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Winc

Winc Instagram Ads

winc.com

Also known by: winc.com

Discover Winc's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.

Who Winc targets

Millennials who wanted quiz-matched wine delivered; company went bankrupt in 2023.

B2C · Ages 25-34, 35-44 · Mid-market · 51-200 employees · Small business

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About Winc

Winc was a personalized wine subscription brand that matched customers to wines via a taste-profile quiz. It scaled aggressively on Facebook ads, went public in 2021, and filed for bankruptcy in 2023 — becoming a cautionary tale on DTC unit economics.