Pet owners treat their animals as family, and pet advertisers know it. The directory includes fresh food brands like The Farmer's Dog, Ollie, Nom Nom and Spot & Tango, supplements and treats such as Zesty Paws and Pet Honesty, smart devices like Fi, Furbo, Whistle and Litter-Robot, and services such as BarkBox and Bond Vet. Studying their ads shows how emotional storytelling and clear product proof work together in a subscription-heavy category.
Atlas Pet Co was founded in 2016 in Denver, CO by Brian Billman to make adventure-ready dog gear that performs in real outdoor conditions. The brand focuses on collars, harnesses, and leashes engineered for durability and safety in rugged terrain, targeting the growing segment of active outdoor dog owners. Also searched as ATLAS Pet.
Awoo was founded around 2020 by Mallory MacDonald and Francine Evans — jewelry industry designers who bonded over their black rescue dogs and built a sustainable pet accessories brand using their supply chain ethics expertise. All products use GRS-certified recycled polyester turned from post-consumer plastics.
BarkBox was founded in 2011 by Matt Meeker, Carly Strife, and Henrik Werdelin in New York and pioneered the pet subscription box category. The brand delivers monthly themed boxes of dog toys and treats with a deeply playful brand voice, and has expanded into retail through Target and a public company (BARK Inc.) structure.
Bella & Duke is a UK-based pet food brand selling raw and fresh dog food delivered direct-to-consumer through a subscription model. It positions its products as a natural, biologically appropriate alternative to conventional kibble. The brand advertises across Meta placements targeting dog owners.
Bellfor is a German pet food brand selling premium dry and wet dog food along with supplements and treats, sold direct-to-consumer online. It positions itself around grain-conscious recipes and tailored nutrition plans for dogs with specific health or dietary needs.
Blink is a brand name used across several categories; in an ecommerce context it most commonly refers to eye care or beauty-adjacent products sold direct-to-consumer. Based on the available listing information, it positions itself as a consumer product brand advertising through Meta placements. Further specifics on its exact product line were not confidently identifiable.
Bond Vet is a New York-based modern veterinary clinic chain co-founded in 2019. It targets urban pet parents with design-forward clinics, same-day appointments, and a digital-first booking experience layered over traditional full-service care. Also searched as Bond.
Bramble is a pet products brand offering items for dogs and cats within the pet care and accessories category, sold direct-to-consumer online. It positions itself among newer entrants in the pet lifestyle and wellness space. Bramble advertises across Meta placements to build its online customer base.
Butternut Box is a UK fresh dog food subscription brand founded in 2016 by Kevin Glynn and David Nolan. The brand delivers vet-formulated wet meals portioned to each dog's individual needs. It became the UK's fastest-growing premium pet food brand, using Meta performance marketing, TV campaigns, and dog owner community content to build one of the UK's largest DTC pet subscription businesses. Also searched as Butternut.
Catlink is a pet-tech brand selling self-cleaning, app-connected litter boxes designed to automate waste disposal and monitor cat health metrics like weight and bathroom frequency. The brand targets cat owners looking for convenience and health tracking through smart home pet devices. It sells primarily direct-to-consumer online and through major e-commerce marketplaces.
Darwin's Pet is a subscription-based raw and natural pet food brand offering fresh, gently raw meals for dogs and cats delivered directly to customers, formulated by veterinary nutritionists. It positions itself in the fresh and raw feeding segment of the pet food category. Darwin's Natural Pet Products advertises across Meta placements to grow its subscription base.
Different Dog is a UK artisan fresh dog food subscription founded in 2017 by husband-and-wife team Charlie and Alex Thurstan in Shropshire. Hand-cooked in small batches from fresh ingredients, the brand has B Corp certification and raised €11.7m in 2025 to expand production capacity in Telford. Also searched as Different.
Drools is a Mumbai-based pet food brand founded in 2010 by Fahim Sultan and Barun Aggarwal. India's fastest-growing domestic pet nutrition company, it offers science-backed dry food, wet food, and treats for dogs and cats, competing directly with imported premium brands at significantly lower price points.
Edgard & Cooper is a Belgian pet food brand founded in 2016 that sells natural, high-meat-content dog and cat food through retail and online channels across Europe. The brand emphasizes fresh, ethically sourced ingredients and recyclable packaging, positioning itself as a premium alternative to mass-market pet food.
