Vetster connects pet owners with licensed vets via on-demand video — no subscription, available 24/7.
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See all ads on AdLibrary →Vetster is a Canadian pet telemedicine marketplace founded in 2020 that connects pet owners with licensed veterinarians for on-demand video appointments. Operating across Canada and the US, it uses a pay-per-visit model with no subscription required.
Vetster's ads lean into the accessibility gap in traditional vet care — specifically nights, weekends, and rural areas with no nearby vet. Creative positions Vetster as the solution to that 2am panic moment when your pet seems unwell. Browse Vetster ads on AdLibrary for their full creative library.
Vetster runs paid social across Facebook, Instagram, and TikTok. Their most effective ad formats are short-form video showing a pet owner connecting with a vet from their couch. App install campaigns run alongside web traffic campaigns targeting pet owner audiences.
Themes: (1) your vet is closed but Vetster isn't, (2) professional vet advice without leaving home, (3) trusted licensed vets, not chatbots. Copy frequently invokes urgency without alarmism — reassurance is a key emotional register.
Vetster's growth shows the power of timing-based positioning — owning the "off-hours" slot in a category creates a clear, defensible need state. Their marketplace model also allows supply-side credentialing (licensed vets) to serve as trust-building creative proof.
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