Skims is a solutions-oriented brand creating next-generation underwear, loungewear, and shapewear designed to enhance and flatter every body shape and size.
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See all ads on AdLibrary →Skims is an American shapewear, loungewear, and apparel brand founded by Kim Kardashian in 2019, selling body-inclusive shapewear, underwear, and clothing through direct-to-consumer e-commerce and select retail partners. The brand is known for size-inclusive fits and frequent celebrity-driven product drops. It advertises extensively across Meta placements.
Skims advertises shapewear and basics as a fashion category rather than a corrective one. Founded by Kim Kardashian in 2019, the brand builds creative around size-inclusive fits, a wide range of skin-tone-matched shades, and frequent collection drops. Product ads show everyday pieces such as underwear, loungewear, and bras on varied body types, with the shapewear heritage as proof of fit. Celebrity and creator associations add reach, while product-led imagery keeps the focus on the garment. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Skims uses polished editorial stills, short fashion-style videos, and carousel formats to show multiple colors and sizes of a single style. Collection launches and limited drops create natural urgency for refreshed creative. Because the line spans women's and men's apparel, the brand can segment audiences by category, from shapewear to loungewear to basics, and tailor each placement to a distinct purchase intent.
Copy themes: (1) size-inclusive fit across a broad size range; (2) color and nude shades for many skin tones; (3) comfort-first loungewear and everyday basics; (4) new drops and collaborations. On TikTok, expect try-on, fit-check, and styling formats from creators. Tone is minimal, confident, and aspirational, with short copy that lets the imagery lead. Short, benefit-first lines keep the focus on fit.
Skims's cross-platform lessons center on brand consistency: a neutral, minimalist visual identity makes ads recognizable in feed, search, and video. Search ads for apparel typically capture high-intent terms like shapewear and loungewear, while YouTube and creator content handle discovery. The main takeaway for fashion marketers is that a strong brand look, repeated across every placement, lets product drops and collaborations land with an audience that already recognizes the creative.
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