Fable Pets was founded in 2019 in San Francisco by Marshall Mosher and Nik Blanchet to make minimalist, durable dog goods with genuine sustainability credentials. The DTC-only brand operates a tight product line of collars, harnesses, bowls, and beds designed to last a dog's lifetime. Also searched as Fable.
Fera Pets is a pet health and wellness brand offering supplements and natural remedies for dogs and cats, sold direct-to-consumer online and through pet retailers. It positions itself in the functional pet supplement category, addressing needs like joint health, anxiety, and digestion. Fera Pets advertises across Meta placements to reach pet owners.
Fi was founded in 2018 in New York by Jonathan Bensamoun to build the smartest dog collar on the market. The Fi collar features LTE GPS tracking, step counting, and a sleep monitor, backed by a subscription plan — positioned as the Apple Watch equivalent for dogs with a clean, modern aesthetic.
Finn makes personalized dog supplement subscription packs with premium DTC branding that feels more like a human wellness company than a pet brand. Based in New York, Finn targets millennial and Gen Z dog parents who value aesthetics and clean ingredients, competing on brand identity as much as product efficacy.
Forthglade is a Devon-based natural wet dog food brand founded in 1971 by Basil Palmer and Doug Wilkins, making it one of the UK's original natural pet food pioneers. All food is manufactured at its Okehampton factory using high-quality British ingredients. The brand achieved B Corp certification in 2025.
Front of the Pack (FOTP) makes vet-formulated dog supplements and air-dried food, distinguished by actually running clinical trials on their products — a first in the DTC pet supplement category. Co-founded by Christopher Wilkinson and Neil Hutchinson, FOTP targets analytical dog owners who demand evidence, not just claims. Also searched as Front.
FrontOfPack is an ecommerce brand in the food and consumer goods space, with a name suggesting a focus on front-of-package nutrition labeling or transparency. Specific details about its exact product line are not confidently known. It advertises on Meta placements as part of its direct-to-consumer marketing strategy.
Frontier Pets is an Australian pet food company selling raw and complementary dog and cat food products through retail and online channels. It positions its products around species-appropriate, minimally processed nutrition. The brand advertises across Meta placements to support retail and ecommerce distribution.
Furbo was founded in 2016 and is headquartered in Taiwan. The brand's dog camera with treat-tossing capability transformed the pet camera category by making remote dog interaction possible. The treat-toss feature generates automatic UGC from dog owners filming their pets' reactions, creating a self-reinforcing social media loop.
Halo Pets is a pet food brand offering natural and holistic dog and cat food, treats, and supplements, sold through pet specialty retailers and online. It positions itself in the premium, ingredient-transparent segment of the pet nutrition category. Halo advertises across Meta placements as part of its consumer marketing.
Heads Up For Tails (HUFT) is a New Delhi-based premium pet lifestyle brand founded in 2008 by Rashi Narang. India's first dedicated premium pet retail and DTC brand, it offers handcrafted accessories, curated nutrition, and grooming services across its own stores and online platform. Also searched as Heads.
HolistaPet is a pet wellness brand selling CBD-infused treats, oils, and supplements for dogs and cats, sold direct-to-consumer online. It positions itself within the natural pet health and CBD supplement category.
Honest Paws sells CBD oils, chews, and treats for dogs and cats, positioned as natural wellness support for anxiety, pain, and mobility. The brand invested heavily in third-party lab testing transparency and educational content to overcome regulatory and consumer skepticism around CBD pet products. Also searched as Honest.
Just Russel launched in Belgium in 2020 with a focus on breed-specific personalised dog and cat food delivered directly to the customer. By removing pet-store margins, the brand saves customers up to 30% versus equivalent premium food. The brand grew 4,483% to win Deloitte Digital Commerce Fast 50 and now serves 100,000+ customers across four countries. Also searched as Just.
JustDogs is an Indian pet care retailer selling dog food, accessories, and grooming products, along with pet daycare and grooming services. The brand operates through stores and e-commerce in India, advertising across Meta placements.
