Viña Santa Rita's 120 series and historic Chilean independence story give it one of the wine world's most memorable marketing narratives, active across all digital channels.
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See all ads on AdLibrary →Viña Santa Rita is one of Chile's oldest and most important wineries, founded in 1880. Home to the iconic 120 wine series and the historic Casa Real premium tier, it is part of the VSPT Wine Group and exports to over 70 countries. Also searched as Viña.
Santa Rita runs a bifurcated campaign strategy: high-volume 120 series ads targeting everyday wine drinkers with occasion-based messaging, and premium Casa Real campaigns targeting collectors with heritage and tasting-note content. The independence story is activated around Chilean national holidays. Explore creatives on AdLibrary.
Facebook carries heavy 120 series spend targeting broad Chilean and export audiences with promotional and occasion-based ads. Instagram drives aspirational content for the Casa Real and wine tourism product. The historic Casa Real mansion is a powerful visual asset across both platforms.
120 copy is accessible and occasion-led: 'el vino de todos,' food pairing, and promotional value messaging. Casa Real copy is heritage-driven and understated. The independence story (120 patriots) appears in brand campaigns and around Fiestas Patrias.
Santa Rita's bifurcated brand architecture — accessible 120 series at volume, premium Casa Real for prestige — is a masterclass in how wine brands can serve multiple price tiers without diluting the premium halo. Each tier's advertising reinforces rather than undermines the other.
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