LA women's activewear brand pioneering full inclusive sizing, acquired by Levi's in 2021 as a DTC model.
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See all ads on AdLibrary →Beyond Yoga is an LA-based women's activewear brand that pioneered inclusive sizing across its entire product line from launch. Acquired by Levi Strauss & Co. in 2021, their inclusive brand narrative has been a consistent paid media performance driver. Also searched as Beyond.
Beyond Yoga's inclusive sizing is woven into every ad — models across the size spectrum appear in the same product shots, signaling genuine inclusion rather than tokenism. This approach drives above-average engagement from size-diverse audiences. Explore Beyond Yoga ads on AdLibrary.
On Meta, Beyond Yoga runs both aspirational lifestyle shots and customer-testimonial style videos. Their size-inclusive casting is a consistent signal across all paid creative that competitors with 'extended sizes' messaging cannot authentically replicate.
Copy themes: softness, inclusive movement, 'feels like nothing else,' and empowerment without body-specific language. They avoid 'flattering' or 'slimming' language entirely — a deliberate brand-voice choice that resonates with their audience.
Beyond Yoga demonstrates that inclusive sizing built into the core product line — not bolted on — enables authentic advertising that earns trust from a size-diverse audience and converts at higher rates than performative inclusion.
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