JustFoodForDogs (JFFD) makes human-grade whole-food dog meals backed by clinical nutrition studies and sold through DTC subscription and Petco pantry locations. Their open-kitchen retail concept lets shoppers watch meals being prepared, a powerful trust-building differentiator.
KatKin was founded in 2019 by siblings Brett and Nikki O'Farrell as the UK's first fresh cat food subscription. Vet-developed tailored meal plans are delivered frozen, with the company having delivered over 100 million fresh meals. KatKin raised $50m in Series C funding in December 2025.
King Kanine is a pet CBD brand offering hemp-derived oils, treats, and topical products for dogs and cats, sold direct-to-consumer online. It positions itself in the natural pet wellness and CBD supplement category.
KitNipBox was founded in 2014 in New York by Michael Bracewell as the cat-focused equivalent of BarkBox. The monthly subscription delivers 5-7 cat toys, treats, and accessories themed around the month's selection, serving the large underserved segment of cat-owner households.
Lily's Kitchen is a UK organic pet food brand founded in 2008 by Henrietta Morrison, initially to improve the diet of her own dog. Now owned by Nestlé Purina, it is distributed in major UK supermarkets and pet retailers alongside its DTC channel, and covers both cats and dogs. Also searched as Lily's.
Litter-Robot was founded in 1999 by Brad Baxter in Michigan and has operated for over 25 years as the leading self-cleaning automatic cat litter box. The brand sells directly to consumers at a premium price point with a subscription model for refill supplies, and has maintained category leadership through consistent product innovation.
Lyka is an Australian pet food company selling fresh, human-grade dog food delivered direct-to-consumer via subscription. It positions itself against traditional kibble brands with an emphasis on fresh ingredients and portion customization. The brand advertises across Meta placements to acquire subscription customers.
Maev makes human-grade raw dog food in a bar format — pre-portioned, frozen, and designed with the aesthetic restraint of a premium skincare brand. Founded in Austin by Katie Spies, Maev reported 20% MoM growth and 92% first-box retention, attracting $9M in funding for its design-first approach to raw feeding.
Maxbone was founded in 2016 by Parisa Fowles-Pazdro in New York to bring genuine fashion luxury to the dog accessories market. Known for designer collaborations and seasonal collections, Maxbone distributes through DTC, luxury boutiques, and select department stores, positioning dogs as fashion subjects.
Meowbox was founded in 2013 in Vancouver, BC by Olivia Canlas and Ryan Leishman. The monthly cat subscription box differentiates from competitors by donating a meal to a shelter cat with every box sold, building a mission-driven community of cat owners who subscribe partly out of charitable motivation.
Native Pet makes whole-food dog supplements in powder form — omega powders, probiotic blends, and joint support — using clean, recognizable ingredients. The brand targets pet parents who read labels carefully and reject synthetic additives, competing on ingredient transparency rather than flavor or format.
Nom Nom (now owned by Mars Petcare) delivers vet-formulated fresh meals for dogs and cats, backed by a proprietary microbiome research program. The brand differentiates on science and clinical validation rather than just ingredient quality, appealing to data-driven pet parents. Also searched as Nom.
Ollie was founded in 2016 in New York to deliver personalized, human-grade fresh dog food on subscription. The brand competes directly with The Farmer's Dog for the health-conscious dog owner segment and has raised significant venture capital to fund its high-spend growth model.
Open Farm was founded in 2014 in Toronto by Isaac Langleben and Jacqueline Prehogan to bring radical supply chain transparency to pet food. Every ingredient is traceable to its source farm via QR code on the packaging. The brand sells DTC, through Chewy, and in independent pet specialty retailers across North America.
P.L.A.Y. (Pet Lifestyle And You) was founded in 2009 in San Francisco by Gila and Ron Kurtz to create eco-conscious, beautifully designed dog beds and toys. Products use recycled PET fill and sustainable materials, and the brand distributes through DTC, Chewy, Amazon, and independent pet stores.
Pawp is a US pet wellness membership offering unlimited virtual vet access and a $3,000 emergency fund for one flat monthly fee. Founded around 2020, it targets millennial pet parents who want predictable costs without traditional insurance complexity.
Pedigree is a global dog food brand selling dry kibble, wet food, and treats for dogs. Owned by Mars, Incorporated, the brand is sold through grocery, pet specialty, and e-commerce retailers worldwide, advertising across Meta placements.
