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See all ads on AdLibrary →TRIP is a UK-based functional wellness drinks brand founded in 2019 by Olivia Ferdi and Daniel Khoury — a husband-and-wife team who discovered CBD as a recovery and stress tool and launched what became the UK's number one CBD brand (Nielsen). TRIP entered the market as a lightly sparkling CBD-infused drink before evolving its portfolio to include a Mindful Blend (Lion's Mane 100mg, Magnesium 120mg, Ashwagandha 100mg) that expands appeal to audiences in markets where CBD regulation is restrictive or where consumers prioritize functional ingredients over cannabinoids. The brand became a TikTok UK phenomenon in 2023–24, generating organic traction through authentic wellness content that aligned perfectly with platform trends around anxiety, cortisol, and stress management. TRIP holds 88% of the UK CBD drinks market and is positioned as the fastest-growing soft drinks brand in Britain.
