Bella & Duke provides raw, natural, and nutrient-rich dog and cat food subscriptions, promoting pet health and raw feeding benefits.
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See all ads on AdLibrary →Bella & Duke is a UK-based pet food brand selling raw and fresh dog food delivered direct-to-consumer through a subscription model. It positions its products as a natural, biologically appropriate alternative to conventional kibble. The brand advertises across Meta placements targeting dog owners.
Bella & Duke sells raw pet food by subscription, and its advertising works as education plus reassurance. Creative shows fresh, portioned raw meals next to happy dogs, framing raw feeding as a natural, biologically appropriate alternative to kibble. The messaging helps sceptical owners understand why raw food might suit their pet. Subscription convenience then removes the practical barrier. Explore their ad creative at AdLibrary.
On Facebook and Instagram, Bella & Duke uses dog-first imagery, short video of meals being served and testimonials from owners. Carousels explain what is inside the food and how delivery works, while introductory offers lower the barrier for a first order. Pet owners respond to emotion, so the dog is always the star, with product visuals in support.
Copy themes: (1) raw, natural food as the way dogs are meant to eat; (2) visible health benefits owners can notice, such as energy and coat condition; (3) subscription ease with delivery to the door; (4) real owner testimonials and stories. Tone is warm and reassuring, with enough explanation to win over owners who are unfamiliar with raw feeding.
Choosing a new dog food is a considered decision, so brand search, YouTube explainers and review content help owners validate Bella & Duke after seeing a social ad. Lessons for pet brands: educate before you sell if the category is unfamiliar, anchor creative on the animal, and make the subscription start feel low-risk. Reviewing these patterns on AdLibrary helps teams adapt what works to their own category.
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