Penelope's Bloom is a pet care brand selling grooming, wellness, and supplement products for dogs, sold primarily direct-to-consumer online. It operates within the growing premium pet care and pet supplement category.
Pet Circle is Australia's largest online pet retailer, founded in Sydney in 2011. The brand scaled to $350M+ revenue by combining vet-endorsed content marketing, autoship subscription discounts, and a VIP loyalty program that drives high repeat-purchase rates across cats, dogs, and small animals. Also searched as Pet.
Pet Honesty makes soft-chew dog supplements for joints, digestion, skin, and anxiety, sold aggressively through both DTC and Amazon. The brand built massive review volume on Amazon that drives organic ranking and lends social proof to paid Meta ads, creating a powerful dual-channel flywheel. Also searched as Pet.
PetLab Co. is a pet health and wellness brand selling chews, supplements, and dental care products for dogs, marketed heavily through direct-to-consumer digital advertising. It positions itself in the functional pet supplement category with products targeting joint health, dental hygiene, and skin and coat.
PetSafe is a pet products brand offering a wide range of devices including electronic fences, training collars, automatic feeders, and pet doors. The company has a long-standing presence in the pet technology category, selling through major retailers as well as its own online store. It targets pet owners seeking containment, training, and automation solutions for dogs and cats.
Petaluma is a pet food and pet products brand operating in the pet care industry, offering items for dogs and cats sold online and through retail channels. It positions itself within the premium pet nutrition and accessories category. Petaluma advertises across Meta placements to reach pet-owning consumers.
Petcube was founded in 2012 in Ukraine (later incorporated in the US) by Alex Neskin, Andrey Klen, and Yaroslav Azhnyuk. The brand offers interactive pet cameras featuring built-in laser play and treat dispensing, with a subscription plan that adds access to licensed veterinarians via video chat.
Petkit is a pet-tech brand offering a range of smart pet products including automatic feeders, water fountains, and self-cleaning litter boxes, often connected via a companion app. The brand targets tech-forward pet owners seeking automation and health monitoring for their pets. It sells through its own site as well as major e-commerce marketplaces.
Petlibro was founded around 2019 in Shenzhen, China as an automatic pet feeder brand targeting the growing smart pet tech segment. The brand rose quickly through Amazon's ranking system with competitive pricing, strong app-controlled features, and aggressive review generation, becoming a top seller in the automatic feeder category.
Petly CBD is a pet wellness brand selling CBD oils and supplements formulated for dogs and cats, sold direct-to-consumer online. It competes within the pet CBD supplement category targeting owners seeking natural wellness options for their pets.
Pets Deli was founded in 2017 in Berlin as a subscription-first premium pet food DTC brand, offering fresh and freeze-dried food for dogs and cats. The company operates multiple revenue streams: DTC online subscription, direct webshop, offline flagship stores, and selected retail chain partnerships. Also searched as Pets.
Petzyo is an Australian pet products ecommerce brand selling dog and cat food, treats, and accessories direct-to-consumer online. It targets pet owners seeking convenient online ordering of everyday pet supplies. The brand advertises across Meta placements to drive ecommerce sales.
Pooch & Mutt is a Brighton-founded health-led dog food and supplement brand, launched in 2009 by Guy Blaskey. It is sold DTC via subscription and through Pets at Home, with product lines built around specific functional outcomes including joint care, calming, skin and coat, and gut health. Also searched as Pooch.
PupBox was founded in 2015 in San Francisco by Ben and Ariel Zvaifler and acquired by Petco. The subscription box is uniquely age-specific — products and training guides are curated for the puppy's exact developmental stage at time of delivery, solving the irrelevance problem that generic subscription boxes create for puppies at different life stages.
Pure Pet Food is a West Yorkshire-based air-dried natural dog food subscription founded in 2013 by Daniel Valdur Eha and Mathew Cockroft. Made from locally sourced UK ingredients, the brand competes on natural provenance and strong subscription retention, backed by £15m investment secured in 2024.
Purina is a major global pet food brand selling dry and wet food, treats, and pet care products for dogs and cats. Owned by Nestlé, the brand is sold through grocery, pet specialty, and e-commerce retailers worldwide, advertising across Meta placements.
