Forthglade has been making natural dog food in Devon since 1971 — over 50 years of provenance that modern challenger brands cannot replicate, now backed by B Corp certification.
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See all ads on AdLibrary →Forthglade is a Devon-based natural wet dog food brand founded in 1971 by Basil Palmer and Doug Wilkins, making it one of the UK's original natural pet food pioneers. All food is manufactured at its Okehampton factory using high-quality British ingredients. The brand achieved B Corp certification in 2025.
Forthglade's advertising strength lies in a heritage that newer brands cannot fake: 50+ years of making natural dog food in Devon is a credibility story that functions as both proof of quality and proof of commitment. In a market increasingly crowded with startup pet food brands, longevity is a genuinely differentiating claim. The Devon and British provenance narrative taps into the growing consumer preference for local and traceable food. See the full creative archive at adlibrary.com.
Forthglade runs Facebook and Instagram campaigns targeting natural pet food buyers and existing wet food purchasers who may be looking for a cleaner-label upgrade. Subscription-specific ad sets sit alongside broader brand awareness campaigns designed to support in-store presence. The aesthetic leans into natural and pastoral imagery — Devon landscapes, whole food ingredients, happy outdoor dogs — consistent with the brand's heritage and provenance positioning.
Core copy themes: 'made in Devon', 'British-sourced', 'natural ingredients', 'no nasties', '50 years of natural'. The brand frequently references its 1971 founding as evidence of sustained commitment to natural nutrition. B Corp certification (awarded 2025) adds a contemporary ethical dimension to the heritage story. Subscription CTAs emphasise the convenience of regular delivery for a product that dog owners buy repeatedly.
Forthglade is a case study in long-tail heritage marketing: a brand that predates the natural pet food trend by decades can position its founding date as the ultimate authenticity credential when the trend catches up with its values. The lesson for any heritage brand entering or re-entering digital marketing is that longevity, reframed as pioneering commitment rather than age, is a powerful DTC acquisition tool against younger competitors with no track record.
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