Place-based brand identity is a sustainable moat.
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