Discover Care/of's top-performing Facebook ads. Analyze creatives, messaging, and campaign performance.
Millennial wellness shoppers who want quiz-matched, individually packed vitamins.
B2C · Ages 25-34, 35-44 · Mid-market · 51-200 employees · Mid-market
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Care/of was founded in 2016 by Craig Elbert and Akash Shah in New York. The brand popularised quiz-driven personalized vitamin subscriptions with individually labeled daily packs, making supplement routines feel personal and Instagram-worthy. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, recognising the brand's DTC consumer data and quiz-funnel expertise.
