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Adults 45+ focused on healthy aging who respond to clinical-trial-backed ingredients.
B2C · Ages 45-54, 55+ · Premium · 51-200 employees · Mid-market
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See all ads on AdLibrary →Tru Niagen is the consumer supplement brand of ChromaDex, built around patented nicotinamide riboside (NIAGEN) — the most clinically studied NR ingredient. Founded in 2015 and sold DTC, on Amazon, and through retail, the brand uses its clinical trial portfolio as a performance marketing engine. Also searched as Tru.