Republic of Cats is an e-commerce brand selling cat food and related pet products, positioned toward cat owners seeking tailored nutrition options. It operates as a direct-to-consumer subscription or online retail brand advertising across Meta placements.
Royal Canin is a global pet food brand selling breed- and health-specific dry and wet food for dogs and cats. Founded in France and now owned by Mars, Incorporated, the brand is sold through veterinary clinics, pet specialty retailers, and e-commerce worldwide, advertising across Meta placements.
Scratch Pet Food was founded in Melbourne in early 2018 by Mike Halligan and Doug Spiegelhauer (ex-big pet food). The brand offers a subscription-only dry dog food service made with 98% Australian ingredients, personalised to each dog's size, age, and activity level. Scratch uses direct-response Meta ads with quiz-based personalisation to drive subscription acquisition and has been recognised in SmartCompany's Smart50 for its rapid growth. Also searched as Scratch.
Smarty Pear is a pet-tech brand selling smart, self-cleaning litter boxes and connected pet care devices aimed at automating litter maintenance and tracking cat health data. The brand positions its products in the growing smart home pet-tech category. It sells primarily direct-to-consumer online.
Spot & Tango delivers fresh and air-dried dog food via subscription, targeting pet parents who want human-grade nutrition without full raw-food complexity. Their UnKibble format — air-dried into a kibble-like texture — bridges conventional and fresh feeding, making the brand uniquely accessible. Also searched as Spot.
Sundays for Dogs was founded in 2019 by Tory and Michael Waxman — Tory is a veterinarian — to create the simplest healthy dog food upgrade possible. Their air-dried USDA beef food requires no refrigeration or preparation, positioning it as the bridge between inconvenient fresh food and nutritionally inferior kibble. Also searched as Sundays.
Supertails is an Indian pet care e-commerce platform selling pet food, accessories, and wellness products, alongside veterinary consultation services. The brand sells direct-to-consumer online across India, advertising across Meta placements.
Tails.com is a UK-based direct-to-consumer pet food company that formulates personalized dog food recipes based on a dog's breed, age, activity level, and health needs. Customers complete an online questionnaire and receive tailored kibble delivered by subscription. It advertises heavily across Meta placements to acquire subscribers.
The Farmer's Dog was founded in 2014 by Brett Podolsky and Jonathan Regev after Brett's dog recovered on home-cooked food. The brand delivers personalized, USDA-compliant fresh dog food on subscription and became famous for their 2023 Super Bowl ad 'Forever,' a tearjerker about a dog's whole life with its owner. Also searched as The.
Tractive was founded in 2012 in Pasching, Austria by Michael Hurnaus, Dariusz Domagalski, and Wolfgang Reinisch. The brand offers GPS pet tracking subscriptions for both dogs and cats globally, with real-time location tracking and activity monitoring delivered via a lightweight waterproof device.
Untamed makes high-meat, natural cat food delivered to your door — food cats go wild for.
V-dog is a brand of vegan dog food and treats made from plant-based protein sources, sold online and through pet specialty retailers. It positions itself within the plant-based and alternative-protein segment of the pet food category. V-dog advertises across Meta placements to reach pet owners seeking vegan pet nutrition.
Vetster is a Canadian pet telemedicine marketplace founded in 2020 that connects pet owners with licensed veterinarians for on-demand video appointments. Operating across Canada and the US, it uses a pay-per-visit model with no subscription required.
We Feed Raw is a pet food brand offering raw and minimally processed meals for dogs and cats, sold direct-to-consumer online with subscription delivery options. It positions itself in the raw and species-appropriate feeding segment of the pet food industry. We Feed Raw advertises across Meta placements to grow its subscriber base.
Whiskas is a global cat food brand selling dry food, wet food, and treats for cats. Owned by Mars, Incorporated, the brand is sold through grocery and pet retail channels worldwide, advertising across Meta placements.
Whisker is the Auburn Hills, Michigan company behind Litter-Robot — the premium automated self-cleaning litter box that defined the category. Founded around 2000, the brand has expanded under the Whisker name to include other smart pet products. Litter-Robot sells at $500–$700+ DTC with a subscription waste drawer liner refill model.
