Discover Onnit's top-performing Facebook ads. Analyze creatives, messaging, and campaign performance.
Men into functional fitness and optimization who trust podcast-driven supplement brands.
B2C · Mostly men · Ages 25-34, 35-44 · Premium · 201-1000 employees · Mid-market
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See all ads on AdLibrary →Onnit was founded in 2010 by Aubrey Marcus in Austin, Texas. The brand — famous for Alpha Brain nootropic and its 'total human optimization' philosophy — became one of the fastest-growing supplement companies through the Joe Rogan Experience podcast, where Rogan's authentic advocacy created a cultural phenomenon. Unilever acquired a majority stake in Onnit in 2021.
