Splits59 designs sleek, high-performance activewear blending vintage runway style with modern tech fabrics for yoga, running, and daily athleisure.
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See all ads on AdLibrary →Splits59 is a Los Angeles premium activewear brand founded by the Lewendon family, known for technical yoga and studio wear. Their DTC pivot from wholesale brought strong margin improvement while retaining the brand's loyal LA fitness-community customer base.
Splits59's paid media targets the affluent LA fitness consumer with studio-quality imagery and fabric-performance copy. Their DTC transition allowed them to invest saved wholesale margin into paid acquisition. Explore Splits59 ads on AdLibrary.
On Meta platforms, Splits59 runs clean, polished editorial-style ads with product-feature callouts. Their audience targeting skews toward LA, NYC, and Miami fitness demographics, with strong lookalike performance from their existing loyal customer list.
Copy emphasizes technical fabric features, studio-to-street versatility, and California lifestyle. Premium positioning is maintained by avoiding discount language and using quality-signal words like 'crafted,' 'designed,' and 'performance-tested.'
Splits59's wholesale-to-DTC transition demonstrates how cutting out retail middlemen can fund paid acquisition while maintaining brand equity. Their long customer tenure shows that consistent quality is itself a retention strategy.
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