Whistle was founded in 2012 in San Francisco and acquired by Mars Petcare in 2016. The brand's GPS and health-tracking pet wearable integrates activity monitoring, sleep tracking, and vet telehealth, distributed across PetSmart, Petco, Target, Chewy, and Amazon — the broadest retail reach in the GPS pet wearable category.
Wiggles is an Indian pet care brand selling pet food, grooming products, and accessories for dogs and cats. The brand sells through e-commerce and retail channels in India, advertising across Meta placements.
Wild Earth makes fungi-protein dog food using koji as a sustainable, complete protein alternative to meat. Founded by biohacker Ryan Bethencourt and featured on Shark Tank, the brand targets eco-conscious pet parents who want to reduce their dog's carbon pawprint without sacrificing nutrition.
Wild One was founded in 2018 by Amy Lo and Jo Zhu to bring genuine design thinking to dog accessories. The New York brand offers collars, harnesses, leashes, and bowls in a minimal, neutral palette with premium materials, targeting urban dog owners who treat their pets as lifestyle extensions.
Wuffes makes dog health supplements covering joint, calming, gut and allergy support with vet-formulated blends.
YuMOVE is the market-leading dog joint supplement brand from Lintbells, founded in Hertfordshire in 2006 by Dr John Howie and John Davies. With 84% vet recommendation rate and 20 years of research, it is sold DTC via subscription and through veterinary practices and pet retail.
Zesty Paws is one of the best-selling dog supplement brands on Amazon, with tens of thousands of reviews per SKU. Acquired by H&H Group for $610M in 2021, the brand built its dominance through Amazon algorithm optimization and review velocity before layering in Meta DTC advertising and major retail expansion. Also searched as Zesty.
Zigly is an Indian pet care brand selling pet food, grooming products, and accessories, alongside pet services such as grooming and vet consultations. The brand operates through retail stores and e-commerce in India, advertising across Meta placements.
Emotion leads. Fresh pet food brands like The Farmer's Dog, Ollie and Nom Nom tell stories about health, longevity and love for a pet, then explain what makes the food different: fresh ingredients, vet formulation and personalized portions. A simple online quiz and a starter offer typically carry the viewer to checkout. Open Farm and Scratch Pet Food stress transparency and sourcing. Supplement brands such as Zesty Paws and Pet Honesty address specific concerns, like joints, skin or digestion, using customer reviews and product demos. Smart pet devices, including Fi, Furbo, Whistle, Tractive and Litter-Robot, sell peace of mind and convenience, showing the pet in everyday scenes. BarkBox uses playful, humorous creative around gifts and treats. Across the category, real pets, owner testimonials and subscription savings appear again and again.
Watch the opening shot. Pet ads often begin with the animal, because a dog or cat on screen grabs attention. Compare how brands then move to the product: a bowl, a pouch, a device or an unboxing. Look at the proof. Vet endorsements, ingredient breakdowns, before-and-after stories from owners and transparent sourcing all serve as trust signals. Note which brands talk about health outcomes and how carefully they phrase them. Examine offers. Starter boxes, personalized plans, subscription discounts and trial sizes lower the barrier for a pricey switch. Also compare audience framing: puppy owners, senior dogs, picky eaters and multi-pet homes each need different messages. Reviewing competitor ads reveals which pet life stage or problem is saturated, and which segment, such as cats or specialty diets, has less competition.
The Farmer's Dog, Ollie and Nom Nom lean on emotional pet-parent stories, ingredient and vet-formulation explainers, and personalized plans with a starter offer. Searching a brand in AdLibrary lets you see its active ads side by side, so you can check which formats, hooks and offers it keeps running before you plan your own tests.
Brands like Fi, Furbo, Whistle and Litter-Robot show everyday pet situations, then demonstrate how the device offers convenience or peace of mind, often through app screens. Compare several brands in the same segment and note which hooks repeat, since repeated themes usually signal what the market already responds to and where a distinct angle could stand out.
The directory includes The Farmer's Dog, Ollie, Open Farm, Zesty Paws, BarkBox, Bond Vet, Whisker and Pet Circle, among others. Save the ads that stand out into a swipe file, then group them by format, hook and offer so your team can turn the patterns into concrete test ideas.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
See all ads on AdLibrary →