
Trapiche's 140-year Mendoza heritage and global export scale make it Argentina's most recognised wine brand — a case study in balancing mass-market reach with premium positioning.
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See all ads on AdLibrary →Trapiche is Argentina's largest wine exporter, founded in 1883 in Mendoza. Known globally for its Malbec and Cabernet Franc, it sells DTC and through retail across over 80 countries, covering every tier from entry-level Broquel to premium Gran Medalla.
Trapiche runs tiered campaigns — entry-level Broquel ads target everyday wine drinkers, while Gran Medalla campaigns target premium collectors. Harvest season activations, terroir storytelling, and food-pairing content anchor the annual campaign calendar. Explore active creatives on AdLibrary.
Facebook and Instagram both carry significant spend for Trapiche, with Facebook supporting retargeting and older demographics and Instagram driving aspirational wine lifestyle content for millennials. International markets (US, Brazil, UK) each run localised creative variants.
Copy spans from approachable 'perfect for any occasion' Malbec messaging at entry tier to tasting-note and winemaker-narrative copy at premium tier. The Andes mountain backdrop is used consistently as a visual anchor across all campaigns.
Trapiche's tiered product line enables tiered ad targeting — each product tier speaks to a distinct audience with distinct creative and copy, maximising budget efficiency across price points. Few brands manage this range-within-brand coherence so effectively.
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