Undurraga's 140-year heritage and leadership in Chilean Carménère give it a distinctive identity in the export wine market, backed by consistent digital advertising.
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See all ads on AdLibrary →Viña Undurraga is one of Chile's oldest and most respected wineries, founded in 1885 by Francisco Undurraga. Known for premium Carménère, Sauvignon Blanc, and Pinot Noir, it exports globally and sells DTC via its online channel and wine tourism operations. Also searched as Viña.
Undurraga builds campaigns around Carménère's story as Chile's signature grape and Undurraga's role in establishing the varietal's global reputation. Heritage imagery, cellar architecture, and vineyard landscape photography anchor the visual identity. Browse their creatives on AdLibrary.
Export market campaigns on Facebook and Instagram run primarily in English for the US and UK, with Spanish for Chilean and regional LATAM audiences. Wine tourism and cellar-door experience campaigns are a growing ad category alongside product conversion.
Copy leads with founding heritage ('since 1885'), varietal education (Carménère as 'Chile's own red grape'), and export prestige signalling. Premium tier (T.H. and Altazor lines) uses tasting note and critic score copy.
Undurraga illustrates how owning a varietal narrative (Carménère = Chile = Undurraga) creates a cost-efficient education-marketing strategy — the brand spends on teaching consumers about the grape, not just the bottle, generating long-term category loyalty.
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