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See all ads on AdLibrary →Nutrafol is a hair wellness supplement brand founded in 2016 by Giorgos Tsetis and Roland Peralta in New York. The brand pioneered a physician-recommended approach in the DTC supplement space, positioning its nutraceutical formulas as clinically credible alternatives to pharmaceutical hair-loss treatments. By partnering with dermatologists and OB-GYNs and offering gender-specific formulas, Nutrafol built a subscription business that reached $200M+ in annual revenue before Unilever acquired it in 2022 for up to $1.7 billion — one of the largest DTC supplement exits on record. The brand continues to operate with expanded retail distribution through Sephora and Ulta.
