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See all ads on AdLibrary →Vital Proteins was founded in 2013 by Kurt Seidensticker in Chicago and is credited with creating the mainstream collagen supplement category. The brand rode the paleo and clean-eating wave before appointing Jennifer Aniston as Chief Creative Officer in 2021, unlocking mass-market awareness. Nestlé Health Science acquired a majority stake in 2019, providing retail distribution muscle. Also searched as Vital.
