Wild Earth is a sustainable pet food brand producing clean, plant-based dog food and treats formulated by veterinarians to optimize health.
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See all ads on AdLibrary →Wild Earth makes fungi-protein dog food using koji as a sustainable, complete protein alternative to meat. Founded by biohacker Ryan Bethencourt and featured on Shark Tank, the brand targets eco-conscious pet parents who want to reduce their dog's carbon pawprint without sacrificing nutrition.
Wild Earth anchors its paid media around two proof points: science and sustainability. Ads lean heavily on the Shark Tank origin story for credibility, then pivot to environmental impact messaging — carbon footprint comparisons between conventional meat-based food and koji protein. The brand uses educational video creatives explaining how fungi protein works, paired with testimonial UGC from pet parents who made the switch. Browse Wild Earth's active ads on AdLibrary to see current creative in rotation.
On Meta, Wild Earth targets millennial pet parents who index high on sustainability and clean eating. Instagram creative skews toward aspirational lifestyle imagery of active dogs alongside bold sustainability claims. Facebook runs longer-form video explaining the science behind koji protein, which performs well with an older demographic researching pet food alternatives. Retargeting ads frequently lead with a discount offer or free trial bag to convert hesitant shoppers.
Core copy themes: 'Feed your dog like the future depends on it,' environmental impact stats (gallons of water saved, CO2 reduced), and vet endorsements. Headlines contrast conventional pet food's environmental cost against Wild Earth's fungi-protein footprint. The Shark Tank angle ('As seen on Shark Tank') appears persistently as a social proof hook in cold-audience creative.
Wild Earth demonstrates how a challenger brand can use a polarizing ingredient story — plant-based dog food — as a conversion filter rather than a liability. By targeting only eco-motivated buyers, CPAs stay lower than if they broadcast broadly. The Shark Tank credential functions as evergreen creative asset years after the appearance. Sustainability brands should quantify impact in ads (gallons, CO2 tons) rather than staying abstract.
Searching for Wild Earth? Whether you type Wild Earth ads, Wild Earth Meta ads, Wild Earth TikTok ads, Wild Earth Google ads, or see all Wild Earth ads — this page surfaces every active and historical Wild Earth creative we have indexed. Browse the full archive at Wild Earth ad library. Related queries: Wild Earth ads, Wild Earth ad library, see all Wild Earth ads, browse Wild Earth ads, find Wild Earth ads, where to see Wild Earth ads, Wild Earth Meta ads, Wild Earth Facebook ads, Wild Earth Instagram ads, Wild Earth TikTok ads, Wild Earth Google ads, Wild Earth YouTube ads, Ryan Bethencourt Wild Earth ads.
